MediaTalks - a podcast series by FreeWheel
Emmanuel Josserand
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About the Show
MediaTalks is a podcast series from FreeWheel, a Comcast company. During this short 15-minutes fire side chat, we talk to Senior Media Executives from both the buy and the sell-side to explore the challenges and opportunities that we, in the media industry, are experiencing today. As the conversation unfolds, we examine some important issues, opportunities and market trends, and try to better understand the world of media and video advertising.
Partnership & Audience Signals
24 episodes — long track record
Production & Distribution
Recent Episodes
S5E1 As we enter the AI era, are agencies about to metamorphose?
Predictive, generative, agentic. These might be fairly new words, yet they already resonate and are immediately recognisable. Artificial Intelligence is turning the media landscape on its head, from…
S4E6 How AI will bring abundance to the advertising ecosystem
Today’s marketing environment is shaped by a vast and fragmented array of channels and platforms that are all competing for attention and budget. This complexity has made media buying more…
S4E5 In conversation with TF1 Publicité on performance-driven TV evolution and breaking boundaries
In this special episode of MediaTalks, recorded on the sunny FreeWheel beach in Cannes, we talked to Philippe Boscher, Head of Digital Marketing, Data, Research, Addressable TV & Innovation at…
S4E4 What does performance marketing mean for advertisers?
‘’Our global guidance for CTV is that TV is TV. The connected part, frankly, is a backend operation...’’Listen now to Emmanuel Josserand's illuminating conversation with Freddy Clapson, Managing…
S4E3 What’s next for America’s biggest free streaming service Tubi in the UK?
Launched in 2014 in the US, Tubi is one of the fastest growing Ad-supported Video On-Demand (AVOD) services, now reaching over 100million monthly active users. Last year Tubi announced it is coming…
S4E2 How DPG Media is innovating to bring simplicity of access to their inventory
In this new episode of MediaTalks we spoke with Stefan Havik, the Chief Data Officer at DPG Media to cover a range of topics from measurement, data to simplification of the buy and how DPG Media is…
S4E1 It's high time to break complexities and make TV simpler to buy
TV can win - if we make it simple. TV in all its forms remains the strongest medium for advertisers in terms of the engaging ad environments it enables, the brand safety and transparency it…
S3E4 Why do we still need to define premium and why does it matter for brands?
Premium video is one of those topics that keeps recurring; in an era where attention span is getting shorter and competition for audience engagement is fierce, the significance of high-quality video…
S3E3 It’s Streaming Time
There is a deep transformation taking place right now in the realm of media: Streaming. Streaming is changing the way viewers access and consume content with instant access at their fingertips to…
S3E2 Tackling the convergence of linear and digital
In this new episode of MediaTalks we spoke with Bee Pearson, CEO and Co-Founder of PiqNiq, a brand new media agency, who have been making some waves with their expert approach and deep understanding…
S3E1 Re-imagining the viewer ad experience
No matter how much you spend on creating an ad, if it is not being seen, or if the environment in which viewers are seeing the ad is not right, there is no impact and ultimately no ROI. The viewer…
S2E13 Simplifying and delivering audiences at scale
In this episode, we spoke to Cammy Cronin, SVP Global Advertising Sales Strategy at NBCU to talk about their recent announcement bringing together leading local broadcasters and publishers across…
S2E12 Responsible Marketing, how Heineken is driving marketing in a different way?
In this new episode of MediaTalks, we speak to Olya Diachuk, Data Driven Media Director at Heineken, about a very important topic: Sustainable Marketing.We talk sustainability from a people as well…
S2E1 Re-defining TV - Why is it important to classify TV in this day and age?
To kick off the first episode of our new season 2023, I wanted to continue to explore the much discussed topic of Advanced TV, and CTV in particular! There is so much going on around Advanced (AVOD,…
S1E10 Are we paying enough attention? Why Attention is becoming a vital piece of campaign effectiveness
Measurement remains one of the major inhibitor of ad spend and is certainly one of the biggest challenge in our media industry. It is one thing to ‘reach’ consumers with an ad, but critically there…
S1E9 The Rapid Rise of FASTs
There are today so many ways to access and watch content. But one of the newest ways consumers are now watching content is on Free Ad-Supported Streaming Television, otherwise called FAST. In this…
S1E8 Understanding the viewer to deliver a premium video experience
In this episode, we talked to Mathijs Gilissen, Director of Digital Performance and Optimisation at Talpa Network in the Netherlands. During our discussion we touched upon various topics from the new…
S1E7 AdvancedTV, does scale always matter?
There’s a lot of talks about the rise of AdvancedTV (ATV) and, according to a survey FreeWheel’s conducted at the end of last year, agencies and advertisers are very bullish about ATV platforms which…
S1E6 Rise of Linear Addressable: A Telco Operator Journey
In this episode we talked to Bart Swimberghe, advertising experience and data monetization lead at Proximus, about some of the latest advancements that have taken place in Belgium on the Linear…
S1E5 Rise of linear addressable: an Italian perspective
For this first episode of 2022, we turned to Italy and spoke with Andrea Conte, Head of Product Development and Data at Publitalia’80, Mediaset’s ad sales house. We discussed some of the latest…
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