Marketing Digital Health
Chris Madden
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About This Podcast
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Final Reflections and Future Outlook
In this episode, we zoom out to see how digital health expands access, scales impact, and reshapes care for underserved patients across the healthcare ecosystem.
Building and Leading Marketing Teams
Discover how digital health leaders build marketing teams that scale by hiring intentionally, balancing creativity with rigor, and focusing on mission.
Founder Stories in Digital Health
Learn how digital health founders turn problems into scalable businesses by navigating regulations, addressing access gaps, and pursuing mission-driven growth.
Emerging Patient Expectations
Discover how patient expectations are shaping the redesign of health systems’ access and automation across digital and in-person care.
Hospital Innovations and Systems Marketing
Digital-first hospitals are outpacing the competition. Listen in for insights into using design, digital tools, and AI to win patients and facilitate care.
Consent-Based Infrastructure and Technical Shifts
Discover how consent-based infrastructure is reshaping digital health marketing, patient trust, and growth with Adam Putterman and Jessica Holton.
AI’s Impact on Health Marketing
Learn how AI is reshaping health marketing’s automation, content, and patient experience —and where human judgement remains key—from health system leaders.
Legal-Marketing Collaboration
Discover how marketing and legal teams collaborate to unlock compliant growth in digital health with Kaitlyn O’Connor, Rebecca Gwilt, and Chris Turitzin.
Happy New Year!
Merry Christmas!
Navigating State-Level Fragmentation
Learn how to scale digital health state by state by navigating privacy laws, licensing, and insurance with Rebecca Gwilt, Jessica Holton, and Ankit Gupta.
Privacy and Compliance in Marketing
Learn how digital health teams protect privacy, stay compliant, and still market effectively with Rebecca Gwilt, Adam Putterman, and Marina Carvalho Alves.
B2B2C Growth Models in Digital Health
Discover tactics for B2B2C growth in digital health—from referrals to partnerships to activation—with Chris Turitzin and Nate Purpura.
Happy Thanksgiving!
Partnerships for Growth
Learn to forge partnerships that deliver service, reach, and growth with Clay Holderman, Joe Cannon, Kali Arduini Ihde, and Nate Purpura.
Email Marketing for Digital Health
Learn how automation, data, and smart creative turn email into healthcare’s most reliable growth channel with BetterAve founder Jessica Best.
Lifecycle Marketing: Activation and Retention
Discover how lifecycle marketing builds trust, boosts retention, and drives long-term engagement with Verbose co-founders Phi Pham and Carlos Govantes.
Technical Setup: Events, Signal Resilience, and Attribution
Build a durable marketing infrastructure using privacy-compliant tracking, event setups, and advanced attribution models to measure success accurately.
Creative Strategy and Testing for Health Advertising
Learn to master creative testing, produce high-performing content and increase audience connection and conversions with Jessica Vogel and Briana Osborn.
The Ad Platforms: Meta, Google, and Beyond
Discover how to leverage Meta, Google and programmatic channels in digital health marketing. With Ben Cao, Jessica Vogel, Brian Davidson and Marina Alves.
Frequently Asked Questions
Marketing Digital Health has published 28 episodes since August 2025, covering topics in Business, Health & Fitness.
Marketing Digital Health is currently declining with new episodes weekly. Average episode length is 33m.
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