Main Character Marketing

Main Character Marketing

Jess | Copywriter for Course Creators, Coaches, and Service Providers

Episodes 194
Avg. Duration 11m
Activity Sporadic
Since May 2023
Latest Episode Feb 2026

Outreach Signals

Has Video

Publishing Details

Schedule
Weekly
Format
Episodic
Consistency
99%
Hosting
rss.libsyn.com

Contact & Outreach

About This Podcast

Are you a creative business owner who wants to write stand-out marketing that sells your unique offers all day, every day? Ever wish you could write your sales page, emails, or content in ways that feel so good and make you dumbbbb money…without ripping all your lashes out? Welcome to Main Character Marketing, the podcast that will shake up your marketing game and make your words work as hard as you do. I'm Jess, your copywriting teacher and writing bestie, ready to help you sign more clients, sell more offers, and make more money with copy that's as bold and unique as your offers. My online career started as a (slightly) humble blog writer in 2019 which quickly led to discovering my knack for writing money-making sales pages, emails, content, and ads. Before that, I was focused on IRL clients in the health and wellness spaces. Hundreds of clients later, I had an epiphany: no one can sell your offers like you can. You don't need to outsource your marketing to see amazing results. With the right strategies, you can write copy that's authentic to your voice and compels your community to take action. I've mastered the art of creating A++ marketing and copywriting that sells unique offers – and now I want to help you become the best-fit main character marketer for your business. This podcast is your go-to resource if you're a course creator, coach, or service provider ready to master simple selling through specific messaging. You've got a lot to say, and I'm here to help you say it in a way that sells. This podcast answers questions like: 🍒How do I become a better copywriter? 🍒How to I get better at online marketing? 🍒How to write a sales page? 🍒How to market like an industry leader? 🍒How to get good at email marketing? 🍒What types of marketing should I focus on? Tune in weekly for simple yet powerful marketing and copywriting tips and actionable strategies designed to help you write quicker, feel more confident in your copy, and see tangible results from your work. Each episode is rooted in playful, confidence-boosting vibes so you learn how to master the art of easy and effective copywriting without boring and outdated information. Subscribe to Main Character Marketing wherever you listen to podcasts and share it with a creative business owner ready to transform their business with specific copy that sells!

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Recent Episodes

192: 5 Examples of Lead Magnet Funnels (A Mini-Masterclass on Creating a Lead Magnet Sequence That Gets Customers)

Feb 16, 2026 58m

Most marketing "leaders" teach you how to create a freebie to grow your email list...then never tell you what to actually do once you get subscribers. Yeah, fk that nonsense. In my world - we create…

191: How To Create A Lead Magnet For Paying Clients Vs Just New Subscribers

Feb 09, 2026 12m

So many people are teaching that "freebies" only grow your list with people who never want to pay you. "cheap clients". "freebie seekers." Which is simply...not true. The reason people aren't paying…

190: 7 Bro-Marketing Tips That...Kinda Ate, NGL

Feb 02, 2026 16m

As much as I don't love bro-marketers or the sleazy push-marketing they preach...there are some marketing strategies that have simply worked for decades, and won't stop anytime soon. In this episode…

189: From The Most Boring Industry Pitch To Simple Marketing Practices and Why It's Necessary To Celebrate Everything From $1K to $100K [Part 1: Mentorship Yaps With Madi Maple]

Jan 26, 2026 59m

When two soul sisters in the online business world come together IRL...this is the training you get. In this episode of Main Character Marketing, I joined Madi Maple, Personal Brand & Confidence…

188: Looking To Invest In A Business Coach? Don't *Just* Ask For Their Case Studies. BE SURE to do this, too (if you want to pay GOOD people).

