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Recent Episodes
S1E56 Google Reviews: Your Secret Weapon in Local SEO
In this episode, we uncover the often-overlooked, yet powerful, marketing tool of Google reviews. Learn how these simple, free reviews can boost your business’s local SEO, build trust, and increase…
S1E55 Local Visibility, Global Impact: Making Your Business Stand Out
In this episode, we dive deep into local marketing strategies that truly make an impact for service-based businesses, nonprofits, and regional franchises. Explore why local marketing is more…
S1E54 Anchor Your Marketing with Purpose and Intentionality
Welcome to another episode of the Madroit Podcast, where we dive into marketing with purpose. In this episode, we explore the importance of intentionality in marketing strategies. We discuss the…
S1E53 Engage and Conquer: Feed-Based Marketing Tactics
Join us on this episode of the Madroit Podcast as we delve into the nuances of algorithmic and feed-based marketing. Discover how platforms like Instagram, TikTok, YouTube, and Facebook shape content…
S1E52 Maximizing Content: The Art of Repurposing and Orchestration
In this episode of the Madroit Podcast, we delve into the transformative concepts of content repurposing and orchestration. Discover how to turn a single piece of content into multiple valuable…
S1E51 The Year's Marketing Reflections and 2026 Forward Thinking
This episode pivots from our AI series to provide an in-depth review of marketing trends and strategies from 2025, highlighting key trends like email, owned audience growth, and short-form vertical…
S1E50 AI Unlocked: From Strategy to Execution
In this episode of the Madroit Podcast, we conclude our three-part series on AI by exploring how artificial intelligence can elevate your marketing strategy and business decisions. Learn how AI can…
S1E49 AI Unlocked: Level Up Your Business Processes
Welcome to part two of the Madroit Podcast AI series! In this episode, we explore how to integrate AI into your business processes to save time and boost efficiency. Learn about identifying…
S1E48 AI Unlocked: The Beginner's Guide 101
In this episode, we launch a three-part series on how to utilize AI, beginning with the essential skill of prompting. Learned how to craft effective prompts to get the best results from AI tools like…
S1E47 The Madroit Guide to AI in Everyday Business
Unlock the power of AI for your small business! In this episode of the Madroit Podcast, Jordan Haynes and Winston Hofer break down how home and professional service businesses can use AI tools to…
S1E46 Unlocking Trust: The Power of Zero Party Data
In this episode, we delve into zero-party data, a privacy-friendly approach to personalizing marketing that fosters trust with your customers. We define zero-party data, provide real-life examples,…
S1E45 Building Trust Over Offers: Why It Matters More
In this episode, we delve into the crucial role of trust in marketing and why it may be more important than having a compelling offer. We dive deep into how trust manifests in marketing, why it's a…
S1E44 Building Authority and Trust in Marketing and Sales
In this episode, we explore how to build authority and trust within your marketing and sales strategies. Learn about the perception of authority, the importance of establishing credibility, and how…
S1E43 Marketing in the Age of AI: Adapting to Change
In this episode, we delve into the profound impact of AI on marketing. From changes in search result metrics to the emergence of zero-click searches, we discuss how companies can adapt to these new…
S1E42 Scaling Success: Insights on Marketing Across Business Phases
In this episode, Jordan and Winston discuss how to enhance your company's marketing strategy across various stages of growth: startup, growth, and established business phases. They'll cover key…
S1E41 Profit-Focused Marketing: The Metrics You Need
In this episode, we explore maximizing your return on investment (ROI) by tracking the right metrics, budgeting effectively, and aligning marketing spend with your business's growth stage. Learn the…
S1E40 Authentic Marketing & Sales: Building Trust and Long-Term Success
In this episode, we dive into the topic of authentic marketing and sales, exploring why authenticity isn't just a buzzword but a cornerstone of strong branding and sustainable business growth. We…
S1E39 Building Brands & Boosting Sales with Social & Email Strategies
In this episode of The Madroit Podcast, hosts Jordan and Winston discuss effective strategies for combining social media and email marketing to enhance your business. They explain why these two…
S1E38 Boost Your Rankings: Six Key SEO Tactics
In this episode of the Madroit Podcast, Jordan and Winston dive into six essential SEO strategies to enhance your search engine ranking and attract more customers. They start by explaining the…
S1E37 Spotlight on Success: How Local Businesses Excel at Trade Shows
Join hosts Jordan Winston and Winston as they dive into effective trade show marketing strategies based on their visit to the West Michigan Home and Garden Show. They discuss insights from Schaafsma…
Frequently Asked Questions
Madroit Podcast has published 56 episodes since July 2024, covering topics in Business, Marketing.
Madroit Podcast is currently highly active with new episodes every 2 weeks. Average episode length is 11m.
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