Marketing Guides for Small Businesses
Marketing Guides for Small Businesses
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266 episodes for longitudinal research
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We dive into one topic per episode so you really get the nuts and bolts of the idea and understand what it takes to add it to your company's marketing system or leave it out as it may not apply to your business. Either way, you'll be better informed about the topic and understand what will really work for your company, and what shiny, new marketing concepts to leave alone.
Who are we? Your hosts are a team of established and active marketing agency owners covering one key marketing topic each episode. Topics include Marketing Strategy, Digital Marketing, Websites, Content Marketing, Reputation Management, Social Media, Email Marketing, Search Engine Optimization, Sales Funnels, Paid Lead Generation, Marketing Analytics and Return on Investment.
Our Guides are:
- Ken Tucker and Paul Berthel of Changescape Web: https://changescapeweb.com/
- Ian Cantle of Outsourced Marketing Inc. : https://www.outsourcedmarketing.ca/ and Dental Marketing Heroes: https://dentalmarketingheroes.com/
Recent Content Cues
Recent Episodes
S1E267 Fractured Search - The new reality of Google SEO, AI Search Optimization, and Social Search
Google still matters—big time—but winning there is no longer enough. Buyers now discover, compare, and decide across Google, AI answers, social feeds, maps, videos, and reviews. In 267 – Fractured…
S1E266 Short-Form Video & Visual Storytelling Wins
Short videos are winning attention. Here’s how to make them win business, too. 🎥🚀 If you’ve been putting off video because you’re camera-shy, short on time, or stuck on production—this episode is…
S1E265 E-E-A-T For Rankings Why Authority Everywhere Beats Keywords on Your Website
Your website alone won’t win the rankings game anymore. In an AI-first world, search engines and chat assistants reward the businesses that show experience, expertise, authority, and trust—everywhere…
S1E264 Special Guest David Wachs of Hanywrytten - Why Handwritten Notes Still Win in an AI World
Episode 264 - Special Guest David Wachs of Hanywrytten - Why Handwritten Notes Still Win in an AI World What if you could automate the personal touch? In a world of inbox overload and AI everything,…
S1E263 Special Guest Molly Mahoney: The Spotlight Effect—Use AI to Build a Brand So Strong It Sells for You
What if your brand stood out so clearly that prospects instantly knew you were the only solution—and showed up ready to buy? In this energizing episode, digital marketing strategist, keynote speaker,…
S1E261 Search Engines Tailor Results to Individuals—How to Manage It
Podcast Episode 261: Search Engines Tailor Results to Individuals—How to Manage It Have you ever searched for your own business, seen yourself at the top of the page, and thought, "I’ve finally made…
S1E260 Local SEO 2026—Authenticity, AI, and the Google Playbook
Podcast Episode 260: Local SEO 2026—Authenticity, AI, and the Google Playbook Are you ready to start 2026 with a boom? As the digital landscape shifts, small businesses are facing a new reality…
S1E250 Cracking the Code on Generational & Cross-Cultural Marketing
Why do Boomers, Gen X, Millennials, and Gen Z respond so differently to the same marketing message? In this milestone 250th episode, the Marketing Guides dive deep into the psychology, values, and…
S1E259 The One Marketing Strategy You Need in 2026
🎙 Episode 259 — The One Marketing Strategy You Need in 2026 The marketing world is shifting faster than most businesses can keep up with. AI-driven search, answer engines, channel fragmentation,…
S1E258 How to Escape From Random Acts of Marketing in 2026
🎙 Episode 258 — How to Escape From Random Acts of Marketing in 2026 As AI search engines, answer engines, and consumer behavior shift dramatically heading into 2026, the businesses that win won’t be…
S1E257 Local Search Ranking Factors for 2026
🎙 Episode 257 — Local Search Ranking Factors for 2026 Local search is evolving faster than ever, and 2026 is shaping up to be a defining year for small businesses trying to stay visible in Google…
S1E256 Special Guest Emma Rainville - Marketing Magic Meets Operational Mastery: Turning Leads into Loyal Clients
🎙 Episode 256 — Special Guest Emma Rainville: Marketing Magic Meets Operational Mastery — Turning Leads into Loyal Clients In this powerful episode of the Marketing Guides for Small Businesses…
S1E255 Is your website sabotaging your marketing success?
🎙 Episode 255 — Is Your Website Sabotaging Your Success? Your website is the digital face of your business—but is it secretly driving customers away, lowering your Google rankings, and quietly…
S1E254 Special Guest Stewart Cohen: Video Production & Personal Connection in Marketing
In this episode of the Marketing Guides for Small Businesses Podcast, we welcome Stewart Cohen, award-winning photographer, filmmaker, and founder of SC Pictures. Stewart shares valuable insights…
S1E253 Digital PR for SEO, Brand Visibility, and Authority
Digital PR has become one of the most powerful SEO multipliers for small businesses—but most owners still think PR is just press releases. In this episode of the Marketing Guides for Small Business…
S1E252 Year-End Promotions That Drive Sales: Strategies from October Through New Year’s
Year-End Promotions That Drive Sales: Strategies from October Through New Year’s Quarter 4 is the biggest revenue opportunity of the year for many small businesses—and in this episode, your…
S1E251 Your Brand Is a Vibe: Small Business Marketing in the AI Era
Episode 253 – Your Brand Is a Vibe: Small Business Marketing in the AI Era Forget features—today, it's all about the feeling. This week, discover why your brand’s true power isn’t just in what you…
S1E249 Special Guest - Dan Kraus - Programmatic Advertising for Small Business: How to Target Smarter and Get Better Results
Programmatic Advertising for Small Business: How to Target Smarter and Get Better Results (with Dan Kraus) Think advanced digital ads are just for big brands with big budgets? Think again. In this…
S1E248 Special Guest - Perry Belcher Unleashed: Beyond Funnels: Building AI-Driven Ecosystems That Adapt, Convert, and Scale
Special Guest - Perry Belcher Unleashed: Beyond Funnels: Building AI-Driven Ecosystems That Adapt, Convert, and Scale Are your funnels stuck in the past—or ready to evolve alongside your smartest…
S1E247 Be the Expert: Why Authority is the Ultimate Marketing Strategy
Want to attract better leads, higher prices, and loyal customers—without outspending the competition? This week, the Marketing Guides for Small Business break down why becoming the authority in your…
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