Marketing B2B Technology
Mike Maynard, Napier
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The Power of Ownership: Data Sovereignty and Survey Tools - Elliot Kim - Checkbox
Elliot Kim, CEO of Checkbox, explores why online survey tools are now largely a solved problem—and why the real differentiator lies in the company behind the product. He explains how Checkbox is…
Scaling AI-Powered Personalised Marketing - Eric Frankel - AdGreetz
Eric Frankel, CEO of AdGreetz, discusses how AI-powered personalisation is reshaping the future of advertising. Eric explains why so much digital marketing still relies on generic, one-size-fits-all…
The Evolution of Sales Enablement in the Age of AI - Yega Kumarappan - Paperflite
Yega Kumarappan explores how sales enablement has evolved from simple content distribution into an AI-driven discipline focused on helping sellers close deals. He explains how Paperflite has grown…
Inside Menlo Microsystems: Marketing Switch Technology Innovation
In the latest episode of our Marketing Professionals series, Jackie Rutter, Vice President of Corporate Marketing at Menlo Microsystems, joins Mike to explore what it really takes to build and market…
Maximizing Content Creation: The Power of AI and Video in Modern Marketing
Katherine Mayer, Product Manager at Kapwing, a cloud-based video editing platform, joins the podcast to discuss how video editing is evolving with AI and how marketers can create high-quality content…
Unlocking ABM Success in B2B Marketing: Insights from Anna Symbolist of Influ2
Anna Tsymbalist, Head of Account-Based Marketing (ABM) at Influ2, explores the rapid rise of ABM and its impact on modern B2B marketing. She unpacks the evolution of Influ2’s platform, highlighting…
Harnessing AI for Video Editing: Insights from VideoGen's CEO Anton Koenig
Anton Koenig, Co-Founder and CEO of VideoGen, an innovative video editing platform that utilizes AI technology and highlights how AI now supports semi-professionals and professionals in producing…
The Future of B2B Buyer Experiences: ABM, AI and Personalization – Katie Jones – PathFactory
Katie Jones, EVP of Marketing Operations at PathFactory explains how PathFactory personalizes content delivery for buyers, allowing them to navigate their purchasing journey without traditional…
Transforming B2B Marketing with Data-Driven Insights – Alexandra Szynkarski – Amplitude
Alexandra Szynkarski, Head of EMEA Regional Marketing delves into Amplitude's unique position in the digital analytics space, highlighting how the platform goes beyond traditional metrics to provide…
The Future of Marketing: AI, Audience Understanding, and Innovative Campaigns – Andrea Rosi – StatSocial
Andrea Rosi, Head of Operations and Marketing at StatSocial, shares her career journey and offers insights into how StatSocial helps brands understand audience interests, media preferences, and…
Why B2B Needs Its Own Social Media Platform – Adi Krysler – Oktopost
Oktopost’s VP of Marketing, Adi Krysler, joins the podcast to discuss how the platform is reshaping the way B2B companies approach social media. She explains why Oktopost was built specifically for…
Mastering Social Media in B2B – Emily Thompson – CoSchedule
Emily Thompson, Marketing Manager at CoSchedule, joins the podcast to share practical strategies for building smarter, more consistent social media content. She explains how marketers can use content…
The Role of Video in Engaging Customers – RS Raghavan – Animaker
RS Raghavan, CEO and Co-Founder of Animaker, joins the podcast to share how his passion for visual storytelling inspired a platform that makes video creation as easy as building a PowerPoint. RS…
The GEO Goldrush – How Generative AI Is Changing Brand Visibility – Leah Nurik – Brandi
As people move away from traditional search engines and turn to AI tools for answers, Leah Nurik, Co-Founder and CEO of Brandi.ai, joins host Mike Maynard to explore how this change is transforming…
The Power of Gifting in B2B Marketing: Insights from Ben Smith of Reachdesk
Ben Smith, Marketing Director at Reachdesk, shares his journey from professional ice skater to marketing leader and dives into the power of gifting in B2B. He explains how Reachdesk helps businesses…
Unlocking Data: How to Simplify Data Integrations – Data Fetcher - Andy Cloke
For many marketers, managing data across different platforms is a constant headache. From pulling campaign metrics into Airtable to building reports that actually make sense, the process often eats…
From Curiosity to Conversion: The Power of Experimentation - Kameleoon – Collin Crowell
In this episode of Marketing B2B Technology, Mike sits down with Collin Crowell, VP of Growth for Kameleoon North America, an experimentation platform. Collin discusses the evolution of Kameleoon as…
Transforming the Customer Journey: How Funnelytics is Redefining Funnel Visualization with Mikael Dia
We’re joined by Mikael Dia, founder and CEO of Funnelytics, a visual journey mapping tool built to help marketers optimize conversions and better communicate strategy. Mikael shares how the rise of…
The Future of B2B Marketing: Trust, AI & Human Connection – B2B Marketing – Joel Harrison
We welcome back Joel Harrison, founder of B2B Marketing and a leading voice in the industry. Four years after his last appearance, Joel shares how B2B marketing has evolved – impacted by COVID,…
Unlocking Demand Generation – Alex Alexin – Insightful
Alex Alexin, Head of Demand Generation at Insightful, shares how she found her way into marketing and ultimately into demand gen. She unpacks what demand generation really means today, beyond leads,…
Frequently Asked Questions
Marketing B2B Technology has published 100 episodes since August 2022, covering topics in Business, Marketing.
Marketing B2B Technology is currently highly active with new episodes every 2 weeks. Average episode length is 27m.
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