Life in Programmatic Digital Out-of-Home
JCDecaux UK
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About the Show
Hosted on Acast. See acast.com/privacy for more information.
Partnership & Audience Signals
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Regularly hosts outside guests
36 episodes — long track record
Production & Distribution
Recent Episodes
S5E7 The JCDecaux Programmatic DOOH Live Awards 2025
In this episode of Life in Programmatic DOOH, Justin Pearse, Editor, New Digital Age and Mark Halliday, Director of Programmatic DOOH discuss highlights from JCDecaux's recent Programmatic DOOH Live…
S5E6 Why an Omnichannel Approach to pDOOH Drives Incremental Performance
To pinpoint the key principles behind successful omnichannel programmatic DOOH (pDOOH) campaigns, JCDecaux, in partnership with MTM, hosted an interactive online discussion forum bringing together 25…
S5E5 The Secrets to Success in pDOOH? Omnichannel Planning, Activation, Optimisation, and Measurement
To pinpoint the key principles behind successful omnichannel programmatic DOOH (pDOOH) campaigns, JCDecaux, in partnership with MTM, hosted an interactive online discussion forum bringing together 25…
S5E4 How to Maximise the Effectiveness of Airport Advertising with Programmatic Targeting and Data-driven Creativity
With airport passenger numbers back at record-breaking levels, and programmatic DOOH (pDOOH) forecast to account for 16% of OOH ad spend in 2027 (up from ~5% in 2023) now is the perfect opportunity…
S5E3 Real-time Optimisation and Dynamic Creative are the Big Wins in Programmatic DOOH
To pinpoint the key principles behind successful omnichannel programmatic DOOH (pDOOH) campaigns, JCDecaux, in partnership with MTM, hosted an interactive online discussion forum bringing together 25…
S5E2 Why Data, Collaboration, and Bravery are key to Success in pDOOH
To pinpoint the key principles behind successful omnichannel programmatic DOOH (pDOOH) campaigns, JCDecaux, in partnership with MTM, hosted an interactive online discussion forum bringing together 25…
S5E1 Seven Key Factors for Success in Programmatic DOOH
Season five of the Life in Programmatic DOOH (pDOOH) podcast kicks off with Imogen Nightingale, Senior Consultant at research and strategy agency MTM and Mark Halliday, Director of Programmatic,…
S4E8 Programmatic DOOH Campaigns that Rocked in 2024
In the season four finale of the Life in Programmatic DOOH podcast, members of the JCDecaux Programmatic team discuss their favourite campaigns of 2024. Tune in to hear how brands such as Eurostar,…
S4E7 How Does Programmatic DOOH Fit in a Retail Media Strategy?
Today, more than 90% of advertisers are partnering with retailers to reach existing and prospective consumers. However, there is more to retail media than online advertising and programmatic DOOH…
S4E6 Understanding the Unique Benefits of pDOOH in an Omnichannel Context
From receiving a brief to measuring campaign performance and everything in between with Jennifer Richards, Group Sales Director, Hawk and Aaron Gautier-Lamb, Senior Digital Media Director, UM…
S4E5 How to Navigate The Fragmented Programmatic Advertising Ecosystem
The programmatic advertising ecosystem is fragmented and continually evolving which can present challenges for marketers looking to achieve the optimal media mix. In this episode of Life in…
S4E4 Programmatic DOOH: a dynamic, smart, efficient opportunity for brand and performance marketers
JCDecaux has recently partnered with ExchangeWire to produce a definitive guide to programmatic DOOH (pDOOH) featuring eight case studies from brands including Lucozade, Maltesers, Dell, and Costa.…
S4E3 Unpicking the Latest Trends in pDOOH
New research from leading premium global supply-side platform (SSP) VIOOH, JCDecaux’s SSP partner, reveals that UK advertisers have strongly embraced programmatic DOOH. In the past 12 months, half…
S4E2 The DMEXCO 2024 Special
DMEXCO is one of the biggest events dedicated to digital marketing, and for many years, it has served as a key meeting place for key players in the industry. This year the atmosphere was as vibrant…
S4E1 The Big Handover Episode
In this episode of Life in Programmatic DOOH, Dom Kozak is joined by JCDecaux UK's new Director of Programmatic, Mark Halliday. The pair discuss the latest trends in programmatic DOOH (pDOOH) and how…
S3E8 Data, Creativity and the In-housing Dilemma
Over the years there’s been a lot of talk about in-housing, especially programmatic channels. In this episode of Life in Programmatic DOOH, our Associate Director – Programmatic, Jon Mundy is joined…
S3E7 Dell Sees +6 Point Increase in Online Purchase Intent Through Combining Mobile Display and pDOOH
For many brands, online sales offer advantages compared to traditional in-store – e.g. lower cost of sale, deeper customer insights, and re-marketing opportunities. But pivoting to a digital-first…
S3E6 How Location Data can Drive Better Performance in Omnichannel Programmatic
Incorporating programmatic DOOH (pDOOH) into omnichannel campaigns has opened many marketers’ eyes to the potential to use location data and targeting to improve the performance of omnichannel…
S3E5 How to Increase Brand Awareness by 55% in Just 10 Days
Flow City is a demand-side platform (DSP) that enables brands to seamlessly add programmatic digital out-of-home (pDOOH) to their media mix alongside channels such as display, social, mobile, and…
S3E4 Skyrise Delivers 21% Uplift in Revenue for The Woodland Trust Using pDOOH
Skyrise, an audience design and targeting platform, in partnership with independent media agency JAA and The Woodland Trust, won Best Integrated pDOOH Campaign at the JCDecaux Programmatic DOOH Live…
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