Marketing in Minutes with CMCI
Villanova CMCI
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About This Podcast
Marketing moves fast and so do we. Marketing in Minutes is brought to you by Villanova’s Center for Marketing and Consumer Insights. In five minutes, we’ll unpack a powerful marketing insight with the help of faculty and expert alumni. CMCI brings you a 5-minute deep dive into a niche marketing topic with insights from Villanova Faculty and alumni experts. From emerging trends to timeless strategies, these quick episodes give you the edge to think like a marketer and stand out in your career.
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Recent Episodes
S1E12 Cracking the Strategy Code
Villanova alum and CMO Meghan Doscher (MassMutual) talks aligning marketing with business realities for big results with senior Sofia Karrat.
S1E11 Is the CMO really the CRO?
Ramon Jones '91 VSB, former CMO of Nationwide, tells senior marketing student Libby Stevens why marketers make great revenue officers.
S1E9 Does advertising WORK?
Villanova alumni marketer Richard Renzulli (Google) shares how incrementality measures the actual impact of advertising with senior marketing major Mia Kotulka.
S1E8 Acquisition to Retention
Villanova alumni marketer Koleen Cavanaugh (Independence Blue Cross) shares how marketing touches the entire customer journey with senior marketing major Sofia Karrat.
Brand Activism & Backlash
Villanova Marketing professor Dr. Tyler Milfeld talks to senior marketing major Nashla Estefan about brands taking a stand and how to respond to public backlash (hint: Don't).
S1E10 Entrepreneurship: The Nonlinear Thinker
Villanova alum Brett Snyder, founder of Knucklepuck Media and senior marketing major Amaya Dowling discuss the art and science of building something you believe in.
S1E6 Marketing Hot Takes
Villanova alumni marketer Laura Esposito shares her hot takes, real talk, and smart strategy with senior marketing major Amaya Dowling.
The Affiliate Effect
Villanova alumna LeAnne Randolph Armstead (Kroger) tells senior marketing and MIS major Allie Fay how affiliate marketing programs work to drive performance.
S1E4 Brand Building
Villanova alum Bill Durrant (Exverus Media) walks senior marketing and business analytics major Mia Kotulka through winning customers with storytelling.
S1E2 Conversion Rate vs. Leads
Alumna Megan Simpson (Two Sparks Digital) walks senior marketing major Libby Stevens through maximizing ROI for profit with leads vs. conversion rate.
S1E2 Gen Z & the Savannah Bananas
Senior Marketing major Aleko Zeppos and Villanova faculty member Tim McCullough explain why Gen Z will utilize tech to be the best salespeople.
S1E1 Disruptor Brands & PE Exits
What does private equity have to do with marketing? Join host Nashla Estefan-Diaz '26 VSB as she talks to Nick Karrat P'26, '29 about skills for building a defensible brand.
Frequently Asked Questions
Marketing in Minutes with CMCI has published 12 episodes since December 2025, covering topics in Business, Education.
Marketing in Minutes with CMCI is currently highly active with new episodes weekly. Average episode length is 5m.
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