Marketing Director Daily
Tim Parkin
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About the Show
Partnership & Audience Signals
12 of recent episodes transcribed
93 episodes — long track record
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Recent Episodes
S1E93 The Backwards Approach to Marketing That Actually Gets Results
Send us Fan MailSolo marketing directors at smaller companies get cut first when marketing "isn't working." But what if the real problem isn't your marketing - it's that you're optimizing the wrong…
S1E92 Hundreds of Leads From an Easter Egg Hunt
Send us Fan MailHow an Easter Egg hunt generated hundreds of leads…And how you can do the same thing in any industry (even when it’s not easter).This is the perfect example of what great marketing…
S1E91 The One Thing Marketers MUST Do Every Day
Send us Fan MailThere’s a lot to do every day as a marketing director.But if you do just ONE thing every day…Here’s the single most important thing you must do every day.P.S. If you're looking, here…
S1E90 What Your Prospects Really Want
Send us Fan MailWe want prospects to listen, pay attention, and take action.But they don’t.And the reason is because we’re confused about how to talk to them.Here’s what prospects really want - and…
S1E89 The Easy Trick That 99% of Marketers Forget
Send us Fan MailMarketing doesn’t have to be hard.We’re always chasing new ideas, new tools, new tactics.But what if marketing was easy?This is the simple trick that 99% of marketers forget.And it’s…
S1E88 The Million Dollar Question
Send us Fan MailI ask every marketing director one question.None of them ever have a good answer.Here’s the million dollar question that will help you succeed in marketing.P.S. If you're looking,…
S1E87 14 Ways to Get Leads For Free
Send a textNeed more leads but don’t have any budget?Here are 14 ways to get leads for free.They’re all easy to do and work really well.After listening to this episode, you’ll have a ton of practical…
S1E86 She Runs Marketing Solo. Here's Her Secret Weapon.
Send a textAnna Taylor is a one-woman marketing team at Prialto — and she's thriving. Not because she found the perfect AI tool. Not because she's grinding until midnight. Because she found the one…
S1E85 The Right Way To Do Marketing
Send a textFeeling overwhelmed, distracted, and not getting results? It’s probably because you aren’t following this simple 3 step process. Here’s the right way to do marketing.P.S. If you're…
S1E84 Lessons Every Marketer Must Know from Ben & Jerry’s
Send a textAfter my second time visiting Ben & Jerry’s factory in Vermont, I’ve learned a few invaluable lessons about marketing. (And enjoyed some delicious ice cream in the process). P.S. If…
How To Get Promoted as a Marketing Director
Send a textReady to get the support you need, the pay you deserve, and finally have a seat at the leadership table? Here are the 5 steps to getting promoted as a Marketing Director.P.S. If you're…
S1E82 How To Win Every Week (In 5 Easy Steps)
Send a textWant to start the week with clarity and confidence and end with a completed list of top priorities? With the right process and a little discipline, it’s more possible than you might…
S1E81 No One Wants To Book a Demo (Do This Instead)
Send a text90% of B2B marketers are trying to “book a demo”. But your prospects? They don’t want to talk to you. Here’s what to do instead that gets qualified leads eager and excited to talk to…
S1E80 The 3 Stages of Successful Campaigns
Send a textMarketing campaigns take a ton of effort to think up, plan, organize, execute, measure, optimize, and report—and if you're not careful, you can spend all that time and effort and exhaust…
S1E79 How Systematic Is Your Marketing?
Send a textAre you stuck on the results rollercoaster?Let’s talk about building simple systems.To make your marketing predictable and consistent.It all starts with figuring out how systematic is your…
S1E78 The Most Important Question For Every Marketing Director
Send a textThere’s one question I ask every marketing director when they join the Advisory Board.And it’s the most important question you need to think about - and answer.P.S. If you're looking, here…
S1E77 Activities vs. Outcomes: Which One Matters?
Send a text In marketing, you can spend a lot of time doing activities. But what really matters are the outcomes. The question is…will doing the right activities lead to the desired outcomes? Let’s…
S1E76 The Broken Fan Problem (And How To Fix It)
Send a textEvery marketing director suffers from the broken fan problem.I guarantee you're dealing with it right now.Here's what it is and how to fix it.P.S. If you're looking, here are a few things…
S1E75 The Most Important Question For Every Marketing Director
Send a textThere's one question that will determine your success and your future as a marketing director.And most marketing directors don't even know about it.Here's the question - and how to think…
S1E74 RoE Is More Important Than RoI (Here's Why)
Send a textMarketing is expected to deliver a positive RoI.And that's difficult for a ton of different reasons.But before worrying about RoI...First you need to fix your RoE.Here's why - and how.P.S.…
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