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About This Podcast
Dive into #MindfulMinutes, a thought-provoking podcast for Indian small and medium businesses! I am Tanay Sarpotdar and I am here to challenge the idea of marketing as a mere expense, exploring fresh perspectives with business leaders and marketers. Join us for insightful discussions that will shift your view and spark creative marketing strategies – all within a convenient 60-minute format. Get ready to add "mindful marketing" to your list of new skills!
A big thanks to Marinoid, for sponsoring all these podcasts!
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Recent Episodes
S3E10 Cognitive Whiplash: Marketing Leaders on AI, Voice, and Trust with Manas Panda and Tanay Sarpotdar
What happens when every AI tool in your marketing stack optimizes brilliantly but your brand slowly starts sounding like five different companies?In this episode of MindfulMinutes, host Tanay…
S3E9 Fractional CMOs in an AI Buyer Economy: Designing Growth When You Don’t Control the Journey with Tanay Sarpotdar
If you don’t control the buyer journey anymore… what exactly is your role?In this episode, we bring the series together by redefining the role of marketing leadership—especially Fractional CMOs—in an…
S3E8 The 6-Second Decision Engine: How AI Buyer Committees Are Compressing and Complicating Every Deal with Tanay Sarpotdar
What if your sales cycle isn’t long—it just looks that way?In this episode, we dive into the 6-Second Decision Engine, where AI compresses decision-making timelines by shaping direction almost…
S3E7 The Shadow Buyer & The Algorithm Economy: When AI Researches and Algorithms Decide Who Wins with Tanay Sarpotdar
Before your buyer speaks to you, something else already has.In this episode, we unpack the rise of the Shadow Buyer—where AI tools research, compare, and shortlist options long before a human enters…
S3E6 Sales Enablement 2.0 - From Support to Intelligence Exchange with Tanay Sarpotdar
Sales enablement is often treated as a one-way street where marketing creates content and sales may or may not use it, but true growth comes from turning it into a two-way intelligence exchange. In…
S3E5 The Disposition Audit — Why You’re Losing Deals (And Not Learning Anything From It) with Tanay Sarpotdar
Tracking deals as “won” or “lost” gives you closure, not clarity. In this episode, Tanay challenges the superficial way most companies handle CRM data and introduces the Disposition Audit - a…
S3E4 From Leads to Signals - Building a Scalable GTM Intelligence System with Tanay Sarpotdar
Most SMBs don’t struggle with lead generation, they struggle with learning from those leads. This episode introduces the critical shift from tracking leads (contacts) to capturing signals (real buyer…
S3E3 How Do You Know Fractional CMO Engagement Worked? Connecting Demand, Pipeline, CAC & Revenue with Tanay Sarpotdar
What this episode is aboutSuccess in marketing is often misunderstood. This episode breaks down how to actually evaluate whether a Fractional CMO engagement made a meaningful difference—beyond…
S3E2 What Working with a Fractional CMO Really Looks Like: From GTM Clarity to Pipeline Momentum with Tanay Sarpotdar
What this episode is aboutWhat actually happens once a Fractional CMO steps in? Not the polished version but the real journey from confusion to clarity, and from activity to meaningful momentum.Key…
S3E1 Is It Time for a Fractional CMO? Getting Your GTM, Pipeline & Leadership Ready with Tanay Sarpotdar
What this episode is aboutMost companies don’t start looking for a Fractional CMO, they start noticing that something in marketing isn’t adding up. This episode explores when that moment actually…
S2E18 Mindful Marketing Change: A 3-Stage Blueprint for India’s SMBs 03 by Tanay Sarpotdar
Change is not a campaign. It’s a culture. In this closing episode, we discuss how SMBs can consolidate improvements, prevent old habits from resurfacing, and embed marketing change into their DNA.…
S2E17 Mindful Marketing Change: A 3-Stage Blueprint for India’s SMBs 02 by Tanay Sarpotdar
A vision on paper means nothing if it doesn’t move people. This episode looks at how leaders can communicate change clearly, remove the friction that keeps teams from acting, and build momentum with…
S2E16 Mindful Marketing Change: A 3-Stage Blueprint for India’s SMBs 01 by Tanay Sarpotdar
Every successful change begins with an awakening. In this episode, we explore why Indian SMBs can no longer afford marketing that runs on patchwork fixes. We’ll unpack how urgency fuels…
S2E15 One Number to Rule Them All: The Strategic Metric Behind Every Scalable Brand with Tanay Sarpotdar
In this no-fluff, boardroom-ready episode, Tanay Sarpotdar unpacks a bold idea: every truly scalable brand runs on onestrategic number. Not a vanity stat. Not a dashboard distraction. A signal strong…
S2E14 Bharat Rising: How to Craft Region-Specific Marketing Strategies in Tier 1, Tier 2 & Tier 3 India with Tanay Sarpotdar
In this episode of MindfulMinutes, Tanay Sarpotdar takes you on a witty, honest, and strategic journey through the complexity of marketing in modern India — or rather, Bharats. This isn’t your…
S2E13 Adventures in Cross-Channel Marketing: Can I Add AI Without Losing My Mind? with Tanay Sarpotdar
In this episode of MindfulMinutes, we explore the wild world of cross-channel marketing and whether AI can truly make life easier for SMBs—or just add more chaos. With platforms like Instagram,…
S2E12 MarTech Overload: The Right AI Tools vs. The Hype with Tanay Sarpotdar
In this episode of MindfulMinutes, we cut through the MarTech chaos and get real about AI-driven marketing tools. With thousands of solutions flooding the market, SMBs often find themselves chasing…
S2E11 Dark Side of AI Marketing: Are SMBs Being Left Behind? with Sandali Tiwari and Tanay Sarpotdar
In this episode of MindfulMinutes, host Tanay Sarpotdar teams up with Sandali Tiwari, Lead Content Strategist, to uncover how AI favours big enterprises while smaller businesses struggle to keep up.…
S2E10 Human Bias in AI Marketing: Are We Programming Our Own Mistakes? - Tanay Sarpotdar
AI is revolutionizing marketing—but are we unknowingly teaching it our own biases? In this episode of MindfulMinutes, we dive into the hidden pitfalls of AI-driven marketing and how bias sneaks into…
S2E9 Digital First Branding: Thriving in India’s Tech Driven marketplace with Shantanu Parmar and Tanay Sarpotdar
In this episode of MindfulMinutes, host Tanay Sarpotdar is joined by branding expert Shantanu Parmar to explore Digital First Branding and its impact on India’s tech-driven marketplace. They discuss…
Frequently Asked Questions
Mindful Minutes has published 32 episodes since September 2023, covering topics in Business, Marketing.
Mindful Minutes is currently highly active with new episodes weekly. Average episode length is 19m.
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