Marketing Smores Podcast
Jacob Campos
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About This Podcast
Welcome to Marketing S'mores, where we ignite the campfire of creativity and innovation in the world of marketing. Hosted by Jacob Campos, this podcast is your go-to guide in the wilderness of today's dynamic marketing landscape.
Each week, we gather around our digital campfire to roast the marshmallows of marketing wisdom. From SEO to social media, content marketing to email strategies, we unpack it all, serving you a delightful mix of insights, tips, and trends. Whether you're a seasoned marketer or just setting up your tent, we've got the perfect s'more of knowledge for you.
We also host expert guests who share their unique experiences and strategies, helping you blaze a trail to success. And don't miss our S'mores Q&A, where we answer your burning questions about all things marketing.
So, pull up a log, and join us around the campfire as we explore the world of marketing one s'more at a time.
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Recent Episodes
S1E8 Why Your $50K Ad Budget Is Losing to an iPhone
Meta's algorithm no longer rewards polish — it rewards realness. In today's episode, Jacob breaks down why "ugly" lo-fi ads are outperforming expensive studio creative on Meta right now, and what…
S1E7 The 60% Traffic Drop Nobody Wants to Talk About (And How to Fix It)
If you've looked at your Google Analytics recently and noticed your organic traffic slowly bleeding out — even though your rankings haven't dropped — you are not crazy. This week, LinkedIn made a…
S1E6 Meta Changed What a Click Means. Here's What to Do.
Your Meta click numbers are about to drop. Here's why that's actually good news. Meta just changed what counts as a "click" — and if you're running ads on Facebook or Instagram, your reports are…
S1E5 AI Shakeup: WPP and the Future of Agencies
The advertising world just had its Kodak moment. Today, WPP — the world's second-largest advertising group — announced a radical restructure to survive the rise of AI. New CEO Cindy Rose is cutting…
S1E4 Creator Loyalty Multiplier: Long-Term Partnerships
Everyone's chasing one-off viral moments with influencers. A big splash, a quick spike, then on to the next creator. But brand new data published today by eMarketer reveals the real ROI is in the…
S1E3 AI-Driven Marketing: The UCP Era
The marketing funnel didn't just get shorter. It disappeared. Google quietly launched its Universal Cart Platform (UCP) — a new system that lets AI agents like Gemini purchase products directly from…
S1E2 ChatGPT Just Became a Paid Media Channel
The game just changed for every marketer with a budget. This week, the first real ads were spotted inside ChatGPT, with Expedia leading the charge. We break down what this means for the future of…
S1E1 Building a Full-Funnel Ad Ecosystem
Most businesses don’t fail because of bad ideas. They fail because they’re using outdated marketing playbooks. Marketing S’mores is the podcast for founders, creators, and operators who want to…
Frequently Asked Questions
Marketing Smores Podcast has published 8 episodes since February 2026, covering topics in Business, Entrepreneurship.
Marketing Smores Podcast is currently sporadic with new episodes every few days. Average episode length is 10m.
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