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S2E11 Why Marketing Should Stop Trying to Align With Sales
Sales and marketing alignment might be the biggest fantasy in B2B. After decades of dashboards, handoff frameworks, attribution models, and “smarketing” workshops, most companies are still running…
S2E10 Brand Breakdown: RAO's - How a 10-Seat Restaurant Became a $2.7B Brand
A 10-table restaurant in Harlem became a $2.7 billion CPG brand by mastering one thing: being easy to want and easy to buy. Rao’s didn’t scale the restaurant—it scaled the desire.Jon and Peter break…
S2E9 From Ad Skeptics to Ad Empires: Why Every Tech Giant Becomes an Ad Company
From Sam Altman to Jeff Bezos to Mark Zuckerberg, the pattern keeps repeating—leaders dismiss advertising right up until they need it to scale.Advertising isn’t a necessary evil. It’s the system that…
S2E8 Designing for the Skip: Why Your Ads Lose in Half a Second
Most ads aren’t ignored because they’re bad. They’re ignored because they assume attention that doesn’t exist.The real problem isn’t a “worst-case scenario” — it’s the default one.In this episode,…
S2E3 AI Slop Is a Lie: Why Voice-First Marketing Is Actually Better
AI slop? Not so fast. This week on Lab Grown Marketing, Jon and Peter make the case that AI isn’t cheapening marketing — it’s upgrading it. From voice-first workflows to a sudden boom in…
S2E6 Data is Making You Dumber (Here's Why)
Marketers love data. More dashboards. More cuts. More “just one more slide.” But what if more data doesn’t make you smarter — it just makes you slower?This week on Lab Grown Marketing, Jon and Peter…
S2E5 The Product Delusion: Why the Best Product Rarely Wins
Everyone loves the idea that the best product wins. It’s clean, comforting, and almost always wrong. This week on Lab Grown Marketing, Peter and Jon take on the product delusion — the belief that…
S2E4 Move 37: The Day AI Proved It Could Be Creative
Marketers keep talking about brand building — meanwhile, half of today’s brands are quietly dying. Jon and Peter are here to stop the funeral.This week on Lab Grown Marketing, the guys break down how…
S2E3 The 60/40 Rule: Why Brand is Still the G.O.A.T. (Even in an AI World)
This week, Jon and Peter resurrect one of marketing’s most misunderstood — and most financially powerful — ideas: the 60/40 rule. If half of B2B marketers still claim brand “isn’t a priority”… well,…
S2E2 Unpacking the Lie of Certainty in Marketing
What if everything marketers believe about precision is, well… probably wrong?In this ep, Jon and Peter crack open the illusion of certainty that defines modern marketing — and expose why “the right…
S2E1 How Superman Beat Mickey: The Blockbuster Playbook for Marketers
How can you add a little more movie magic to your marketing mojo? Jon and Peter dive into the theory of blockbuster marketing and explain why movie marketers either go big – or risk getting…
S1E10 Mark Ritson on Marketing, B2B, and the Future of AI
It’s the season finale, and Jon and Peter are bringing in the big guns: Professor Mark Ritson, the man who can make or break your marketing ego in a single sentence.Ever wondered how to beat Roger…
S1E9 Blands Over Brands: When the Risk isn’t Worth the Reward
What do Weight Watchers, Tropicana, ABRDN, Jaguar, and HBO all have in common?You guessed it — terrible rebrands. In this ep, Jon and Peter are putting risky marketing moves under the microscope to…
Why Clicks Don’t Equal Cash (and What to Track Instead)
Back from Cannes and still reeking of overpriced rosé, Peter and Jon tackle the pain point marketers love to hate but can’t stop obsessing over: measurement. In this episode, they take a flamethrower…
S1E7 Targeting: Go Broad or Go Broke
This week on the pod, Peter and Jon are done talking about the marketing renaissance — so they’re leaping into the new age of marketing maximalism. When it comes to ad targeting, more is more. So why…
S1E6 The Formula for Not Wasting Your Creative Budget
Creative: everyone's got an opinion, but no one seems to have a framework. Until now.In this episode of Lab Grown Marketing, Jon and Peter pull back the curtain on what makes creative actually…
S1E5 If No One Remembers Your Brand, Did It Ever Really Exist?
If you aren’t standing out, you’re blending into the competition.So, how can you ensure you’re creating distinctive brand assets that stay top-of-mind in buyers everywhere? Jon and Peter break down…
S1E4 Think Like a Buyer, Not a Brand
What do champagne and cloud servers have in common? Absolutely nothing — unless you’re thinking like a marketer.This week, Jon and Peter take a deep dive into category entry points and explain how…
S1E3 Amazon, Market Research, and the Case for Being Average
The customer is always right… right?Bezos knows they are. And if Jeffrey thinks it, you should probably pay attention.In this week’s episode, the guys explain why the king of Amazon keeps an empty…
S1E2 Brand is Dead (LOL)
With so much rage bait in the world, sometimes you just can’t resist clapping back. This week, consider us sufficiently rage baited because we’re taking on Scott Galloway’s latest remarks and marking…
Frequently Asked Questions
Lab-Grown Marketing by Evidenza has published 22 episodes since March 2025, covering topics in Business, Marketing.
Lab-Grown Marketing by Evidenza is currently active with new episodes every 2 weeks. Average episode length is 33m.
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