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Recent Episodes
The Myopia Bet: Inside the Stellest Launch with Matthew Jackson
Healthcare marketers launching a brand new product category treat "we can't measure it" as a blocker. Matthew Jackson, Director of Americas - Consumer Media & Digital at EssilorLuxottica, treats…
Turning a Compliance Crisis into a Marketing Advantage with Lauren Anderson
When HHS guidance forced healthcare marketers to rethink online tracking overnight, most scrambled to get back to baseline. Lauren Anderson of Baptist Health did something different. She used the…
Overcoming IT Hurdles to Enhance Marketing Performance with Clint Paul
💡 Episode Summary Most healthcare marketers treated the 2022 HHS tracking crackdown as a crisis to survive. Clint Paul, Director of Marketing Analytics at Hospital for Special Surgery, treated it as…
Elevating Behavioral Health Marketing with Limited Budgets with Mari Considine & Cari Burke
💡 Episode Summary Behavioral health marketers know that outspending private equity-backed competitors isn't an option. But that doesn't mean conceding the market. In this episode, Ray Mina sits down…
Using TV, Radio, and SMS to Crack the Upper Funnel with Neil Walker
💡 Episode Summary Growth marketers understand they need to move beyond Google search in theory, but execution falters when channels like TV and radio require upfront investment without immediate…
Revolutionizing Healthcare Marketing with a CRM with Heather Linder
💡 Episode Summary Regional healthcare providers face a unique challenge: they can't grow through population expansion or traditional acquisition strategies, making data-driven precision essential.…
Why Multi-Channel Healthcare Marketing Fails (Even When Everyone Agrees) with Lauren Leone & Rich Briddock
💡 Episode Summary Healthcare leaders embrace multi-channel strategies in theory, but implementation consistently fails when measurement frameworks, economic models, and incentive structures face…
Multi-Channel Marketing That Finance Actually Believes In with Scott Orstad
💡 Episode Summary Healthcare providers can no longer rely solely on Google to reach today's health consumers. Strategically combining search, social, programmatic (CTV), and email is essential for…
Why Search-First Payer Marketing Is Hitting a Ceiling with Craig Blake and Aaron Mauck
💡 Episode Summary In this episode, Ray Mina is joined by Craig Blake and Aaron Mauck to discuss the pitfalls of over-relying on bottom-of-funnel marketing strategies like Google search ads in…
How Channel Myopia Is Undermining Payer Marketing with Jeric Griffin
💡 Episode SummaryPayer marketers aren't "over-reliant on Google" because they love it. They're trapped there because last-click attribution makes it the only channel that looks defensible to finance.…
How the Digital Front Door Drives Healthcare Growth with Adrienne Woods
💡 Episode SummaryThe digital front door isn't just about convenience, it's the foundation for measurable, compliant growth. Hackensack Meridian Health's transformation came from pairing improved…
How to Grow Multi-Location Care on a Flat Budget with Allison Horn
💡 Episode SummaryHealthcare marketers, it's time for some tough love: if 90% of your budget is going to Google Ads, you're not doing demand generation. You're just paying a premium to compete in a…
From Ad Impressions to Lifetime Care: Measuring What Really Matters with Jeremy Rogers
Healthcare marketers have long relied on Google search as their safe channel. But in today's post-pandemic landscape where many clinics are at capacity, that dependency has become a strategic…
The Hidden Cost of Last-Click Thinking with Blair Primis and Brian Gould
In this episode, Ray Mina embarks on a deep dive into the complexities of multilocation healthcare marketing with Blair Primis, Chief Marketing and Experience Officer at OrthoCarolina, and Brian…
Trailer
Can healthcare marketers actually improve growth and stay compliant at the same time? We’re seeing it happen every day and this podcast is all about sharing those stories. Introducing Marketing…
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Marketing Rounds has published 15 episodes since January 2026, covering topics in Business, Technology.
Marketing Rounds is currently moderate with new episodes weekly. Average episode length is 42m.
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