Making Sense of Martech
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Recent Episodes
It's Just Marketing Ops With Better PR with Sara McNamara
"SaaS companies are systematically undervaluing marketing ops professionals by rebranding their work with trendy titles while taking their contributions for granted until everything breaks.” —…
Why Scott Brinker Says AI Can't Pick Your Tech Stack
"Most of marketing is not a verifiable domain. You can't outsource it to the agents. You need the humans." - Scott BrinkerScott Brinker, creator of the Martech landscape and former VP of Platform…
Why Everyone in Martech Feels Behind Right Now with Scott Brinker
"Content was king. Now context is the monarch." — Scott BrinkerScott Brinker has been mapping marketing technology longer than most practitioners have been in it. In this Hot Seat episode, Jacqueline…
Making Sense of Martech Trailer
We host unfiltered conversations with the people shaping the industry. We track the biggest shifts in the marketing technology landscape and ecosystem.Cutting through the noise to spotlight what…
Hello {{firstname}}, Meet The Execution Gap Killing Personalization
"The goal is not to personalize everything. You need to personalize what matters so that you can prioritize it internally in order to execute it well." - JacquelineScaling personalization in…
AI Theater to Trojan Horse: Surviving the AI Adoption Pressure Cooker
"The only thing propping up Martech budgets right now is AI." — JuanAI adoption pressure has become one of the defining pain points in marketing technology, and the numbers make the case starkly. In…
Bad Data, Dark Data, & Why Your North Star Keeps Moving
"We built an entire industry on the promise of precise measurement, and most of us don't actually trust the numbers." — JuanMarketing technology promised precision, but the reality is far messier. In…
Inside Paramount: March Madness & Martech Chaos with Ian Reisman
Martech and data strategy promise control, personalization, and scale, but in practice, they often deliver technical debt, fragile systems, and operational chaos. In this episode, Ian Reisman brings…
Cut Your Marketing Budget by 50% with Calm's Jeff Lee
Jeff Lee doesn't just build marketing campaigns. He engineers lifecycle systems that quietly power billions of customer interactions. As the lifecycle marketing technical lead at Calm, Jeff runs a…
Personalization, Profit & the CFO: Scaling Martech Engines with Eloise Gillespie
"Personalization is finding that balance — you can give customers everything they want, but it doesn't make the business happy. True personalization is finding the perfect balance." –…
Integration Complexity, $215B Losses, & Why Your Stack Still Doesn't Talk
"If you don't understand your internal customer, you're failing both the internal customer and the business." JacquelineJacqueline and Juan tackle Martech's second-biggest pain point: integration…
Consulting Dependency Isn't a Bug - It's the Business Model with Satya Upadhyaya
"Martech isn't complex - we've made it complex." - Satya In this episode, Jacqueline sits down with Satya Upadhyaya to unpack one of enterprise Martech's most expensive problems: the forever…
Beyond Just Do It with Nike's Linda Cereda
"At Nike, we learned the hard way — tech wasn't the constraint. The operating model was." – LindaMartech leaders love to talk about AI in marketing, next-best-action, personalization at scale, and…
Dirty Data, AI Everywhere, & ROI Nowhere
In this Office Hours episode, Jacqueline and Juan unpack why marketing technology feels simultaneously stable and deeply uncertain. Q4 earnings show revenue holding steady, yet the market is…
Confessions of an Email Provocateur with Dela Quist
Why impressions — not clicks — reveal email's real power, and who's quietly profiting from your inbox.Email is still treated like a messaging channel, and that mistake is quietly destroying value. In…
Pilots to Proof: AI Agents in the Enterprise with Keanu Taylor
AI agents are being positioned as the answer to shrinking budgets and rising expectations, but most enterprise teams are still stuck in pilot mode. In this Office Hours episode, Jacqueline is joined…
Sweet, Suite Relief with Adam Greco
"Suite Fatigue is the moment you realize you're paying more every year for less flexibility and less value." — AdamMarketing was supposed to get simpler. Instead, it got more expensive, harder to…
The 6 Pain Points Martech Leaders Face
"We've seen companies locked into vendors for a decade with no way out." – JuanJacqueline and Juan kick off 2026 with a quick reality check: stepping away from screens feels great, but the Martech…
Battle of the Bots with Mariska Calabrese, beehiiv & Jakub Alexa, Omnivery
Email feels free, but the economics are brutal: zero-cost sending makes abuse infinitely scalable. In this episode, Jacqueline sits down with Mariska and Jakub to unpack the "bot layer" that's…
The Renaissance
Farewell, 2025 — what a year. It marked the revival of Making Sense of Martech, and we owe it all to you and the incredible guests who took a chance on us. Here are a few standout moments. Wishing…
Frequently Asked Questions
Making Sense of Martech has published 41 episodes since August 2025, covering topics in Business, Marketing.
Making Sense of Martech is currently highly active with new episodes weekly. Average episode length is 41m.
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