marketingSHOWCASE
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S3E9 The hurdle of perception, with Louise Roberts, Cheltenham Racecourse - The Jockey Club
Louise jumped on the podcast with James at Villa Park. They spoke about the misconception that Cheltenham is just a racecourse - but they actually only race 16 days of the year! And that's a lot of…
S3E8 Good marketers, wrong positions, with Sam Ancliff, head of marketing at i-nexus Strategy Software
Sam spoke to James about having a controversial opinion on marketing and being a formalised generalist!He spoke about not being boring, not copying your competitors' marketing tactics but defining a…
S3E7 Paper newsletters aren't dead, with Rashi, Good Neighbours Charity.
Rashi spoke to James about using newsletters, and how they shouldn't be underestimated.She speaks about how the written word is still very much alive, and a consistent newsletter builds a…
S3E5 B2B buyers aren't robots! with Michelle Hurford
At the Leeds marketingSHOWCASE, James spoke to Michelle about B2B marketing in the field of professional services - and the art of wearing many marketing hats!Michelle speaks about being very…
S3E6 From auction hammer to viral hit, with Sam Edge, G3 Vehicle auctions
At the Leeds marketingSHOWCASE, James spoke to Sam about the transparency of car auctions, and how they managed to change the perception of buying cars, by using video. Sam speaks about the success…
S3E4 Student engagement, trends and Nandos, with Oli Ross, Head of Partnerships of SubTV
At the Twickenham marketingSHOWCASE, Alix speaks to Oli about his interactive campus TV, SUBTV that connects and rewards students!He told Alix about expectation Vs. reality when it came to the launch…
S3E3 Beyond the open day: Gen z, data laws, and brand with Matt McDonald, Senior Marketing Lead at the University of Huddersfield.
In one of the first marketingSHOWCASE podcasts of 2026, James speaks to Matt about marketing and undergraduate recruitment within the school of computing and engineering.Matt told James that there is…
S3E2 The challenge of strategic evolution & scaling, with Alex Hodgson, Marketing Manager at One2Call
In one of the first marketingSHOWCASE podcasts of 2026, Alex speaks to James about the importance of 'always being on' digitally, the growth of the business and redefining their messaging with their…
S3E1 Security, Strategy, and Solicitors - with Susan Wilkinson, Marketing Manager at Rothera Bray Law Firm
In the first marketingSHOWCASE podcast of 2026, Susan speaks to James about the complex world of marketing in a legal world: the importance of branding, trusting a legal firm and getting the name and…
S2E74 The impact of an external environment on marketing, with Cheska Hardie, Radio.co
Cheska speaks to James on how utilising PESTLE analysis (a company's macro-environment by examining six external factors) and Porter’s 5 Forces - a strategic framework that analyses the competitive…
S2E73 Speed VS authenticity with Guy Woodcock, Marketing Manager, GJD
In a world where there is a greater emphasis on speed and for AI for copywriting, is a risk that marketers lose personality and brand identity? Guy speaks to James about brands who stick to their…
S2E72 Standing Out in a Noisy World, with Jordan Yates, Creative Director, Studio Antigravity
In a marketplace where everyone’s shouting, most brands stand around and look, sound and even act the same. Jordan joins James to dig into why brand is no longer a “nice-to-have” - it’s the…
S2E71 Staying resilient in a busy marketing world with Laura Donnelly, Head of Marketing, London Northwestern and West Midlands Railways
Our last podcast guest at marketingSHOWCASE Birmingham was Laura Donnelly. She spoke to James about the importance of resilience in marketing.Sometimes its difficult to adapt in marketing, especially…
S2E70 The importance of a strong website with Lauren Satchwell, Head of Marketing, Rimm Sustainability
Our second guest at marketingSHOWCASE Birmingham was Lauren. She feels very strongly about the importance of websites. A website is the modern front facing platform for your customers/users/clients.…
S2E69 Authenticity in marketing - putting people first, with Michael Younger, Treetops Hospice
Our first guest at marketingSHOWCASE Birmingham is Michael Younger, Head of Marketing at Treetops Hospice. In a time when our inbox, feeds and chat are swimming with the subject of AI, Michael speaks…
S2E68 Building communities in the age of AI, with Samantha Goodwin, Headstar - a specialist finance recruitment consultancy
Our final guest of the day at marketingSHOWCASE Leeds is Samantha Goodwin, Senior Marketing Manager at Headstar, a specialist finance recruitment consultancy. We dig into another area of AI, looking…
S2E67 Exploring the gap between access and expertise in the age of AI, with Rosie from Squire Patton Boggs
Our second live episode at marketingSHOWCASE in Leeds is with Rosie Macdonald, from Law firm Squire Patton Boggs. She joins us to explore the impact of AI on marketing.They discussed the very…
S2E66 Why B2B marketing needs to be personable, with Megan Brink, the Harworth Group
Megan is the Marketing Campaigns Manager at Harworth Group, one of the UK's leading land and property regeneration companies.She spoke to James about how we look at how people are at the heart of…
S2E65 Importance of sustainability in marketing
We talk to Megan Witty from Rainforest Concern at marketingSHOWCASE Bristol, on 7 October 2025.
S2E64 How to become a one person marketing machine
We chat to Cato Goffin at marketingSHOWCASE in Bristol, on 7 October 2025.
Frequently Asked Questions
marketingSHOWCASE has published 130 episodes since June 2024, covering topics in Business, Business News.
marketingSHOWCASE is currently sporadic with new episodes hourly. Average episode length is 10m.
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