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About This Podcast
Leap to Scale is for technology curious leaders of service firms who want higher margins without adding headcount. Each week, Justin Davis and Greg Ross-Munro show how to turn firm expertise into repeatable, sellable technology products: SaaS, packaged workflows, and AI-powered tools clients can buy again and again. With AI, more of your know-how can be captured, standardized, and protected as IP instead of being rebuilt in every engagement.
We focus on practical decisions: what to productize, how to price it, when to build vs. buy, and how to use AI responsibly without risking delivery quality or margin. Clear steps, real tradeoffs, usable examples.
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Recent Episodes
S2E12 Dr. John Licato on the Trust Problem in AI
In this episode of Leap to Scale, Justin Davis and Greg Ross-Munro sit down with Dr. John Licato, CEO of SquarePak and Associate Professor at the University of South Florida, to explore one of AI’s…
S2E11 Prototype Like You Mean It, Part 2
In part two of this prototyping series, Justin Davis and Greg Ross-Munro focus on what happens after you build the prototype: getting meaningful feedback, iterating with intention, and knowing when…
S2E10 Prototype Like You Mean It, Part 1
In this episode, Justin Davis and Greg Ross-Munro break down why prototyping is one of the most important steps in building software-driven products or improving service business operations. They…
S2E9 Tech Stack Triage: Choose Languages Without Losing Your Mind
Choosing a tech stack can feel like walking into a storm of buzzwords: languages, frameworks, and “best practices” that change every year. Justin and Greg break down a practical way for…
S2E8 Faster Wins: How Service Businesses Can Scale with Tech
Greg and Justin dive into why speed, not size, determines success in service industries. From automating field operations and digitizing workflows to cutting billing cycles and error rates, they show…
S2E7 Productize What You Already Do
Professional services firms are trapped in the hours-for-dollars model, but they do not have to be. In this episode, Greg and Justin break down how to increase margins by productizing the work you…
S2E6 Policies, Not Panic: Practical AI Safety for Your Organization
In this episode of Leap to Scale, Justin Davis and Greg Ross-Munro tackle one of the biggest blockers to AI adoption: fear around safety and data security. They break down what’s actually risky,…
S2E5 KPIs That Actually Matter (and the Ones to Ignore)
Greg and Justin break down the handful of metrics that really move a service business: proposal-to-close time, win rate, conversion from site visit to “get a quote,” jobs-per-day, and collections…
S2E4 AI for Service Businesses: From Hype to Hands-On
Greg and Justin cut through the buzz around AI to talk about what it really means for service-based companies. They explore why adoption has been slow, where businesses can find low-risk, high-value…
S2E3 What Is MCP (Model Context Protocol) and Why It Matters
In this episode of Leap to Scale, Justin Davis and Greg Ross-Munro break down Model Context Protocol (MCP) and explain why it is such a powerful shift in how AI interacts with real business systems.…
S2E1 Introducing Leap to Scale: Same Team, Sharper Focus
Big news! Decoder is becoming Leap to Scale. In this brief announcement, we talk about why the shift matters, what prompted the name change, and how our content is getting even more focused on…
S2E2 Don’t Get Eaten by the Robots: A New Era for Service Businesses
Service companies are facing their biggest transformation since the internet boom. Greg and Justin talk about the cultural and technological shifts driving it, from AI tools and automation to…
Design Talk 101: How to Discuss Design Without Being a Designer
How do you critique product design when you’re not a designer? In this episode of Decoder, we’re breaking down the art of design communication to help non-designers collaborate effectively with…
EdTech Essentials: What You Need to Know to Build Software for Education
In this episode, Sara Altenhoff is joined by Greg Ross-Munro and Nick DeMelas. The three discuss the most important things to consider when building software for education. Key Points…
Building Smarter: Leveraging Frameworks for Your Software Development Project
In this episode, Sara Altenhoff is joined by Justin Davis and Greg Ross-Munro. The three discuss the various approaches to building software, and the important considerations in choosing the right…
Crafting Bespoke Financial Solutions with AI and Human-Centered Design
In this episode, Sara Altenhoff is joined by Gregg Hilferding and Justin Davis. The three dive into how AI and human-centered design are transforming the financial services industry.Key Points…
Investing in Innovation: How Technology Shapes PE Strategies
In this episode, Sara Altenhoff is joined by Justin Davis, VP of UX at Sourcetoad, and Greg Ross-Munro, CEO of Sourcetoad. The three discuss the huge potential for technology to shape and transform…
Custom Code, Common Goals: The Tech Backbone of Modern Franchises
In this episode, host Sara Altenhoff is joined by Greg Ross-Munro, CEO of Sourcetoad, and Gregg "3G" Hilferding, VP of Delivery at Sourcetoad. They unpack how technology not only solves traditional…
Intro to Product Management
Click here to watch the video version of this episode on YouTube! In this episode, host Sara Altenhoff is joined by Greg Ross-Munro, CEO of Sourcetoad, and Justin Davis, VP of UX at…
How to build your dream software development team
Thinking about building an internal software development team for your software or app idea? There is so much to consider! In this episode, Sara Altenhoff is joined by Greg Ross-Munro and Gregg "3G"…
Frequently Asked Questions
Leap to Scale has published 23 episodes since July 2023, covering topics in Technology.
Leap to Scale is currently highly active with new episodes every 2 weeks. Average episode length is 32m.
