Modern Marketing Made Simple with Lori Ervin

S1E10 The Business Pivot That Changed Everything for Dr. Margot

In this episode of Modern Marketing Made Simple, I sit down with naturopathic doctor Dr. Margot Lattanzi to talk about what it really looks like to build a modern personal brand while running a…

S1E9 How Laura Cocuzzi Built a Business Around Alignment, Courage, and Change

Building a business doesn’t always start with a plan… sometimes it starts with a feeling that the life you’re living no longer fully fits who you are becoming.   In this episode of Modern Marketing…

S1E8 The Marketing Strategies Helping Smithery Style Stand Out

In this episode, I’m sitting down with Shannon, the owner of Smithery Style, to talk about what it really looks like to acquire a business, rebuild community trust, and innovate during challenging…

S1E7 Why Your Business Is Allowed to Evolve with Rebecca Ogilvie

In this episode, I am sitting down with Rebecca Ogilvie, the founder behind The Detour Co., to talk about what it really looks like to build a business that evolves alongside your life, your values,…

S1E6 She didn’t just build a brand, she is building a movement with Sandra Lisi

Some women build businesses …and some women build rooms that change other women’s businesses. And today we’re talking to someone who is doing both.   In this episode, I’m sitting down with Sandra…

S1E5 Faith, Gratitude, and Starting Before You Feel Ready with Celina Dixon

S1E4 From Corporate to Creative: Turning a Career Pivot into a Thriving Business

In this episode, I’m sitting down with Vinnie Rose, the founder of Vinnie Rose Designs, to talk about what it really looks like to build a business from scratch after leaving a 25-year corporate…

S1E3 The Power of Niche: How Rinkside Mom Built a Brand Hockey Moms Love

In this episode, I’m sitting down with Natalie, the founder of Rinkside Mom, to talk about what it really looks like to build a brand rooted in community, connection, and real life.   Natalie shares…

S1E2 Starting Small, Building Big with Jaime Hunter of the Common Moms

In this episode, I’m sitting down with Jaime, the founder of Common Moms, to talk about what it really looks like to build a community from the ground up while navigating real life, motherhood, and…

S1E1 How to Start a Product-Based Business with Fharas of A1 Rituals Candles & Co

In this episode, I’m sitting down with Fharas, the founder and maker behind A1 Rituals, to talk about what it really looks like to build a product-based business from the ground up while navigating…

S1E5 UGC with Tina Osburn

In this episode, I’m joined by UGC creator expert Tina Osburn. Over the past year and a half, Tina has been creating user-generated content for brands and getting paid to do it - and she’s now…

S1E2 What I Think About Email

Listen, I get it ...a lot of people think that email is dead.   What if I told you that (and this is especially true for a product based business) between 40 and 50% of your sales should be coming…

S1E3 Let's Have a Sales Conversation

This is our favourite kind of conversation, isn't it?   How to drive more sales inside your business. Sales strategies that you can try inside your business. How to get even more sales in your…

S1E4 Should you Automate a Welcome Message for New Followers?

Have you gotten used to the posts that tell you to comment a specific word, and they will automatically send you a message with something? Do you kinda even love the simplicity of it?   How about…

S1E1 Setting Yourself Up for Success

You guys, I am so happy to be back in this space with you! And I have big plans for this Podcast.   Not only are we going to shift the focus - to really diving into topics relevant for both social…