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About This Podcast
MaxValue is an audio and video podcast for business owners and advisors looking for actionable insights into how to make their business more valuable.
Our show covers a broad range of topics designed to help you improve your business value. Each episode features a guest who shares practical insights on areas like exit strategy development, calculating business value, improving business valuation, building efficient processes, outsourcing globally to scale, and implementing strategies that drive growth.
Whether you're looking to sell, scale, or increase profitability, MaxValue equips you with the tools and knowledge to succeed.
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Recent Episodes
S2E11 Valuable Services Ft. Loren Fogelman
What if you could work less, earn more, and deeply serve your clients — all at the same time? In this episode, we sit down with Loren Fogelman, founder of Business Success Solution, to break down why…
S2E11 Valuable Services Ft. Loren Fogelman
What if you could work less, earn more, and deeply serve your clients — all at the same time? In this episode, we sit down with Loren Fogelman, founder of Business Success Solution, to break down why…
S2E10 What the heck is a business valuation anyway? Ft. Jeff & Eric
What is a business valuation — and why can't you just Google it or ask AI? In this episode of Max Value Podcast, we sit down with business valuation experts Jeff Faust (Abbott Stringman Lynch CPAs)…
S2E9 Why your business might be your biggest risk Ft. John O'Dea
What happens to your business — and your wealth — when the unexpected strikes? In this episode of the Max Value Podcast, host Ben Towne sits down with John O'Dea, financial adviser at Summit…
S2E8 Recruiting for professional services Ft. John Borrowman
John Borrowman has been recruiting in business valuation and professional services since 1995—and in that time, he's seen what most firm leaders never will: the full talent market, not just the…
S2E7 Tell 'em Who you are Ft. Robert Friedman
In this episode, I sit down with Robert Friedman of Fearless Branding to explore how a well-defined brand can directly increase the value of your professional services firm. We dig into why so many…
S2E6 We are Growing... But something's Not Working ft. Laurence Whittam
What does it really take for an accounting firm to succeed with global staffing? In this episode, Ben Town sits down with Lawrence Whittam, founder of Suite Impact, who has helped 500+ US accounting…
S2E5 The Way of the True Leader Ft. Bill Reeb
We sit down with Bill Reeb, co-founder of Succession Institute and former AICPA Chair, for a conversation that challenges some of the most common assumptions in professional services. Bill makes a…
S2E4 Baseball to Boardroom: Achieving peak performance Ft. Lauren Johnson
In this episode of Max Value, performance psychologist Lauren Johnson reveals how the same mental frameworks that produce elite athletes can transform founders, executives, and teams operating under…
S2E3 The Talent Crisis No One is Talking About ft. Suzi Potts
In this episode of Max Value, Suzi Potts, an industrial-organizational psychologist turned strategic business adviser, reveals how people strategy directly drives enterprise value—especially during…
S2E2 Building Bridges, Not Just Businesses Ft. Jarrod and Wayne (CONVO)
In this episode of Max Value, Convo Communications co-founders Jared Mussano and Wayne Betts Jr. unpack what it truly means to build a mission-driven company without sacrificing scale,…
S2E1 Why CPA Firms Can't Find Enough Talent ft. Anshul Agrawal
In this episode of Max Value, We sit down with Anshul Agrawal to unpack what most CPA and professional service firms get wrong about global talent—and what it actually takes to build a scalable,…
S1E13 How to Maximize Your Business Exit Value
In this episode of Max Value, we sit down with Adam Cipriano, owner of BSG Consulting and a 25-year veteran in exit planning, succession strategy, and M&A advisory. Adam breaks down the real…
S1E12 (PART 2) Selling, Returning, and Rebuilding: Lessons from Jeff Gray
After successfully exiting SC Labs, Jeff Gray found himself back at the helm of the company he built. In part two of this Max Value interview, Jeff and I explore what happens after the deal closes,…
S1E11 (PART 1) Inside SC Labs: Lessons from a Cannabis CEO Who Sold and Returned
(PART 1) Scaling Smart in Cannabis: The Story of SC LabsWhat does it take to build, scale, and position a business for long-term success in a highly regulated industry? In this episode of Max Value,…
S1E10 How AI Scales Your Business: From Chief Everything Officer to CEO
In this episode of the MaxValue Podcast, host Ben Towne sits down with Dr. Steven Kirch, productivity coach and founder of Profit Minds, to explore how artificial intelligence is transforming…
S1E9 From Entrepreneurial Wins to Failures: Insights with John Walker
Join host Ben Towne in this episode of Max Value as he sits down with John Walker—entrepreneur, mentor, and longtime Vistage International leader. With over 40 years of experience coaching CEOs and…
S1E8 Why Having a CPA Is Vital: Guardians of Financial Integrity
What makes a CPA more than just an accountant? In this episode of Max Value, host Ben Towne sits down with Denise Froemming, President & CEO of CalCPA, to explore why CPAs are trusted as the…
S1E7 How Virtual Assistants Transform Business Productivity
Discover how virtual assistants are helping business owners and professional service firms save time, boost productivity, and focus on what truly matters. In this episode of Max Value, Ben Towne…
S1E6 How Divorce Impacts Business Valuation: Family Law Expert Insights
In this in-depth conversation, we explore how divorce affects business valuation, from determining marital value to handling goodwill, related party transactions, and post-COVID financial…
Frequently Asked Questions
MaxValue Podcast has published 25 episodes since May 2025, covering topics in Business, Entrepreneurship.
MaxValue Podcast is currently highly active with new episodes every 2 weeks. Average episode length is 46m.
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