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About This Podcast
In Under 15 Minutes, Get the Latest On How AI is Shaping Modern Marketing - with real-world case studies, research, and CMO-level takeaways.
Subscribe now to the top podcast for modern marketing strategy - brought to you by Martechture: Engineering Modern Marketing.
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Recent Episodes
S2E10 CMO to CMO: AI Marketing Mindset (Season 2 Episode 10)
AI is becoming a structural leadership test for modern marketing.In this episode, we explore why the next generation of CMOs must move beyond automation and start engineering AI into the foundation…
S2E9 AI Isn’t Enough: AI Marketing Mindset (Season 2 Episode 9)
AI is pushing marketing beyond tools into fully orchestrated systems.In this episode, we explore the shift from task-based execution to agentic workflows, where AI handles operations and humans lead…
S2E8 Systems > Tools: AI Marketing Mindset (Season 2 Episode 8)
AI is forcing marketing to evolve from campaigns to systems.In this episode, we explore why the organizations pulling ahead are redesigning marketing around automation, agentic workflows, and…
S2E7 Who’s Really Buying?: AI Marketing Mindset (Season 2 Episode 7)
When AI starts buying, marketing changes.In this episode, we unpack how AI agents are reshaping search, purchasing, and decision-making, from generative engines replacing traffic to machine customers…
S2E6 This Isn’t Working: AI Marketing Mindset (Season 2 Episode 6)
AI is accelerating marketing into an agentic era but most organizations aren’t architected for it. In this episode, we unpack the structural shift from campaign execution to AI-powered orchestration,…
S2E5 Stop Piloting AI: AI Marketing Mindset (Season 2 Episode 5)
AI is moving from side experiment to system-level design.In this episode, we unpack what it takes to shift from scattered AI pilots to disciplined, scalable production and why new structures, clearer…
S2E4 Is AI Working?: AI Marketing Mindset (Season 2 Episode 4)
AI is changing how marketing works and how performance shows up. This episode unpacks the risks, the real gains, and why visibility and recall are replacing clicks as the new growth drivers. The…
S2E3 AI’s Next Phase: AI Marketing Mindset (Season 2 Episode 3)
AI is no longer an experiment in marketing - it’s becoming core infrastructure.In this episode, we unpack how AI is moving from a set of productivity features to a foundational system that modern…
S2E2 Looks Fine… Right?: AI Marketing Mindset (Season 2 Episode 2)
AI is pushing marketing into a new era of engineered accountability.In this episode, we unpack the hidden risks and rewards of AI adoption in modern marketing organizations. From the rise of…
S2E1 Agentic by Design: AI Marketing Mindset (Season 2 Episode 1)
Agentic AI is redefining what marketing leadership actually means.In this episode, we explore how marketing is shifting from omnichannel execution to agentic commerce; where autonomous AI agents…
S1E28 Is AI Fighting For You?
AI is reshaping how marketing leaders compete - faster than most systems can adapt.In this episode, we unpack why so many CMOs feel unprepared to compete in an AI-enabled market and what’s actually…
S1E27 Your AI Could Fail: AI Marketing Mindset - Episode 27
This week, we unpack the gap between using AI and governing it. From the five orders of AI maturity to why so few brands have reached the Constitutional layer required for scalable, auditable…
S1E26 M2M, Explained Fast: AI Marketing Mindset - Episode 26
AI is rewriting the rules of visibility, competition, and growth.This week’s episode explores the rise of machine-to-machine marketing and how agentic systems are reshaping the way brands show up,…
S1E25 Let’s Talk AISO: AI Marketing Mindset - Episode 25
AI is rewriting the search journey and forcing CMOs to upgrade how their systems work. In this episode, we break down how Google’s new AI Mode is accelerating the shift from SEO to AISO, reshaping…
S1E24 The Shift Is Here: AI Marketing Mindset - Episode 24
AI is accelerating a fundamental shift in how marketing leaders operate.In this episode, we explore how the marketer’s role is evolving from channel operator to orchestrator of intelligence with…
S1E23 AI Pulled This Off: AI Marketing Mindset - Episode 23
AI is redefining how modern marketers create, measure, and scale performance.In this episode, we explore how CMOs are moving beyond surface-level AI experiments and into engineered, system-level…
S1E22 Rebuild or Repeat?: AI Marketing Mindset - Episode 22
AI is redefining what it means to lead modern marketing.In this episode, we explore how CMOs are turning AI from experimentation into enterprise capability from Coca-Cola’s generative AI-powered…
S1E21 The CMO’s Next Test: AI Marketing Mindset - Episode 21
AI is forcing CMOs to lead a new kind of transformation.In this episode, we explore how marketing leaders are balancing innovation and risk — building AI systems that create efficiency without…
S1E20 From Stack to Fleet: AI Marketing Mindset - Episode 20
In this episode, we explore how agentic AI and AI personas are reshaping marketing operations, strategy, and media. From fleets of AI agents accelerating campaign execution to AI-powered strategy…
S1E19 Consumers listening to code: AI Marketing Mindset - Episode 19
AI is rewriting how marketing gets done and who consumers trust.In this episode, we explore how AI is transforming every layer of marketing from influencer strategy to campaign performance and what…
Frequently Asked Questions
Martechture has published 38 episodes since May 2025, covering topics in Business, Business News.
Martechture is currently highly active with new episodes every 2 weeks. Average episode length is 8m.
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