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About This Podcast
Everyone wants to do the flashy things when building their business, but the successful owners know that it is mastering the basics that make the difference. The boring stuff like legal formats, tax strategies and organizational duties. We’ll take you on that journey so you don’t crash and burn like those around you.
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Recent Episodes
S1E13 Learning Life's Lessions w/ Lance Cayko
Text us your opinion or questionsSometimes the best way to go about building a business is to listen to the journeys of those who have been through the process and what they have learned along the…
S1E12 To Franchise or Not to Franchise
Text us your opinion or questionsOver the last few months, we've discussed a variety of things. We started out with talking about what the three pillars are to build a solid foundation under any kind…
S1E11 Is AI Ruining Your Analytics?
Text us your opinion or questionsMarketing is probably one of the most fluid and confusing parts of running a business. One of the things that everybody's heard in the news lately is the subject of…
S1E10 The Secret of the Rich
Text us your opinion or questionsWelcome to Mastering Business Basics. Today, we have a very special guest, Sally Gimon, and she's going to teach us a few things that even in the 24 years I've been…
S1E9 Knowing if Your Marketing is Working
Text us your opinion or questionsWelcome back to Mastering Business Basics. In the last few weeks, we've talked about how to build a solid foundation under your business. And 📍 on top of that, of…
S1E8 How to Lose Money and Time
Text us your opinion or questionsThankfully, tax season is over and I am back, and I'm going to talk today about something I've been wanting to talk about for a while, and I think is a very important…
S1E7 The Elephant in the Room
Text us your opinion or questionsLet’s start off with the elephant in the room: Almost nobody likes to do paperwork. Especially the business person starting out whose sole objective is to get enough…
S1E6 How Much Tax Do You Want to Pay?
Text us your opinion or questionsIf you are really serious about building a business to last a lifetime, it needs to be built on a solid foundation, not the shifting sands of life. In this episode,…
S1E5 Which Legal Format Should You Use?
Text us your opinion or questionsIf you are really serious about building a business to last a lifetime, it needs to be built on a solid foundation, not the shifting sands of life. In this episode,…
S1E4 The Excuses People Give
Text us your opinion or questionsThere's three pillars that undermine every business. I don't care if you're a small Schedule C or whether you're a huge C corporation, it doesn't matter. All three of…
S1E3 Are You Missing These Skills?
Text us your opinion or questionsWhen it comes to considering how to get your business started, there are two problems that always seem to come up. The first for many people is what kind of business…
S1E2 Examining Your Likes
Text us your opinion or questionsToday, I want to discuss the necessity of examining your life experiences to help you determine how to choose the right type of business for you. After all, building…
S1E1 Your All Important Why
Text us your opinion or questions This podcast is dedicated to all of the small business owners in the United States, and our mission is to help you learn the foundational aspects of properly…
Frequently Asked Questions
Mastering Business Basics has published 13 episodes since August 2025, covering topics in Business, Management.
Mastering Business Basics is currently highly active with new episodes weekly. Average episode length is 24m.
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