Marketing, Machines & Mischief
Matthew Newell
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Recent Episodes
How a College Professor Prepares Students for Real-World Influencer Marketing & Content Creation: EP 037
Get ready to be the smartest marketer in the room. In today’s episode, Matthew and Chris welcome special guest Jacob Hiler—a professor at Ohio University and pioneer of the Influencer 101 course—and…
Grand Theft Auto 6 Teaches Us Why Marketing Never Stops for Iconic Brands: EP 036
Matthew and Chris dive into the high-stakes marketing juggernaut behind the upcoming release of Grand Theft Auto 6. Hear why even the world's most famous game franchise needs a massive push—and what…
Google and Meta Push AI Agents, Indian Ad Trends, and Pizza Proposals: EP 035
We’re serving you up a rapid-fire rundown of the hottest industry headlines, from Google’s game-changing AI ad formats to the rise of locally driven marketing in India. Dive into the seismic shift…
Tesla’s Autopilot Debacle, Tobacco Tactics, and College Influencer Classes: This Week in Marketing: EP 034
This week, Matthew and Chris tackle Tesla’s latest legal tangle over its “autopilot” claims, shine a spotlight on tobacco companies’ sneaky tactics to lure young users with kid-friendly nicotine…
Airwallex Ignites, Meta Tops Google, and The Rise of Forced Market Regress: EP 033
Welcome back, marketers, influencers, and mischief-makers! In this week’s episode of "Marketing, Machines & Mischief," Matthew and Chris break down the biggest headlines shaking up the world of…
Sunburnt Seats and Microsoft Toilet Ads: Unbelievable Campaigns Changing Marketing Forever: EP 032
We break down the week’s wildest updates from the world of marketing. Get the first look at ChatGPT’s new AI ad platform – where $100 million flowed in just six weeks, but brands are keeping…
Zero Click Marketing, Crispy KFC Fashion, and Nutella in Space: This Week in Bold Branding: EP 031
Your favorite marketing astronauts float into the rise of zero click marketing, dissect Duolingo’s shift from “unhinged” social media antics to a more wholesome approach, and react to the Cannes…
How To Succeed In Marketing, Advertising and Artificial Intelligence Without Really Lying: EP 030
In this action-packed episode, Matthew and Chris tackle the latest in marketing trends and industry shifts. They break down the rise of always-on A/B testing, Apple’s expansion of its ad platform…
Spotify’s AI Playlists, Budweiser’s Legacy, and the Problem with Boozy Sunny D: EP 029
Buckle up, fellow marketing misfits! We’re taking streaming TV from the kids’ table to the sales funnel main course, and trust me, it gets messier than our coffee budget mid-campaign.We’re also…
Infant Formula Advertising Under Fire, AI Ad Spending Surges, and LEGO’s World Cup Marketing Magic: EP 028
We take you on a whirlwind tour of the week’s most buzzworthy marketing happenings. In addition to Zuck’s “Rotisserie Oven Of Ai Advertising,” we dive into Australia’s bold move to restrict infant…
Microtonal Marketing Strategies Even Angine de Poitrine Thinks Are The Future: EP 027
This week, we dive into everything from the polarizing rise of AI in advertising to microtonal shifts in influencer marketing and the massive restructuring of ad giant WPP. Plus, we spotlight…
Inside Celsius and Rockstar’s In-House Ad Shift, Live Sports’ Ad Power, and Toyota’s Mermaid Moment: EP 026
We kick things off with big news about Celsius and Rockstar Energy bringing their ad game in-house to gain speed and authenticity, and dig into why live sports are still the kingpins of ad-supported…
Boy Throb’s Sponsorship Saga, Coinbase’s Creative, and AI Shaking Up the Industry: EP 025
From ChatGPT's slow but intentional rollout of its new ad capabilities, to Netflix experimenting with interactive and live ads, and even the rise of synthetic focus group testing – a trend your boss…
Is AI Taking Over Creative Briefs? Exploring Luma’s Bold Marketing Claims: EP 024
An up-and-coming AI platform promises to automate ad campaigns from start to finish, major US cities are spending millions to woo back Canadian tourists, and brands are kickstarting summer campaigns…
Artists and Robots: Blending Human Creativity with AI for Unforgettable Brand Experiences: EP 023
In today’s milestone episode, Matthew, Chris and guests Jason Alan Snyder and Heather Salkin dive into a future where artists and robots collaborate to reshape advertising. We kick things off by…
Dunkin's $500 Glove, Google's Clickbait Crackdown & A $100M Whistleblower Bombshell: EP 022
Dunkin' sold a single pink glove and the internet lost its mind. Google just dropped a core update that's coming for your clickbait. And a WPP whistleblower just forced one of the world's biggest ad…
Social Media Scams Explode, Target Rolls Out AI Ads, Midwest Agencies Thrive: EP 021
From the ridiculous scale of social media scams – now a multibillion-dollar business (thanks, Zuck) – to the ambitious rollout of contextual ChatGPT ads by Target, we serve up essential insights with…
Marketing Mayhem: Super Bowl Budgets, Pepsi vs Coke, and Ryanair Roasts Musk
This week, Matthew and Chris kick off with the Super Bowl smashing its own ad pricing records, discuss how France’s Publicis is outpacing global competitors with bold moves in data and tech, and…
Skittles’ Live Super Bowl Stunt and Now ChatGPT Has Ads?: EP 019
Think Super Bowl ads end when the game does? Think again.Big news: OpenAI and ChatGPT are about to start testing ads, opening new possibilities (and a $250k minimum) for the biggest brands. Plus,…
Super Bowl Marketing's Biggest Secret: The Monday Morning Effect Revealed: EP 018
Think Super Bowl ads end when the game does? Think again.Matthew breaks down the Monday Morning Effect — the secret sauce that separates Super Bowl advertising winners from the $7 million failures.…
Frequently Asked Questions
Marketing, Machines & Mischief has published 37 episodes since September 2025, covering topics in Business, Business News.
Marketing, Machines & Mischief is currently highly active with new episodes weekly. Average episode length is 12m.
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