Makin Mighty: The Challenger Sessions
Simon Greenwood-Haigh
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About This Podcast
Makin Mighty: The Challenger Sessions explores what it really takes to build and scale challenger food and drink brands. Join Simon Greenwood-Haigh and occasional co-host, Scott, as they speaks to founders, buyers, operators and brand builders about the honest reality of FMCG; no fluff, no jargon, just practical lessons.
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Recent Episodes
S1E9 Looking Premium vs Being Premium | Simon & Scott
Send a textLoads of challenger brands describe themselves as “premium”. But premium isn’t a word you write in a strategy doc — it’s something you deliver, end to end.In this co-hosted episode of…
S1E8 Why Buyers Don't Buy The Story You're Telling | Simon & Scott
Send a textFounders love their origin story. Buyers don’t buy it.In this co-hosted episode of Makin Mighty: The Challenger Sessions, Simon Greenwood-Haigh and Scott Cramner unpack why brand…
S1E7 Why Your Content Isn’t Working (It’s Not the Algorithm) | Simon & Scott
Send a textA lot of founders blame the algorithm when their content doesn’t land. It’s a convenient scapegoat.In this co-hosted episode of Makin Mighty: The Challenger Sessions, Simon Greenwood-Haigh…
S1E6 The Retail Reality: Getting Listed and Staying Listed | Jasmine Wheelhouse (Taking the Pea)
Send a textGetting listed is not the win...it’s permission to start proving yourself.In this episode of Makin Mighty: The Challenger Sessions, Simon Greenwood-Haigh is joined by Jasmine Wheelhouse…
S1E5 Design Won’t Save Your Brand | The Basics Challenger Brands Ignore (Simon & Scott)
Send a textDesign matters. But design cannot rescue a product or business that does not deliver.In this co-hosted episode of Makin Mighty: The Challenger Sessions, Simon Greenwood-Haigh and Scott…
S1E4 Why Most Challenger Brands Don’t Deserve Their Confidence | Simon & Scott
Send a textA lot of early-stage brands feel world-class before they’ve actually proven anything.In this co-hosted episode of Makin Mighty: The Challenger Sessions, Simon Greenwood-Haigh and Scott dig…
S1E3 How Challenger Brands Find a Voice That Sells | Kevin Karaca (The House Outside)
Send a textMost food and drink brands say they’ve got a tone of voice but walk down any supermarket aisle and you’d struggle to tell them apart.In this episode of Makin Mighty: The Challenger…
S1E2 Building a Challenger Brand in a Brutal Category | Holy Moly
Send a textChilled is one of the toughest places to build a food brand and most challengers don’t survive it.In this episode of Makin Mighty: The Challenger Sessions, Simon Greenwood-Haigh sits down…
S1E1 What Makes a Challenger Brand?
Send a textIn this first solo episode of Makin Mighty: The Challenger Sessions, Simon Greenwood-Haigh breaks down what a challenger brand actually is and why most brands get it wrong. It’s a short,…
Frequently Asked Questions
Makin Mighty: The Challenger Sessions has published 9 episodes since January 2026, covering topics in Business, Entrepreneurship.
Makin Mighty: The Challenger Sessions is currently highly active with new episodes weekly. Average episode length is 20m.
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