Knox Talk

Knox Sports

English Business Education How To Marketing Sports

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Episodes 86

Avg. Duration 25m

Activity Highly Active

Since Aug 2020

Latest Episode May 2026

Outreach Signals

Features Guests

Publishing Details

Schedule

Every 2 Weeks

Format

Episodic

Consistency

75%

Hosting

feeds.captivate.fm

About This Podcast

For over 20 years, these two boys have been selling, buying, negotiating and always talking about sports sponsorships. It was time to let the public into their world. Brandon has been selling everything associated with the Tennessee Volunteers for 20 years, and Paul worked on the sales side for FSU and the Tampa Bay Buccaneers before opening up Knox Sports 24 years ago and now buys sponsorships for their 18 clients at schools and pro teams all over the US. Together, they will break down the business of collegiate sports as only a good ole boy from Knoxville and a Nole with an attitude can do!

Podcasting 2.0 Features

episode medium season

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Recent Episodes

S8E8 In-person Meetings VS Digital Calls

May 06, 2026 20m

Paul and Brandon discuss the topic of zoom and teams calls. COVID changed the meeting landscape and there has been no going back. They share the pros and cons of digital calls and in-person call in…

S8E7 NIL from the Brand and School Perspective

Apr 15, 2026 24m

We are joined by Caroline Allman, the Director of NIL Revenue & Activation at the University of Tennessee. Before joining the team at Tennessee, she worked on NIL for Under Armour. She shares her…

S8E6 Running a Sports Property

Apr 01, 2026 24m

On today's episode, we are joined by Erik Lowery, the General Manager of VCU Sports Properties! Paul hosts a Q&A with Erik and Brandon discussing running a sports property. They discuss NIL,…

S8E5 Retaining Young Employees

Mar 18, 2026 20m

In this episode, Paul and Brandon discuss retaining young employees. They share the top reasons people leave jobs in the sports world and tips on retaining them.

S8E4 Post-Season Contract Discussion

Feb 18, 2026 23m

Paul and Brandon disagree on whether they think post-season sponsorships are worth it. They discuss the pros and cons of each perspective. As a bonus, Paul shares his experience of attending the…

S8E3 Unique Signage in Sports

Feb 04, 2026 23m

In this episode, Paul and Brandon discuss unique signage in sports sponsorships. They share some of their favorites and least favorite ways to utilize signage across sports.

S8E2 The Flawed College Football Calendar

Jan 21, 2026 20m

In our latest episode, Paul and Brandon discuss the college football calendar and all of its flaws. They dive into how it affects other sports, marketing campaigns, the portal, and more!Challenge:…

S8E1 Bowl Games

Jan 07, 2026 24m

As we kick off season 8, Paul and Brandon discuss how college bowl games are broken. They deep dive into why they're broken and how they can be fixed to be beneficial to fans, sponsors, and teams…

S7E13 Evolving Sponsorship Inventory

Aug 27, 2025 22m

In the last episode of the season, Paul and Brandon discuss evolving inventory in sponsorships. They share what is working, how to make what isn't working work, and even share how different inventory…

S7E12 Fire Sales

Aug 20, 2025 18m

In this episode of Knox Talk, Paul and Brandon pick up the mics to discuss fire sales as we prepare for the return of college football! They share the pros, the cons, and how to negotiate and…

S7E11 What Happens When You Get the Wrong Answer at the End of a Well Prepared Sales Pitch?

Jul 30, 2025 22m

Paul and Brandon address how to handle that dreaded one-syllable word, "no." Where do you go after this? How do you find a way forward? They share tips and personal stories in our latest episode!

S7E10 The Service of Sports Sponsorships

Jul 16, 2025 25m

In this episode, we are joined by Jordyn Vannes, the Senior Coordinator of Partnership Services at JMU! Paul, Brandon, and Jordyn discuss everything from what to expect from a service team in…

S7E9 The Cost of Sponsorship Agreements

Jun 18, 2025 18m

Paul and Brandon discuss sponsorship agreements and the cost of doing business within those agreements. They talk about how things have changed, the role MMRs play in the discussion, social media,…

S7E8 Sponsors and Concessions

Jun 11, 2025 21m

Paul and Brandon discuss concession deals in college athletics in the latest episode.

S7E7 Hiring and Firing

May 21, 2025 27m

Paul and Brandon dive into the topics of hiring and firing in the sports world. They discuss everything from what they look for in potential hires, how culture plays a role in the hiring process,…

S7E6 Licensing and Royalties

May 07, 2025 31m

We're back on the mic with some exciting updates from Brandon! On top of that, we are also joined by the incredible Michael Jay Keener from the University of Tennessee licensing department, as we…

S7E5 Spring Sports

Apr 23, 2025 27m

Paul and Brandon are back on the mic as they dive into the topic of spring sports. In this episode, they discuss hospitality around baseball and softball sponsorships, share stories about activation…

S7E4 Client Perspective: Yeehaw Brewing Company Part 2

Mar 19, 2025 22m

We're back with a part 2 of our chat with Yeehaw Brewing Company! In this episode, we discuss successful activation and results Yeehaw Brewing has seen in their sports sponsorships and how they…

S7E3 Client Perspective: Yeehaw Brewing Company

Mar 12, 2025 16m

We're live from Knoxville, TN! Join us as we sit down with the CEO and Marketing Manager of Yeehaw Brewing Company! We'll discuss what made them choose sports marketing as an avenue for sales and…

S7E2 Advice on Getting a Job in Sports

Feb 26, 2025 22m

Jason Pappas, the Sport Management Professor & Experiential Learning Coordinator at FSU joins Paul and Brandon in this episode of Knox Talk. They discuss how to land an internship or job in the…

Frequently Asked Questions

How many episodes does Knox Talk have?

Knox Talk has published 86 episodes since August 2020, covering topics in Business, Education.

Is Knox Talk still active?

Knox Talk is currently highly active with new episodes every 2 weeks. Average episode length is 25m.