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About This Podcast
What is MarTech? Why do brands need it? What is the value and power of MarTech to supercharge your business? Is it a branch of marketing or is it tech? What skills do you need to excel in MarTech? Where does your organization even begin when it comes to investing in a martech stack or strategy? What is CRM, CDP, Marketing Automation, Composability? In this podcast we aim to unravel just what MarTech is with practical conversations from experts from around the world
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Recent Episodes
AdTech and Talent in Emerging Markets
Today's episode of MarTech Unravelled podcast looks at the world of AdTech - what it is vis a vis MarTech, challenges in driving ROI in emerging markets and the talent requirements to serve an ever…
Winning Customers in Long Cycle Industries
On the third episode of Season 2, Namrata Sinha VP of Digital Business and D2C at BSH Appliances, a subsidiary of Robert Bosch Group based in Germany, graced the podcast to talk about "Winning…
The evolution of the CMO Role
Is the role of the CMO changing or have some CMOs lost sight of the basics? We tackled this topic with Dr Mzamo Masito, a seasoned brand and business executive, currently the Africa Regional Lead for…
Product Management: The Glue of Great Digital Products
Opening the second season of MarTech Unravelled is Jason Masai Head of Product - Digital at M-Pesa Africa. We open this season talking about Product Management: The Glue of Great Digital Products.…
Making Sense of Data in MarTech
On this week's episode of MarTech Unravelled, I hosted Susan Gatura to walk us through the topic of the day "Making Sense of Data in MarTech". Susan is a data leader, mentor, and advocate for…
Digital Marketing: The lifeline for small businesses
Global Marketing Executive Nneka Keshi is our guest on this week's episode of the MarTech Unravelled Podcast. Our topic for the day was "Digital Marketing: The lifeline for small business." Small…
Customer Success: The Overlooked ROI Driver
It can cost 5 - 25 times more to acquire a new customer versus retaining an existing one, this is according to a Harvard Business Review report. In this week's podcast episode, we discuss "Customer…
AI: The Game Changer for Brands
Nyandia Gachago, ACIM, co-founder of AI creative agency, Minty Lime based in Nairobi Kenya, discussed the transformative impact of AI on brands in this week's episode of the MarTech Unravelled…
The MarTech Stack: Designing & Driving value for your organisation's stack
In this week's episode we talked to Frans Riemersma, Founder of MartechTribe. The topic of the day was "The MarTech Stack - Designing & Driving value from your organisation's stack". Frans…
Customer Experience (CX) Design
Anne Nyachomba, a Certified Customer Experience professional with 19 years of experience across a variety of industries is our guest this week on MarTech Unravelled. This week, we tackle the topic of…
Brand's Role in MarTech
In this week's episode we covered a somewhat misunderstood and sometimes overlooked area of MarTech. We covered "Brand's role in MarTech". This week's guest is a seasoned brand and story telling…
What is MarTech?
In this episode of "MarTech Unravelled, my guest Odd Morten Sørensen tackles the age-old question "What is MarTech?" Odd is a Marketing Operations professional with 20 years of strategic and…
Applying lean methodology to drive efficient and effective marketing
In this week's episode, Rutger Katz, Founder of Neon Triforce a boutique consultancy in the Netherlands, discussed the application of the Lean methodology in marketing. He begins by highlighting the…
Personalisation
Rasmus Houlind, Keynote Speaker and Author of Hello $FirstName - Profiting from Personalisation & Chief Experience Officer at Agillic (An Omnichannel Marketing Automation Platform based in…
Frequently Asked Questions
MarTech Unravelled has published 14 episodes since February 2025, covering topics in Business, Marketing.
MarTech Unravelled is currently dormant with new episodes weekly. Average episode length is 44m.
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