Mastering Restaurant Revenue
Diane Armitage, Bruce Russo
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20 recent episodes with transcripts
20 episodes for longitudinal research
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Recent Episodes
S1E19 Bathrooms, Booze & Big Returns
Before you fall in love with a restaurant space … or a space that could be a restaurant … listen to this: Bruce Russo and Diane Armitage open with a behind-the-scenes look at the real cost of…
S1E18 Why Building a Restaurant Can Be a Total Beast
If you’ve ever wondered why a restaurant build takes forever, this one’s for you. Bruce Russo and Diane Armitage break down the brutal reality of opening a restaurant – using Bruce’s Laguna Beach…
S1E17 G.O.A.T. Bruce Russo: Restaurant Design That Actually Makes Money
"In this ""Laguna beach angle,"" Diane sits down with legendary restaurant developer Bruce Russo, who’s built nearly 600 restaurants across the U.S. and operated multiple concepts of his own. The two…
S1E16 Slip, Trip & Maintenance Traps: How to Pick the Right Restaurant Flooring
Restaurant flooring sounds simple – until it starts costing you thousands in repairs, liability, or lost customers. In this packed episode of Mastering Restaurant Revenue, Bruce Russo and Diane…
S1E15 Why Most Restaurant Wine Programs Lose Money (And How to Fix Yours)
Ep. 15 - A well-designed wine program can be a major revenue driving POD – or a costly, space hogging mistake! In this episode, Bruce Russo and Diane Armitage break down what actually works: how much…
The Revenue Pillars That Work and the Projects We Refuse: Listener Q&A
Ep. 14 - In yet another listener Q&A episode of Mastering Restaurant Revenue, Diane answers questions around the 3 core revenue pillars every restaurant must master plus why your current patrons…
S1E13 Exhaust Wars, Sewer Smells & HVAC Truth Bombs: Restaurant Engineering Q&A
Ep. 13 - In this no-holds-barred Q&A episode, we’re diving headfirst into the unseen forces behind every successful restaurant build – the mechanicals, HVAC, hoods, airflow, and all the…
S1E12 Takeout, Traffic Lanes & Dish Pit Secrets: Restaurant Ops Answered Rapid-Fire
Ep. 12 - In this rapid-fire Q&A episode of Mastering Restaurant Revenue, we’re answering real-world questions from operators who want smoother systems and bigger margins without burning out their…
S1E11 TAKEOUT Isn’t a Side Gig. It’s Your Unsung Profit Hero
Often regarded as a nice little add-on, your "takeout" program is actually a juggernaut – and if you're not treating it like one, you're leaving serious money on the table. In this episode, Bruce…
S1E10 The Bar Menu That's Bleeding You Dry
Most restaurant owners treat the bar menu like an afterthought – and that’s exactly why it’s underperforming. Whether you’re in pre-opening mode or long past your ribbon-cutting, your bar menu could…
S1E9 This Overlooked Restaurant Area Could 2X Your Revenue
Most restaurant operators think patios are just “extra seating.” But if you treat your patio as a separate business unit, it becomes one of the most powerful revenue pods in your restaurant. In this…
S1E8 The Bartender’s Battlefield: How Bar Design Wins or Loses You Money
🍷🍸 If your bar isn’t DESIGNED to sell… you’re pouring money down the drain. In this episode of Mastering Restaurant Revenue, Diane Armitage and Bruce Russo expose the hidden flaws in bar layout and…
S1E7 The Real MVP of Your Restaurant (Hint: It's NOT the Chef)
If you think your Chef, GM, or even your servers are the most important people in your restaurant, think again. The HOST STAND is where the greatest chunk of your revenue is won or lost. If your host…
S1E6 The 3 Moves That Take Restaurant Revenue Exponential (Most Owners Miss ’Em)
If you're stuck chasing more restaurant patrons to make more money… you're playing the wrong game. In this powerhouse episode, Diane Armitage reveals the only three ways to increase income in any…
S1E5 Hidden Landmines in Restaurant Leases (+ How One Got 8 Years Free!)
You’re about to sign the lease on what looks like your dream location.The rent seems reasonable, the space looks fine and you’re ready to roll. ⚠️ But that lease? It could bury your business before…
S1E4 🥷 The Secret Sales Weapon in Every Restaurant!
From purse hooks to five-star thrones, your restrooms need to be the real MVP of your restaurant. 😲 Diane Armitage and Bruce Russo pull back the curtain on why restroom design is way more important…
S1E3 💥Renovations, Rats & Money Traps - Here's How to Save Thousands
Leasing an old restaurant space? Thinking of a revamp? Before you sign anything or swing a hammer, listen in. Diane Armitage and Bruce Russo expose the biggest profit-draining mistakes in restaurant…
S1E2 🔥 The Secret Revenue Formula for Every Restaurant
💰 More revenue streams. More profit. Less stress. Most restaurant owners focus on the wrong things when it comes to making money. In this episode, Bruce Russo and Diane Armitage break down how to…
S1E1 The PROFIT-First Restaurant Playbook: Build, Run & Scale Smarter
🔥 More revenue. Less waste. Smarter design. In this pilot episode, Restaurant Design/Build Powerhouse Bruce Russo and Growth Strategist Diane Armitage combine 75 years of experience to break down…
Maximizing restaurant revenue: strategies, cost control, and customer loyalty
Diane Armitage delves into strategies for boosting restaurant revenue, covering menu design, pricing, cost control, and technology. She also discusses building customer loyalty and financial…
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