Marketer’s Alchemy: Turning Data Into Gold
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The Data-Driven Playbook for Modernizing Iconic Brands
In this episode, Kathryn Turnoff talks with Matt Repicky, Chief Brands Officer at Tailored Brands, about how he uses consumer research, social listening, and media mix modeling to modernize legacy…
Hiya's Secret to Compelling Customer Engagement
In this episode, Kathryn Turnoff talks with Corinne Crockett, CMO at Hiya, about how the brand uses post-purchase surveys, customer DMs, and iterative launches to build a data-driven yet deeply human…
Why Scale Loses to Precision in B2B
In this episode, Katherine Turnoff talks with Dipti Kachru, CMO, Broadridge Financial Solutions, about the shift from marketing to millions in B2C to marketing to hundreds or thousands in highly…
What Happens When You Really Study Your Audience
In this episode, Katherine Turnoff talks with Meg Douglass, VP of Marketing at Tonal, about brand as a living conversation shaped by audience signals. They discuss real-time data, experimentation,…
The Holy Grail of Marketing: Right Person, Right Time, Right Message
This episode. Kathryn discusses finding the right person, at the right time, with the right message with Greg Licciardi, Professor of Marketing and Vice President of Partnerships at ANA. The…
More Humanity, Less Noise: Rethinking Retail Experiences
This episode, Kathryn digs into the art and science of customer experience with Bennett Fox-Glassman, SVP of Customer Journey at Macy’s. Together, they explore how listening, context, and…
Scaling Through Focus: Lessons from a DTC CMO
In this episode, Kathryn sits down with Connor Swegle, CMO and Co-Founder of Priority Bicycles, to discuss how simplicity, authenticity, and gut instincts drive smarter marketing. Connor explains how…
David vs. Goliath: Precision Marketing with Telematics
Kathryn sits down with Jill Kellett, VP of Product & Marketing and Annie Yang, Senior Director of Data Science of Root Inc. to unpack how a smaller player competes with giants. The dive into…
Follow Your Instincts: Not All Data is The Right Data
In this episode, Kathryn speaks with Sue Beckett, SVP of Marketing & eCommerce at Lovesac. Sue shares insights into how Lovesac leverages first-party data, customer satisfaction surveys, and…
Mixed Media Modeling: Understanding the Full Picture
In this episode, Kathryn mixes marketing magic with Jennifer Warren, VP of Global Brand Marketing and Creative at Indeed. They discuss the intersection of brand and performance marketing, the…
Resurrecting Partnerships: Turning Dormancy into $3M in Revenue
In this episode, Kathryn speaks with Joshua Brost, VP of Marketing at Pie Insurance. They discuss managing dual B2B and B2C marketing strategies, highlighting key data metrics and innovative…
Busting Myths Through Data
n this episode, Kathryn talks with Lindsay Hanson, Chief Marketing Officer at John Hancock and Global Head of Behavioral Insurance at Manulife. They discuss how data can dispel business-damaging…
Empower and Delight Your Customers Through Data
In this episode, Kathryn speaks with Liz Teran, Chief Marketing Officer at Owlet Baby Care, discussing how to market to a rapidly changing addressable market with very short buying cycles. Liz shares…
Understanding the Mindset of Your Customer
In this episode, Kathryn talks with Mary Ann Donaghy, Chief Marketing and Customer Experience Officer of ZIPS Cleaners, discussing marketing in a franchise business and understanding the mindset of…
Testing Your Instincts In a Culture of Experimentation
In this episode, Kathryn talks with Ari Sheinkin, CMO, IBM Consulting, discussing how data and testing unleashes creative potential. Ari dives into the 'data first' principle at IBM, the importance…
A Year in Review: Data, Martech, and the Customer Journey
In 2024, Marketer’s Alchemy welcomed some of the most brilliant pioneers in their fields - leaders from Nationwide, Meta, PepsiCo, and many more.As we often say on this show: marketing is an art, and…
Innovating Brands in the Age of Digital Disruption
In this episode, Kathryn talks with Alejandra Denda, CMO of The Federal Savings Bank, discussing the importance of data in marketing and strategic modernization of traditional brands. She shares…
The Emotional Edge: Winning Campaigns Through Human Connection
In this episode, Kathryn sits down with Jasper Martens, CMO at PensionBee. They talk about the challenges of making unexciting products more compelling, the importance of data-driven insights and use…
Enhancing Consumer Experiences: Connecting Data to Curiosity
In this episode, Kathryn chats with Natalia Lumpkin, VP of Consumer Insights at PepsiCo. Natalia shares her inspiring career journey from studying law and political science in Poland to landing her…
Data-Driven Alchemy: Turning Insights into Action
In this episode, Kathryn sits down with Tiffany Grinstead, VP of Personal Lines Marketing at Nationwide. Tiffany provides insights into innovative ways Nationwide is using data to improve customer…
Frequently Asked Questions
Marketer’s Alchemy: Turning Data Into Gold has published 31 episodes since February 2024, covering topics in Business, Marketing.
Marketer’s Alchemy: Turning Data Into Gold is currently highly active with new episodes monthly. Average episode length is 31m.
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