Med Spa Marketing Group Chat
Alpha Aesthetics Partners
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Recent Episodes
075: Behind the Scenes: Partner 016, Preva Marketing Shoot
Kevin and Julia go behind the scenes of Alpha's newest partner, Preva Aesthetics, and unpack the energy, branding, and creative direction behind the launch. From Denver to Encinitas, the conversation…
074: How to Turn More Leads Into Booked Patients
Run the ad, get the lead, wipe your hands of it. That is the trend Mitch keeps seeing, and it is exactly the wrong way to think about it. Mitch, Riley, and Andrea break down what it actually takes…
073: Behind the Scenes: Partner 010, Cami Rebrand
A rebrand is easy to judge when you only see the final result. What you don't see is everything that got cut along the way. Kevin, Lauren, and Julia go behind the scenes of the rebrand of Cami…
072: Ads, Social, SEO, or Email: What Actually Drives Revenue?
Kevin, Mitch, and Andrea break down one of the most common questions in med spa marketing: where should you actually spend your budget? They walk through the real role of each channel, from paid…
071: The Capacity Problem: What to Do When You Add More Appointment Slots
Opening more days, adding providers, or launching a new location should mean more revenue. But without the right strategy, it often leads to empty schedules and frustrated teams. Kevin, Mitch, and…
070: How and When to Discount Without Destroying Your Brand
Discounts feel like the easiest lever to pull when bookings slow down. Just drop the price, fill the calendar, move on. But that quick fix often creates a bigger problem that shows up later in your…
069: Behind the Scenes: Partner 015 , LexRx Marketing Shoot
Kevin and Riley break down their recent trip to Boston and what stood out about LexRx as a brand. What makes this practice different is not just the service, it is how deeply it reflects the city…
068: How Med Spas Are Recovering Millions Without Spending More on Ads
Kevin and Mitch are back after a break and they are joined by Julia, Alpha's new comms and social creative. The team shares a major milestone, the launch of the new Holding Time Back website, plus…
067: 66 Episodes Later: What We've Learned (and Loved)
Kevin, Bekah, Lauren, and Mitch gather for a final episode in the original studio before its transformation into dedicated podcast sets. They reflect on how far Med Spa Marketing Group Chat has come,…
066: Rebranding The Laser Center of Marin: Behind the Scenes with the Alpha Team
Kevin, Bekah, and Lauren are back with a deep dive into the creative process behind the rebrand of Laser Centre of Marin. From fonts and lithography to sailboats and camcorders, they break down the…
065: More Patients, Less Waste: How to Spend Smarter on Ads
Kevin and Mitch are back on the Med Spa Marketing Group Chat to break down how to stop wasting marketing dollars and start driving real patient growth. They share their latest thinking on budget…
064: June 2025 Social Media Trends
In this episode of Med Spa Marketing Group Chat, Lauren, Bekah, and Katrina kick off summer by discussing the hottest trends in social media content for med spas. From the viral "propaganda" trend to…
063: Prompt Better, Work Less: Real AI Wins in Med Spa Marketing
Kevin and Mitch dive into the AI tools actually transforming med spa marketing—from writing compliant ad copy to building smart automations with ChatGPT, Deep Search, and 11 Labs. They talk prompt…
062: How We Built a $20K Marketing Dashboard for $120
In this episode, Mitch and Kevin dive into the behind-the-scenes journey of transforming raw marketing chaos into real-time clarity. They talk through the uphill battle of data tracking in the med…
061: How This Strategy Brought In $76K in Just 2 Months
In this episode, Kevin and Mitch dive deep into real data on Google Business Profile (GBP) performance and whether it could be the most overlooked yet highest-ROI lever in med spa marketing today.…
060: May 2025 Social Media Trends
From Mother's Day to National Sunscreen Day, May is packed with opportunities—and Bekah and Katrina are here to help you make the most of them. In this episode, they walk through creative ways to…
059: Using AI to Grow Your Med Spa – A Conversation with Chris Balbi
AI takes center stage as Chris Balbi joins the MSM crew live from the Medical Spa Show to unpack how artificial intelligence is transforming aesthetics marketing and patient conversion. From…
058: What It Takes to Grow a Real Following
Bekah, Lauren, and Katrina dive into one of the most common questions in the med spa world—how to grow your social media following. From defining the why behind follower goals to executing strategies…
057: Rebranding Anne Therese Aesthetic Medicine: Behind the Scenes with the Alpha Team
The team at Alpha Aesthetics Partners dives deep into their first rebrand project for a partner med spa, sharing a behind-the-scenes look at the transformation of Anne Therese Aesthetic Medicine. See…
056: April 2025 Social Media Trends
April is here, and the girls are back to chat all things trending—from birthday vibes and Instagram woes to fresh content ideas for the season. Lauren shares the fun (and chaos) of having a Tax Day…
Frequently Asked Questions
Med Spa Marketing Group Chat has published 76 episodes since October 2023, covering topics in Business, Marketing.
Med Spa Marketing Group Chat is currently highly active with new episodes every 2 weeks. Average episode length is 22m.
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