Make The Way: Culture Decoded
Mike Austin Makes Podcast Network
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About This Podcast
What happens when Millennials and Gen Z start burning down the old playbook and actually build something better? Hosted by award-winning brand strategist and author Mike Fair, Make The Way dives deep into the codes MillZ are rewriting across culture: from work and wellness to fashion, fandoms, faith, and more.
Each episode unpacks what’s shifting (and why it matters) through a lens of lived experience, cultural strategy, and sharp storytelling. Expect real talk, smart takes, and a blueprint for the future you actually want to live.
📍 Tap in weekly to decode the culture and Make the Way forward.
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Recent Episodes
S1E12 If You’re at the Table… EAT (The 5 R’s That Beat Imposter Syndrome) | Make The Way
If you’re at the table… eat.In this episode of Make The Way, I break down the 5 R’s that help you overcome imposter syndrome and show up with confidence in the rooms that matter.Imposter syndrome…
S1E11 I Finally Found Momentum: 4 Codes That Changed Everything | Make The Way
I finally found momentum—and it didn’t come from doing more.It came from changing how I show up every day.This year taught me something real: momentum isn’t about intensity—it’s about alignment and…
S1E10 Nobody Cares About Your Brand (Until You Fix This Problem) | Make The Way
Nobody cares about your brand - UNTIL you fix your audience relevance problem! On this episode of Make The Way, I break down the 3 codes to building a breakthrough brand that people actually care…
S1E9 Why Success Isn’t Solo: The Michael B. Jordan & Ryan Coogler Shared Wins Playbook | Make The Way
Success isn’t a solo sport.In this episode of Make The Way, Mike Fair breaks down what the long-term creative partnership between Michael B. Jordan and Ryan Coogler teaches us about the new…
S1E8 The Truth About Inspiration: It Doesn’t Happen Alone | Make The Way
Inspiration doesn’t happen in isolation. The truth is that the most inspired people are often surrounded by community, collaboration, and shared energy.In this episode of Make The Way, Mike Fair…
S1E7 Get to Know Mike | Brand Strategist Decoding Culture | Make The Way Mini
Welcome to Make The Way.I’m Mike Fair — an award-winning brand strategist decoding culture, Millennials, and Gen Z in real time.I’ve spent 20 years helping brands, like Mars Inc., Chevrolet, and…
S1E5 You Don’t “Get Over” Grief — 3 New Ways Millennials & Gen Z Navigate Loss | Make The Way
Grief isn’t something you “get over.”Millennials and Gen Z are navigating loss differently — rewriting the cultural codes around grief, healing, and resilience.In this episode of Make The Way,…
S1E5 What's Inspiring You This Week? | For Me, It's Black Creatives! | Make The Way Mini
I'm celebrating Black Creativity! How are you getting inspired this week? What are you reading, watching or listening to? Share in the comments below and let's Make The Way together!TakeawaysBlack…
S1E4 3 Codes to Build the Next Generation of Black Strategists- Adland’s Diversity Problem | Make The Way
Advertising doesn’t just have a diversity problem—it has a strategy problem.In this episode of Make The Way, I break down 3 actionable codes for building the next generation of Black strategists in…
S1E3 Super Bowl 2026: What the Ads & Halftime Show Say About Millennial + Gen Z Culture | Make The Way
The Super Bowl is more than football: It is about Culture. In this episode of Make The Way, I break down what the Super Bowl 2026 ads and halftime show reveal about Millennial and Gen Z culture, from…
S1E2 Millennials & Gen Z: Why Concerts Matter More Than Ever | Make The Way
Millennials & Gen Z are redefining concerts as essential spaces for connection, belonging, and shared experience.In this episode of Make The Way, cultural strategist Mike Fair explores why…
S1E1 Millennials & Gen Z Explained: Why the Myths Are Wrong | Make The Way
In this first episode of Make The Way, award-winning brand and cultural strategist Mike Fair breaks down the mindset shaping today’s culture and why traditional demographics no longer explain how…
Frequently Asked Questions
Make The Way: Culture Decoded has published 12 episodes since February 2026, covering topics in Science, Social Sciences.
Make The Way: Culture Decoded is currently highly active with new episodes weekly. Average episode length is 13m.
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