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Recent Episodes
Neuroscience, Nervous Systems & Navigating Pressure with Matt Follows
How can someone pursue ambition, creativity and high performance without burning out along the way?In this episode of Mad Influence, Helen Saul is joined by Matt Follows, a coach and performance…
S2 Income, Influence & AI Clones with Monique Sar
How do creators turn influence into income - and build a career that lasts beyond one viral moment?In this episode of Mad Influence, Helen Saul is joined by Monique Sar, founder of De Vitesse, an…
Introductions, Influence & Impact with Rebecca Okamoto
What if the only thing standing between you and being seen, heard and recognised is your clarity?In this episode of Mad Influence, Helen Saul is joined by Rebecca Okamoto, a communication and clarity…
Purpose Paralysis, Pitch Pressure and Positive Change with Sinéad Gray at Kindred
What does it take to build a successful agency without sacrificing culture, values or the people inside it?In this episode of Mad Influence, Helen Saul is joined by Sinéad Gray, co-managing director…
Lived experience, legacy and life stories with Krish Patel
What makes someone choose purpose over financial security, and keep taking action even when the path ahead isn’t clear?In this episode of Mad Influence, Helen Saul is joined by Krish Patel, founder…
Sobriety, Summits & Starting Again with Fell Foodie (Harrison Ward)
What happens when recovery doesn’t come from reinvention, but from returning home and taking one careful step at a time?Content note: This episode touches on themes of mental health, suicidal…
Success, Status & Survival with Roderick Jefferson
What happens when the version of success you’ve spent decades chasing suddenly disappears, and you’re forced to rethink who you are, what matters and how you live?In this episode of Mad Influence,…
Culture, Critique & Community with Women in Brand
What does it take to build brand and creative work that genuinely connects with culture - without defaulting to clout, pile-ons or empty critique?In this episode of Mad Influence, Helen Saul is…
Social Mobility, Sacrifice and Scaling Opportunity with Joe Seddon
How does someone build a tech startup from scratch when the odds are stacked against them, and help thousands of other young people improve their access to opportunity across the UK?In this episode…
Cringe, Consistency and Career Growth - with Claudia Cardinali
What does it take to build a personal brand that leads to real opportunity - not just visibility, but credibility, career momentum and influence?In this episode of Mad Influence, Helen Saul is joined…
S1E19 E19: Lauren Ashcroft at UltimateYou on helping people achieve their goals across the globe
Lauren Ashcroft, the founder of UltimateYou, joins Mad Influence to talk about how she launched a globally successful business in the middle of the pandemic, to help people realise their ambitions.…
S1E18 E18: Katie Martell on what happens when social movements and brands collide
Katie Martell, speaker, writer, documentary maker, and marketing expert, joins Mad Influence to talk about what happens when social movements and brands collide. We talk about how Katie carved out…
S1E17 E17: Claire Eades at Marmalade Film and Media on why brands with purpose perform best
Claire Eades, CEO and founder of Marmalade Film and Media, joins Mad Influence to talk about what it was like setting up an agency aimed at getting brands to care about purpose a decade before it…
S1E16 E16: Lee Wilcox and Adam Barrie at Electric House on live streaming the Mars landing on TikTok
Lee Wilcox and Adam Barrie, founders of Electric House and On The Tools, join Mad Influence to talk about what it’s really like running a successful business with your best friend, and how they…
S1E15 E15: Marta Decarli on quitting her corporate job to set up a successful yoga business
Marta Decarli, founder of Marta Decarli Yoga, and marketing executive at Kuula, joins Mad Influence to talk about why it’s OK to change your life plan, and how she felt adapting hers after her dreams…
S1E14 E14: Kat Gordon on founding the 3% movement
For this special episode on International Women's Day, Mad Influence is excited to welcome Kat Gordon, founder of The 3% movement, to talk about how she has helped increase the percentage of female…
S1E13 E13: Amy Rollings at Let’s Connect on coping with redundancy and the power of human connection
Amy Rollings, founder of Let’s Connect, and Head of Partnerships & Mentoring at Good Nugget, joins Mad Influence to talk about the community she set up to support people going through redundancy.…
S1E12 E12: Jay Richards at Imagen on what Gen Z really think about your brand
Jay Richards, co-founder and CEO of Imagen, joins Mad Influence to talk about his research agency which pays thousands of its Gen Z community to help brands and agencies shape culture. We chat about…
S1E11 E11: Vikki Stephenson on creating viral trailers for the BBC
Today’s guest has interviewed everyone from Sir David Attenborough to Ben Fogle, but today we get to turn the mic on Vikki Stephenson, Senior Creative at the BBC. Vikki joins Mad Influence to talk…
S1E9 E10: Jean Kilbourne: Has advertising to women changed over the past half a century?
Jean Kilbourne, a pioneering activist, speaker and writer, joins Mad Influence to discuss her research for over half a century into how advertising represents women. We talk about what it was like…
Frequently Asked Questions
Mad Influence has published 29 episodes since July 2020, covering topics in Business, Marketing.
Mad Influence is currently sporadic with new episodes weekly. Average episode length is 46m.
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