Mastering the Big Shift: Brand & Growth Transformation
Jean‑Pierre Lacroix
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About This Podcast
Mastering the Big Shift gives you expert tools, insightful strategies, and inspiring transformation stories to elevate your brand and business into the future.
Produced by Stacey Chillemi, join Jean-Pierre Lacroix, a seasoned growth strategist, as they dive deep into:
🔧 Actionable brand strategy frameworks to refine your positioning and maximize impact
📈 Growth hacks and marketing channels (digital ads, SEO, content, community) to accelerate reach and revenue
🌐 Transformation leadership insights for navigating disruption, launching new offerings, and shifting market mindsets
🎯 Real-world case studies illustrating pivots, rebrands, and expansion strategies that deliver measurable results
Whether you're launching a startup, scaling a small business, or reinventing your enterprise, each episode equips you with repeatable systems, high-impact ideas, and a mindset for breakthrough growth.
👉 Follow & subscribe on Spreaker (and your favorite podcast app) to unlock every episode—then share with your network and join our community of transformation champions!
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Recent Episodes
S1E6 Win on Emotion: The ThinkBlink Brand Playbook
Stop competing on price—win on emotion.Host Lisa Urbanski sits down with Jean-Pierre Lacroix, President & Chief Strategy Officer at SLD, to unpack how brands build durable advantage by targeting…
S1E5 Stories, Senses, Sales: Think Blink in Action
Build brand love that survives disruption and blend emotional connection with strategic foresight... so customers choose you in a blink and stay for life.Award-winning brand strategist Jean-Pierre…
S1E4 Think Blink: Measure Emotion, Build Belonging
If 80% of buying is emotional, how are you measuring it—and turning customers into a community that stays? In this episode, host Lisa Urbanski sits down with Jean-Pierre Lacroix (author of…
S1E3 Emotional Marketing: Convert Customers Fast
If 80% of buying decisions are emotional, why are you still leading with features?On this episode of The Advisor, host Lisa Urbanski sits down with Jean Pierre Lacroix (author of Think Blink) to…
S1E2 Think Blink: Make Customers Love Your Brand
90% of buying decisions are emotional; Are you speaking to the heart or just listing features?Host Lisa Urbanski sits down with design legend and SLD president Jean-Pierre Lacroix to unpack his new…
S1E1 Want a Life of Freedom? Here's the Big Shift You Need!
Are you feeling stuck and unsure of how to make the big shift in your life? Do you have a deep desire to break free from the status quo and pursue your passions, but something is holding you back? In…
Frequently Asked Questions
Mastering the Big Shift: Brand & Growth Transformation has published 6 episodes since January 2025, covering topics in Business, Entrepreneurship.
Mastering the Big Shift: Brand & Growth Transformation is currently dormant with new episodes weekly. Average episode length is 24m.
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