Jan 19, 2026 8m

When you're looking to invest in your business - whether that be business coaching, mentorship, services, or resources...YES, it's important to know they GET results. But something no one is talking…

187: The Rebrand: 3 Downloads For Main Character Marketing in 2026

Jan 12, 2026 24m

Welcome to the very first episode of the rebrand: Main Character Marketing. In this episode, you'll hear about an IRL conversation I had in Las Vegas with a videographer about turning his local…

186: BTS: My Low Maintenance Email Visibility, Strategy, & Results for 2025 (As A Sales Copywriter)

Jul 24, 2025 13m

It would be WILD of me, as a sales + email copywriter, to never share about my email marketing strategy + results. Open rates? Click rates? Sequences? Strategies? In this episode of Sell Like A…

185: How To Optimize High Maintenance Marketing With Low Maintenance Visibility For More Conversions

Jul 17, 2025 6m

In the last episode, you learned how to build your low-maintenance recurring visibility strategy to sign new clients on repeat. But that doesn't mean you have to stop creating for social media. In…

184: Your Low Maintenance Recurring Visibility Strategy To Grow Monthly Recurring Revenue

Jul 10, 2025 15m

If you want recurring revenue, you need recurring visibility. But social media is the most high-maintenance way to create visibility & conversions (and the lowest ROI). In this episode of Sell…

183: Get Seen & Paid | Stand Out & Sell Out Summit | Ft. Taylor Smith

Jul 03, 2025 46m

Get visible to the right people. Start selling more consistently. Position your brand to finally scale. Bc this next season? It's where things finally click into place. That's why Taylor & I are…

182: This Is Why Your Email List Isn't Converting (And How To Fix It ASAP)

Jun 26, 2025 7m

You've been showing up. Sending the value. Writing the tips. Being helpful. Being consistent. And still...nobody's clicking. Nobody's buying. Your list is like a ghost-town. You're overdelivering…

181: How I'd Sell 3 Different Offers Using Email Only (No Social Media)

Jun 19, 2025 15m

You're not burnt-out from business...you're burnt-out from selling in the wrong place. So today I'm gonna show you what I actually mean when I say: You don't need more posts. You need better emails.…

180: How To Tell Stories That Sell (Even When You Aren't "Selling")

Jun 12, 2025 12m

So many iNdUsTrY GuRuS tell you storytelling is the magical hack for going viral, growing a cult following, and casually cashing $10k weeks in your sleep...But they aren't good at telling you HOW.…

179: BTS: Why May Was My Highest Cash Month In 2025 (So Far)

Jun 05, 2025 20m

May was my highest cash month of 2025 as an online copywriter and messaging strategist. But it's so much more than the money. (I know everyoneeee says that...so let me explain.) How did I go from…

178: 3 Everyday Rituals to Go from Business Owner Brain to Clocked Out IRL Human

Apr 10, 2025 9m

As an online business owner, you may struggle turning OFF the business owner brain and ON the clocked-out relaxation mode. You are not alone - this is such a common problem. When do the creative…

177: Should You Focus On Branding Or Messaging First (As An Online Business Owner)?

Apr 06, 2025 8m

Recently, I was asked by a 1:1 Day Pass client if she should invest in a branding course she'd been eyeing...or if there was somewhere else (like her messaging) she should master first. In this…

176: How I'm Pivoting My Marketing For Quarter 2 2025

Apr 03, 2025 19m

I'm intentionally scaling my online service-based business back...for very specific reasons. In this episode of Sell Like A Copywriter, learn why (and how) I'm stepping away from constant daily…

175: Let Me Give You MORE Of My Magic :)

Mar 30, 2025 18m

The Sell Like A Copywriter world serves you SO BIG...that's why you're still here! But I can only give you so muchhhhh when I don't have the context I need about your offer, business, and heart to…

174: The Difference Between A Lead Magnet Vs. A Freebie

Mar 23, 2025 11m

You think you have a lead magnet...But if you're not signing clients from it? You just have a freebie. A freebie is a quick, easy win. They get some (probably great) information, and you gain a new…

173: Turn Your Followers Into Life-Long Clients (Without Posting MORE)

Mar 16, 2025 7m

Turning your followers into life long clients has nothing to do with how much you post and everything to do with the CONNECTION you create. In this episode of Sell Like A Copywriter, learn 5 tips for…

Frequently Asked Questions

How many episodes does Main Character Marketing have?

Main Character Marketing has published 194 episodes since May 2023, covering topics in Business, Education.

Is Main Character Marketing still active?

Main Character Marketing is currently sporadic with new episodes weekly. Average episode length is 11m.

How do I contact Main Character Marketing for sponsorship or guest appearances?

Sign up on Grep.FM to access contact details for Main Character Marketing, including email and social media links.

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