Makin Mighty: The Challenger Sessions

Simon Greenwood-Haigh

English Business Entrepreneurship Management Explicit

Apple Podcasts Website RSS

Episodes 14

Avg. Duration 22m

Activity Sporadic

Since Jan 2026

Latest Episode Apr 2026

Publishing Details

Schedule

Weekly

Format

Episodic

Consistency

98%

Hosting

rss.buzzsprout.com

Contact & Outreach

About This Podcast

Makin Mighty: The Challenger Sessions explores what it really takes to build and scale challenger food and drink brands. Join Simon Greenwood-Haigh and occasional co-host, Scott, as they speaks to founders, buyers, operators and brand builders about the honest reality of FMCG; no fluff, no jargon, just practical lessons.

Podcasting 2.0 Features

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Recent Episodes

Buyer Truth: What Retailers Want from Challenger Brands | Chris Otto (ex buyer)

Apr 07, 2026 24m Transcript

Send us Fan MailWhat do retailers actually want from challenger brands — and what gets you ignored instantly?In this episode of Makin Mighty: The Challenger Sessions, Simon Greenwood-Haigh speaks…

S1E13 AI for Sales Teams Without Sounding Like a Bot | Craig (ex-Cheesies)

Mar 31, 2026 32m Transcript

Send us Fan MailAI is everywhere in sales right now — and most of what people are doing either turns into spam, or it’s so complicated nobody uses it.In this episode of Makin Mighty: The Challenger…

S1E12 How Superfoodio Drive Rate of Sale Once They’re Listed [NIRALI & JAG - SUPERFOODIO]

Mar 24, 2026 29m Transcript

Send us Fan MailGetting listed is exciting. Staying listed is the hard bit.In this episode of Makin Mighty: The Challenger Sessions, Simon Greenwood-Haigh speaks with Ja and Jag, founders of…

S1E11 How to Turn a 200-Year-Old Brand into a Challenger | Josh Daly (Grey Poupon)

Mar 17, 2026 25m Transcript

Send us Fan MailHow do you make a 200-year-old heritage brand behave like a modern challenger — without losing what made it famous?In this episode of Makin Mighty: The Challenger Sessions, Simon…

S1E10 What “Good Enough” Actually Means for Early Brands | Simon & Scott

Mar 10, 2026 23m

Send us Fan MailEarly-stage founders often try to rush to “perfect” — perfect branding, perfect plans, perfect decks — before they’ve sold a single unit.In this co-hosted episode of Makin Mighty: The…

S1E9 Looking Premium vs Being Premium | Simon & Scott

Mar 03, 2026 13m

Send us Fan MailLoads of challenger brands describe themselves as “premium”. But premium isn’t a word you write in a strategy doc — it’s something you deliver, end to end.In this co-hosted episode of…

S1E8 Why Buyers Don't Buy The Story You're Telling | Simon & Scott

Feb 24, 2026 13m

Send us Fan MailFounders love their origin story. Buyers don’t buy it.In this co-hosted episode of Makin Mighty: The Challenger Sessions, Simon Greenwood-Haigh and Scott Cramner unpack why brand…

S1E7 Why Your Content Isn’t Working (It’s Not the Algorithm) | Simon & Scott

Feb 17, 2026 21m

Send us Fan MailA lot of founders blame the algorithm when their content doesn’t land. It’s a convenient scapegoat.In this co-hosted episode of Makin Mighty: The Challenger Sessions, Simon…

S1E6 The Retail Reality: Getting Listed and Staying Listed | Jasmine Wheelhouse (Taking the Pea)

Feb 10, 2026 23m

Send us Fan MailGetting listed is not the win...it’s permission to start proving yourself.In this episode of Makin Mighty: The Challenger Sessions, Simon Greenwood-Haigh is joined by Jasmine…

S1E5 Design Won’t Save Your Brand | The Basics Challenger Brands Ignore (Simon & Scott)

Feb 03, 2026 26m

Send us Fan MailDesign matters. But design cannot rescue a product or business that does not deliver.In this co-hosted episode of Makin Mighty: The Challenger Sessions, Simon Greenwood-Haigh and…

S1E4 Why Most Challenger Brands Don’t Deserve Their Confidence | Simon & Scott

Jan 27, 2026 16m

Send us Fan MailA lot of early-stage brands feel world-class before they’ve actually proven anything.In this co-hosted episode of Makin Mighty: The Challenger Sessions, Simon Greenwood-Haigh and…

S1E3 How Challenger Brands Find a Voice That Sells | Kevin Karaca (The House Outside)

Jan 21, 2026 33m

Send us Fan MailMost food and drink brands say they’ve got a tone of voice but walk down any supermarket aisle and you’d struggle to tell them apart.In this episode of Makin Mighty: The Challenger…

S1E2 Building a Challenger Brand in a Brutal Category | Holy Moly

Jan 13, 2026 27m

Send us Fan MailChilled is one of the toughest places to build a food brand and most challengers don’t survive it.In this episode of Makin Mighty: The Challenger Sessions, Simon Greenwood-Haigh sits…

S1E1 What Makes a Challenger Brand?

Jan 06, 2026 6m

Send us Fan MailIn this first solo episode of Makin Mighty: The Challenger Sessions, Simon Greenwood-Haigh breaks down what a challenger brand actually is and why most brands get it wrong. It’s a…

Frequently Asked Questions

How many episodes does Makin Mighty: The Challenger Sessions have?

Makin Mighty: The Challenger Sessions has published 14 episodes since January 2026, covering topics in Business, Entrepreneurship.

Is Makin Mighty: The Challenger Sessions still active?

Makin Mighty: The Challenger Sessions is currently sporadic with new episodes weekly. Average episode length is 22m.

How do I contact Makin Mighty: The Challenger Sessions for sponsorship or guest appearances?

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