Mind the Model: The Modern Marketer's Guide to AI

Emmalee Crellin and Nathan Guerra

English Business Marketing Technology

Apple Podcasts Website RSS

Episodes 12

Avg. Duration 41m

Activity Active

Apple Rating ★ 5.0 (1)

Since Sep 2025

Latest Episode Mar 2026

Publishing Details

Schedule

Every 2 Weeks

Format

Episodic

Consistency

54%

Hosting

feeds.zencastr.com

Contact & Outreach

About This Podcast

Buckle up! "Mind the Model: The Modern Marketer's Guide to AI" is here to cut through the BS and provide insight into how advertising and marketing teams are really using AI. Join Emmalee Crellin and Nathan Guerra, two seasoned advertising pros based in sunny Sydney, as they empower you to confidently integrate AI into your daily work.

Each episode, Em and Nate, along with a special guest—from CMOs and agency leaders to consultants and "aifluencers"—will demystify what's happening in AI. You'll get practical, real-world applications and specific "how-to" insights to immediately start using AI in your work, understanding their concerns, wins, failures, and top tips. We translate the complex world of AI into immediate, day-to-day applications, helping you confidently get started and 'do more' with AI, regardless of your current expertise.

Learn in an engaging and accessible format, exploring how to use AI to get better at your job, and confidently accelerate your journey with it. Send your questions or ideas for future guests to [email protected].

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Recent Episodes

S2E12 Mind the Model: Ep 012 Catherine Rushton

Mar 30, 2026 43m

People First, AI Second — with Catherine RushtonEpisode Overview:Nathan Guerra and Emmalee Crellin are back to dive into the intersection of human intuition and machine learning. In this episode,…

S2E11 Mind the Model: Episode 011: Pip Bingemann

Mar 10, 2026 44m

Hosts: Nathan Guerra & Emmalee CrellinGuest: Pip Bingemann, Co-Founder and CEO of Springboards.aiHosts Nate and Em welcome Pip Bingemann, CEO of Springboards, a company he co-founded with his…

S2E3 Mind the Model: Episode 010: Kiri Masters

Feb 24, 2026 40m

Hosts: Nathan Guerra & Emmalee CrellinGuest: Kiri Masters (Retail Media Breakfast)Retail media is booming, but are AI shopping bots about to disrupt the entire ecosystem? We brought in the big…

S2E2 Mind the Model: Episode 009: Martin Bertilsson

Feb 09, 2026 37m

Season 2, Episode2Hosts: Nathan Guerra & Emmalee CrellinGuest: Martin Bertilsson (Founder of AIMSOO)Is the AI bubble about to burst? Maybe, but it’s not 1999 all over again. In this episode,…

S2E1 Mind the Model: Episode 008: Adam Goodman

Jan 26, 2026 44m

Mind the Model is back, after our Australian Summer break.This week we’re talking to Adam Goodman. Adam is the Director of AI in Advertising APAC for Microsoft Advertising, where he is responsible…

S1E7 Mind the Model: Episode 007: Natalia Talkowska

Dec 03, 2025 47m

📚 Resources & Links from this EpisodeBook Natalia recommended The Creative Act: A Way of Being by Rick Rubin Amazon AU: https://www.amazon.com.au/Creative-Act-Way-Being/dp/1838858660Follow…

Mind the Model: Episode 006: Gai Le Roy

Nov 17, 2025 45m

Show NotesSir Martin Sorrell on the future of advertising with AIInsightful commentary on how artificial intelligence is reshaping creative work, media efficiency, and the structure of modern…

Mind the Model: Episode 005: SXSW Recap (Extra)

Nov 03, 2025 34m

In this special episode, Nate and Em talk all things SXSW Sydney - no guests, just their POV on the event and what they learned about AI.Special mentions:Ethan Mollick blog post: An Opinionated Guide…

S1E4 Mind the Model: Episode 004: Paul Blackburn

Oct 27, 2025 40m

This week we're featuring our first live episode recorded live at SXSW Sydney in collaboration with Paul Blackburn, Chief Growth Officer at Vudoo, and one of the co-hosts of Commerce Media Matters.Be…

Mind the Model: Episode 003: Louise Cummins

Oct 13, 2025 39m

Louise Cummins is an award-winning marketing and digital transformation leader. She ranked in Australia’s Top 50 CMOs. She’s the founder of the Australian Centre for AI in Marketing as well as the…

Mind the Model: Episode 002: Kate Russell

Sep 29, 2025 36m

Register for tickets to see Mind the Model live at SXSW at Clear Hayes House on Thursday 16 Oct from 12:30-1:30pm. Get tickets at www.clearhayes.com/clearhayeshouseGet in touch with us at…

Episode 001 - Kellyn Coetzee

Sep 15, 2025 38m

Welcome to the very first episode of Mind the Model: The Modern Marketer's Guide to AI! Your hosts, Emmalee Crellin and Nathan Guerra, kick off their journey into the AI rabbit hole by sitting down…

Frequently Asked Questions

How many episodes does Mind the Model: The Modern Marketer's Guide to AI have?

Mind the Model: The Modern Marketer's Guide to AI has published 12 episodes since September 2025, covering topics in Business, Marketing.

Is Mind the Model: The Modern Marketer's Guide to AI still active?

Mind the Model: The Modern Marketer's Guide to AI is currently active with new episodes every 2 weeks. Average episode length is 41m.

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