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About This Podcast
Welcome to the ultimate podcast for mobile games - Join our host Jon Jordan and expert guests as they uncover the winning strategies and closely-guarded secrets behind game development, monetization and user acquisition.
Brought to you by Liftoff, the leading growth acceleration platform, this podcast offers expert analysis and insights to elevate your mobile games!
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Recent Episodes
S1E67 Episode 67: Relearning the Rules - Player Motivations and Understanding Audiences with Carlos Salvado
Join GameRefinery’s Brendan Fraher and industry veteran Carlos Salvado for another episode of the Mobile Games Playbook. With 15 years of experience across mobile, PC, and console, Carlos shares his…
S1E66 Episode 66: Mastering Mobile Growth Marketing - Testing, Pilot Testing, and Cross-Industry Skills with Saikala Sultanova
Join us for another episode of the Mobile Games Playbook as we dive into the world of mobile growth marketing and user acquisition. Guiding us through these crucial aspects of mobile games…
Episode 65: More Than Just a Name - Leveraging IP in Mobile Games with Rovio’s Kentaro Sugiura
In today's hyper-competitive app stores, intellectual property is the ultimate power-up for mobile games. Join us on this episode of the Mobile Games Playbook as we explore the strategic value of…
S1E64 Episode 64: Introducing AppRefinery - A New Playbook for Consumer Apps
This episode of the Mobile Games Playbook explores Liftoff’s new AppRefinery platform. Building on the success of GameRefinery, AppRefinery offers deep insights into the strategies driving engagement…
S1E63 Episode 63: Award-winning insights - Our 2025 Mobile AppDev Awards winners
This episode of the Mobile Games Playbook is all about celebrating and breaking down the 2025 Mobile AppDev Awards winners, brought to you by Liftoff. We've just launched a brand new listener survey,…
Episode 62: Profit from Play - The top monetization trends in the Mobile Games market
This episode of the Mobile Games Playbook explores current monetization trends in mobile gaming and touches on subjects such as hybrid monetization, header bidding, and the challenges of in-app…
S1E61 Episode 61: Looking Forward - What we expect to dominate mobile gaming in 2025
This episode of the Mobile Games Playbook peers into the crystal ball to forecast the mobile gaming landscape of 2025 with GameRefinery’s experts, Kalle Heikkinen, Senior Chief Market Analyst, and…
Episode 60: Mobile Gaming in 2024 - Exploring the top trends that dominated the year
This episode of the Mobile Games Playbook dives into the mobile landscape of 2024 with GameRefinery’s experts, Erno Kiiski, Chief Game Analyst, and Teemu Palomaki, Chief Game Analyst. They’ll explore…
S1E59 Episode 59: Going Global - How Chinese Gaming Apps can succeed on the global stage
Dominating the App Store charts, Chinese mobile games are captivating players worldwide. But what's their secret? This episode of the Mobile Games Playbook dives deep with Liftoff’s experts, Kalle…
Episode 58: User Acquisition Blueprint: Harnessing User-Generated Content for Effective UA
In this episode of the Mobile Games Playbook, we explore the power of UGC to effectively acquire users (UA).UGC is a goldmine for mobile game marketers, but how do you leverage it for maximum impact?…
S1E56 Episode 56: Beyond the Hype - Building a Winning UA Strategy for Your Mobile Game
Join us as we break down the best ways to build a winning User Acquisition (UA) strategy for your mobile game.This episode of the Mobile Games Playbook is about all things UA. In the crowded mobile…
S1E57 Episode 57: Mobile Gaming in 2024: A Mid-Year Deep Dive
Join us as we discuss the first half of 2024 and examine the trends dominating the mobile landscape so far.This episode of the Mobile Games Playbook is a mid-year deep dive. From Supercell’s comeback…
S1E55 Episode 55: From Niche to Global - Top Tips to Cracking the Lucrative Japanese Mobile Market
Join us as we explore the ever-evolving Japanese mobile market.In this episode, we set our sights on the lucrative world of Japanese mobile games. We’ll dive into player preferences, effective…
S1E54 Episode 54: Unlocking LiveOps Success - Lessons from Mobile GameDev Award Winners
Discover the strategies that drive award-winning LiveOps! In this episode, we analyze the Mobile GameDev Award winners, revealing their secrets to boosting engagement and revenue.Join host Jon Jordan…
S1E53 Episode 53: Predicting the biggest mobile game trends in 2024
Join us as we explore the latest trends, challenges, and innovations in mobile game design for 2024. In this episode, we’re looking at the most prominent trends to shape the mobile games landscape…
S1E52 Episode 52: Exploring the top five trends that dominated 2023
Join us as we explore the latest trends, challenges, and innovations in mobile game design.As 2023 comes to a close, we’ll uncover the latest trends dominating mobile games and driving changes within…
S1E51 Episode 51: How to navigate the evolving advertising and revenue landscape
Join us as we explore the latest trends, challenges, and innovations in mobile game design, advertising, and revenue generation. In this episode, we thoroughly examine the mobile gaming landscape,…
S1E50 Episode 50: The top three trends in the Chinese mobile game market in 2023
Welcome to the 50th episode of the Mobile Games Playbook podcast!We're thrilled to have reached this milestone; thank you to all the listeners who’ve been a part of this amazing journey. In this…
S1E49 Episode 49: Chocobo on-the-go - Exploring Final Fantasy on mobile
Join us as we explore the exciting world of Final Fantasy. In this episode, we'll uncover the legacy of this iconic franchise within the JRPG genre and its transformative impact on the world of…
S1E48 Episode 48: Pikachu, I snooze you! Mastering the dream world with Pokémon Sleep
Join us as we unravel the exciting details of the latest addition to the Pokémon universe: Pokémon Sleep. This innovative app has taken the concept of gamification to a whole new level by…
Frequently Asked Questions
Mobile Games Playbook has published 66 episodes since February 2020, covering topics in Technology.
Mobile Games Playbook is currently active with new episodes monthly. Average episode length is 35m.
