Making Sense of Martech
Juan Mendoza + Jacqueline Freedman
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Cut Your Marketing Budget by 50% with Calm's Jeff Lee
Jeff Lee doesn't just build marketing campaigns. He engineers lifecycle systems that quietly power billions of customer interactions. As the lifecycle marketing technical lead at Calm, Jeff runs a…
Personalization, Profit & the CFO: Scaling Martech Engines with Eloise Gillespie
"Personalization is finding that balance — you can give customers everything they want, but it doesn't make the business happy. True personalization is finding the perfect balance." – Eloise …
Integration Complexity, $215B Losses, & Why Your Stack Still Doesn't Talk
"If you don't understand your internal customer, you're failing both the internal customer and the business." Jacqueline Jacqueline and Juan tackle Martech's second-biggest pain point: integration…
Consulting Dependency Isn't a Bug - It's the Business Model with Satya Upadhyaya
"Martech isn't complex - we've made it complex." - Satya In this episode, Jacqueline sits down with Satya Upadhyaya to unpack one of enterprise Martech's most expensive problems: the forever…
Beyond Just Do It with Linda Cereda
"At Nike, we learned the hard way — tech wasn't the constraint. The operating model was." – Linda Martech leaders love to talk about AI in marketing, next-best-action, personalization at scale, and…
Beyond Just Do It with Linda Cereda
"At Nike, we learned the hard way — tech wasn't the constraint. The operating model was." – Linda Martech leaders love to talk about AI in marketing, next-best-action, personalization at scale, and…
Dirty Data, AI Everywhere, & ROI Nowhere
In this Office Hours episode, Jacqueline and Juan unpack why marketing technology feels simultaneously stable and deeply uncertain. Q4 earnings show revenue holding steady, yet the market is…
Confessions of an Email Provocateur with Dela Quist
Why impressions — not clicks — reveal email's real power, and who's quietly profiting from your inbox. Email is still treated like a messaging channel, and that mistake is quietly destroying value.…
Pilots to Proof: AI Agents in the Enterprise with Keanu Taylor
Pilots to Proof: AI Agents in the Enterprise with Keanu Taylor AI agents are being positioned as the answer to shrinking budgets and rising expectations, but most enterprise teams are still stuck in…
Sweet, Suite Relief with Adam Greco
"Suite Fatigue is the moment you realize you're paying more every year for less flexibility and less value." — Adam Marketing was supposed to get simpler. Instead, it got more expensive, harder to…
The 6 Pain Points Martech Leaders Face
"We've seen companies locked into vendors for a decade with no way out." – Juan Jacqueline and Juan kick off 2026 with a quick reality check: stepping away from screens feels great, but the Martech…
Battle of the Bots with Mariska Calabrese, beehiiv & Jakub Alexa, Omnivery
Email feels free, but the economics are brutal: zero-cost sending makes abuse infinitely scalable. In this episode, Jacqueline sits down with Mariska and Jakub to unpack the "bot layer" that's…
The Renaissance
Farewell, 2025 — what a year. It marked the revival of Making Sense of Martech, and we owe it all to you and the incredible guests who took a chance on us. Here are a few standout moments. Wishing…
The Blooper Reel
Merry everything and more. Here's your very own present from us to you! Connect & Subscribe Subscribe to Making Sense of Martech wherever you get your podcasts. Engage with the community on…
2026 Predictions: Agents, AI Decisioning, & The Techstack
As 2025 closes out, Juan and Jacqueline team up with Keanu Taylor, The Martech Weekly's Head of Research, to read the tea leaves on what 2026 has in store for marketing technology. Their forecast is…
Make Martech Cool Again: A Conversation with Jason Lyman, Customer.io's CMO
"Marketing to marketers is the dream job, but it makes everything that much more high stakes." – Jacqueline In this Hot Seat episode, Jacqueline sits down with Jason, CMO at Customer.io, to ask a…
Adobe's Semrush Gamble, BFCM Enters the Upside Down, & AI-Washed Earnings
"Adobe didn't just buy an SEO tool – it bought a negotiating position with the AI overlords of discovery." – Juan Jacqueline and Juan unpack what "more human" marketing actually looks like when AI…
Is Your Inbox Insured? Deliverability is The Ultimate Insurance Policy with Matt McFee, CEO of Inbox Monster
"If you're not treating deliverability as revenue insurance, you're already losing money." — Matt This Hot Seat episode puts Matt McFee, an email veteran and founder of Inbox Monster, under the…
Privacy by Design & Ethical AI with David Joosten, Cofounder of GrowthLoop
"Zero party data reflects what customers say they want; first party data reveals what they actually do." – David In this Hot Seat episode, Jacqueline sits down with David Joosten, co-founder of…
AI's Report Card, The BFCM Machine, & Why Attribution Sucks
"92% of enterprises say AI is a priority, and 78% also say they can't integrate it." — Juan In this Office Hours episode, Jacqueline Freedman and Juan Mendoza unpack the biggest Martech realities…
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Making Sense of Martech has published 97 episodes since February 2021, covering topics in Business, Marketing.
Making Sense of Martech is currently highly active with new episodes weekly. Average episode length is 51m.
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