Make Community Podcast by Akil Benjamin

Episodes 8

Avg. Duration 10m

Activity Dormant

Since May 2025

Latest Episode Aug 2025

Publishing Details

Schedule

Every 2 Weeks

Format

Episodic

Hosting

anchor.fm

Contact & Outreach

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About This Podcast

Hey, We’re Akil and Mike. We’ve built careers helping companies reach their ideal customers, and now we’re sharing with you the best ways we’re seeing in the world to do it. From niche community groups to international brands we cover new and classic case studies to build communities and monetise audiences. We believe community-driven sales will be a more prominent way of doing business as more people search to fulfill their wants and ambitions in groups vs the highly personalised era of the previous decade, but let’s see. AK + Mike

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Recent Episodes

📈 #8 Community-Driven Sales and Brand Loyalty

Aug 19, 2025 8m

This episode explores the concept of Community-Driven Sales (CDS), highlighting how prioritising relationships and customer involvement can lead to sustainable growth and brand trust. Rather than…

🌱 #7 Scaling with Community and Operations

Aug 05, 2025 11m

This episode discusses the challenges and strategies involved in scaling a successful minimal loveable product (MLP) into a larger operation. It highlights the importance of balancing operational…

♻️ #6 Shared Value and Community Sustainability

Jul 22, 2025 18m

This episode explores how organisations focused on community impact can achieve financial sustainability by forming strategic partnerships. They highlight the importance of identifying partners…

🫶🏾 #5 Building Beloved Products with Your Community

Jul 08, 2025 9m

This episode discusses the concept of building a Minimum Lovable Product (MLP) as an alternative to the traditional Minimum Viable Product approach. They highlight how companies can achieve lasting…

✅ #4 Cultivating Community Engagement and Trust

Jun 24, 2025 11m

This episode discusses how to build thriving communities by focusing on cultivating engagement and trust. It suggests strategies such as creating dedicated spaces, enabling two-way communication, and…

S1E3 🗺️#3 Mapping Community Engagement

Jun 10, 2025 15m

Mapping a community's journey as a crucial strategy for community-driven sales. It emphasises the need for companies to understand where and how their audience engages, highlighting the presence of…

S1E2 🤝🏾 #2 Understanding your audience

May 27, 2025 11m

The core principles of Community-Driven Sales (CDS) is emphasising the importance of understanding and engaging with your target audience authentically. It highlights that successful CDS strategies…

S1E1 👥 #1 Community-Driven Sales Strategies

May 08, 2025 7m

According to Akil and Mike, traditional sales methods are becoming less effective as consumers increasingly value trust and relationships, making community-driven sales (CDS) a crucial approach. This…