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About This Podcast
The official MAD//Fest podcast, recorded at the UK’s biggest, boldest + most distinctive marketing, advertising + disruption festival
Marketing leaders from some of the world's biggest and boldest brands give us their insights and their secrets, in conversation with Michaela Hallam.
MAD//Pod is a Fresh Air Production. www.freshair.audio
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Recent Episodes
Tik Tok's Isobel Sita-Lumsden - Connecting Minds & Making Magic
Tik Tok's Head of Marketing, Global Business Solutions, Europe speaks to Michaela Hallam about encouraging brands to be bold on the platform and pushing creativity across the business. MAD//Pod is a…
S1E16 Lucky Saint's Kerttu Inkeroinen - Breaking Rules and Honouring Traditions
Alcohol-free beer is booming like never before, and Lucky Saint are building a brand and a product to spearhead the growth of the sector. Marketing and DTC Director Kerttu Inkerhoinen, explains how…
S1E17 Madpod James Kent - How Brands Show Up in Gaming
Get immersed in e-sports and gaming with James Kent. He talks to Michaela Hallam, live from Madfest 2024, about how to get the ultimate fan's of games embracing your brand. See…
S1E16 BBC Studio's Helen O'Donnell - Nurturing New Creative Talent
In our latest episode, recorded live at Madfest 2024, BBC Studios Helen O'Donnell tells Michaela Hallam all about Talentworks. How BBC Studios find and nurtures new stage talent, what they look for,…
S1E15 Secret Escapes' Stephanie Trivass - A Sparkle in the Eye
Ever wondered what was behind the 'Luxury for Less' travel brand? Live from MAD//FEST 2024, Michaela Hallam talks to Stephanie Trivass about Secret Escapes, tone of voice, being bold and…
S1E14 Yahoo's Steve McHenry - Being Bold, Keeping it Simple
Our host Michaela Hallam talks to Yahoo's UK Managing Director, Steve McHenry live from MAD//FEST 2024 about being part of a big global brand, but with a local start-up mentality. Listen to find out…
S1E13 Biomel's Jessica Glover - Love Your Gut
Michaela Hallam comes again live from MAD//FEST 2024 with Jessica Glover, CMO of Biomel, going behind the scenes of Biomel. Learn all about their approach to science storytelling, joining a…
S1E12 Social Element's Linn Frost- Making Social Better
Pocket Rocket and Holder of the Coffee and Cake Budget, Social Element's Linn Frost joins Michaela Hallam in this week's MAD//POD, recorded live at Madfest 2024. They talk work culture, branded…
S1E11 Maggie Murphy- Fighting for a Level Playing Field
Ex-CEO of Lewes FC, Maggie Murphy talks Michaela Hallam through the blood, sweat and tears that have gone into making women's football the incredible force it is today. And her part in being a…
S1E10 Auto Trader's Laura McNally - Just Enough Car
Fresh Air's Director of Content, Michaela Hallam talks to Co-Marketing Director of Auto Trader, the amazing Laura McNally in our latest episode. She tells us about how you reach new car-buying…
S1E9 BUPA's Fiona Bosman - Monotony is Not My Thing
Fresh Air's Michaela Hallam interviews another brilliant marketer, live at MAD//Fest 2024. This week it's BUPA's Fiona Bosman - she talks about the power of the big idea, her exciting plans at BUPA…
S1E8 Square's Lizzie Barclay - Experimentation within a Framework
Square's VP, Head of Integrated Marketing for Europe, Lizzie Barclay spoke to Michaela Hallam about how Square are seamlessly helping small business owners and putting customers at the heart of their…
S1E7 Carlsberg's Nikola Maravic and Jamie Holtum - Creating an Elegant Revolution
Global Marketing Director of Carlsberg, Nikola Maravic and Haines McGregor's Brand and Innovation Partner, Jamie Holtum, tell the story of 1664 Blanc. How it's transcended the beer market and how…
S1E6 Gymbox's Rory McEntee - Causing a Bit of Mischief
Rory McEntee, in his previous role at Gymbox, spoke to Michaela Hallam about getting into trouble with the lawyers, how you become bold and disruptive with your marketing and making people smile. See…
S1E5 Yorkshire Tea's Dom Dwight - The Next Nearly Impossible Mission
The kids aren't putting the kettle on as often as they used to. On a mission to get us all drinking more tea, 'sensei' Dom Dwight of Yorkshire Tea talks to Fresh Air's Michaela Hallam about acting…
S1E4 Magnum's Tugce Aksoy - From the Freezer to Fashion
We continue with the treat in everyone's freezer - Magnum, and their newly minted Global Brand Director Tugce Aksoy. She talks to Fresh Air's Michaela Hallam about how it's her dream job, and she's…
S1E3 Co-op Live's Amanda Jennings - Strapping Yourself onto a Rocket
Amanda 'AJ' Jennings is a legend of the industry. She rebranded the Dome to become the O2 and she led the marketing for London 2012 and the Olympic Games. When we spoke, she'd just come off the epic…
S1E2 Liquid Death's Dan Murphy - We Make Entertainment, Not Marketing
From tasering the haters, to turning troll comments into songs and giving away a fighter jet, Liquid Death is the world's noisiest, fearless and most disruptive brands. Their SVP of Marketing - Dan…
S1E1 Ian Houghton & Dan Brain - We Hated Events, So We Built Our Own
We kick off the MAD//Pod with the men who started it all in a pub. Founder Ian Houghton & Dan Brain caught their breath on the last day of MAD//Fest 2024 to reflect on the journey so far and…
Frequently Asked Questions
MAD//Pod has published 19 episodes since August 2024, covering topics in Business, Marketing.
MAD//Pod is currently dormant with new episodes weekly. Average episode length is 16m.
Sign up on Grep.FM to access contact details for MAD//Pod, including email and social media links.
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