Episodes 20
Avg. Duration 31m
Activity Dormant
Since Apr 2024
Latest Episode Feb 2025

Publishing Details

Schedule
Every 2 Weeks
Format
Episodic
Hosting
feeds.transistor.fm

Contact & Outreach

About This Podcast

What else can I be doing to drive revenue? How do I optimize our go-to-market strategies to ensure effectiveness and ROI? If questions like these keep you up at night and occupy your thoughts by day, have we got a podcast for you. Welcome to Market Mastery presented by The Bridge Group, the podcast where sales professionals learn to advance their careers. Join host and revenue expert Kyle Smith as he talks to elite B2B sales and revenue experts about the strategies they're using to win in the market. From cultivating a killer company culture to navigating compensation questions, we'll provide you with the insights, education, and strategies you need to thrive. For more from The Bridge Group, visit www.bridgegroupinc.com.

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Recent Episodes

Rethinking B2B Content Strategies for Lasting Impact with Melissa Rosenthal

Feb 25, 2025 33m Transcript

Hiring the right talent is one of the biggest challenges for any startup, but what if teachability matters more than a resume?In this episode, Melissa Rosenthal, Co-Founder of Outlever, shares her…

Supporting GTM through Content and Customer Stories with Rebecca Shaddix

Feb 11, 2025 50m Transcript

Marketing teams are under pressure to prove ROI—but are they measuring the right things?In this episode, Rebecca Shaddix, Head of Product, Customer, and Lifecycle Marketing at Garner Health, breaks…

Breaking Down 2025 Sales Development Metrics and Compensation

Feb 06, 2025 34m Bonus Transcript

Sales development is changing fast—bigger deals, fewer promotions, and shifting compensation models. So what does the data really say?In this episode, Matt Bertuzzi, Head of Research at The Bridge…

Optimizing Sales Enablement for Rapid Growth with Alex Yeaton

Jan 28, 2025 34m Transcript

Effective sales enablement starts with understanding the needs of your team—and continuously adapting to meet them.In this episode, Alex Yeaton, Senior Manager of Global Go-To-Market Field…

Breaking the Stigma Around Sales with Nora Giannetti

Jan 14, 2025 23m Transcript

Sales isn’t just a job. For college students like Nora Giannetti, it’s also a path to discovering leadership and building a rewarding career.In this episode, Kyle Smith sits down with Nora, a junior…

Creating Revenue-Driven Marketing Playbooks with Matt Heinz

Dec 17, 2024 42m Transcript

Building a predictable pipeline is every B2B marketer’s goal, but achieving it takes more than random acts of marketing.In this episode, Matt Heinz, Founder and CEO of Heinz Marketing, shares his…

Building a Smarter Content Strategy with Podcasts with Rachel Downey

Nov 26, 2024 33m Transcript

Trust is the foundation of successful sales, and podcasts provide a powerful way to build that trust authentically.In this episode, Rachel Downey, Founder and CEO of Share Your Genius, discusses how…

Is Consumption-Based Pricing the Future of Software?

Nov 12, 2024 24m Transcript

With Salesforce now using a consumption-based pricing model for their new service, other companies might follow suit. Matt Bertuzzi, The Bridge Group’s Director of Research and Operations, explains…

Leveraging Customer Proof for Stronger Sales with Evan Huck

Oct 15, 2024 33m Transcript

How many times have you rolled your eyes at claims like “1000% increase in ROI”? In today’s market, buyers are increasingly skeptical of metrics that sound too good to be true. Evan Huck, CEO and…

Scaling Beyond the First Million with Matt Tait

Oct 01, 2024 39m Transcript

What does it really take to grow a business after you hit that first million?In this episode, Matt Tait, CEO of Decmial and host of the podcast After the First Million, discusses the challenges that…

Tech Job Market Trends from the Latest JOLTS Report

Sep 11, 2024 11m Transcript

Are tech jobs as unstable as the headlines suggest?In this episode, Matt Bertuzzi, The Bridge Group's Head of Research, breaks down the latest JOLTs data and its implications for the tech job market.…

Salesforce Customization for SDR Success with Jesse Grothaus

Aug 27, 2024 26m Transcript

As sales professionals, we’re no strangers to CRM tools. But the question is, are you using your tech stack to its full potential? In this episode, Cloud Pathfinder’s CEO and founder Jesse Grothaus…

Building Meaningful Sales Relationships with Julian Alvarez

Aug 13, 2024 32m Transcript

Selling to salespeople is a unique position to be in—you’re talking shop with other professionals and leaders in the field!On the latest episode of Market Mastery, Julian Alvarez, the VP of Sales…

Leveraging Data for Sales Success with Nicole Wasilnak

Jul 30, 2024 31m Transcript

Ready to make the most of your lead generation? We thought as much. In this episode of Market Mastery, Nicole Wasilnak, the COO of Alleyoop, explores the art and science of lead generation,…

An Inside Look at Sales Development with memoryBlue’s Marc Gonyea

Jul 16, 2024 28m

How do you get sales teams to consistently hit their targets? The answer lies in training.In this episode of Market Mastery, Marc Gonyea, co-founder of memoryBlue, shares his expertise on the…

UMass' Matt Glennon: Transforming Sales Education for Future Leaders

Jul 02, 2024 30m Transcript

Sales is one of the highest paying careers. But despite this, schools and universities rarely offer majors or courses in selling.In the absence of formal education, UMass Amherst professor Matt…

First Touch’s Michael Kurson On Elevating Sales Efficiency With AI

Jun 18, 2024 25m

AI is popping up everywhere. So why should B2B sales be any different? On this episode of Market Mastery, we’re joined by Michael Kurson, co-founder and head of go-to-market at First Touch, an…

Dan Fantasia On the Future of Sales Recruitment: Innovations, Technology, and Market Shifts

Jun 04, 2024 25m

Are you staying ahead of sales recruitment trends? If that question gave you pause, this interview with Treeline President and CEO Dan Fantasia is for you. Dan’s got invaluable insights into the…

ModMed’s Rob Beattie: A Better Sales Team Starts With Empathy

May 21, 2024 27m

Empathy is so much more than a buzzword. It’s an approach to sales that can lead to immense success. So says ModMed’s Head of Sales Acceleration, Rob Beattie.  In our conversation, Rob explained the…

Introducing Market Mastery

Apr 26, 2024 1m Trailer

Welcome to Market Mastery, where sales professionals come to advance their careers. Join host and revenue expert Kyle Smith as he talks to elite B2B sales and revenue experts about the strategies…

Frequently Asked Questions

How many episodes does Market Mastery have?

Market Mastery has published 20 episodes since April 2024, covering topics in Business, Marketing.

Is Market Mastery still active?

Market Mastery is currently dormant with new episodes every 2 weeks. Average episode length is 31m.

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Sign up on Grep.FM to access contact details for Market Mastery, including email and social media links.

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