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About This Podcast
Behind every top creator, there’s a business.
This is Monetized — the podcast that uncovers how money really flows through the creative economy.
From bedroom pop stars to global streamers, from managers to operators — we reveal the untold stories behind the business of getting paid.
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Recent Episodes
EP 08 - Understanding GenZ Marketing with @vlakis_life
She moved to Vienna alone, not knowing anyone — and turned that loneliness into a community of 35K+ on Instagram and 39K+ on TikTok with 4.4M likes. In this episode, Vlada (@vlakis_life) — content…
EP 07 - The UX Rebel Fixing Accessibility in Tech
Fifteen percent of the world lives with a disability—but most products still ship with barriers built in. In this episode, accessibility specialist and UX researcher Laura Wissiak explains why “if…
EP 06 - The Man Behind Reinier Zonneveld
Reinier Zonneveld trained an AI on 80 days of his own music and then took it on stage for marathon live sets with robots, holograms and a Guinness World Record in the bag. In this conversation, we go…
EP 05 - From Hyper Hyper to AI Hits: Jens Thele on Building Scooter and Reinventing Dance Music
In this episode, we sit down with Jens Thele, the mastermind behind Kontor Records and the long-time partner of HP Baxxter (Scooter). Jens isn't just a label boss; he’s an architect of the electronic…
EP 04 - The End of Monthly Salaries? Future Researcher on Money, AI & Banking
What if monthly salaries are just as outdated as fax machines?We sit down with a trend researcher and futurologist Tristan Horx who advises banks, Fortune 500 companies, and governments across…
EP 03 - From Adult Content to Creator Economy: How Maloum Built the Anti-OnlyFans
When three WU Vienna students accidentally discovered demand for a niche creator marketplace, they built it strategically, not chasing hype. Today, Maloum processes millions in creator transactions…
Ep 02 - NFTs, Financial Literacy, and the future of Tokenization
In this episode, we sit down with Yat Siu, founder and CEO of Animoca Brands—a Web3 venture capital firm managing $1.8 billion in assets and supporting 600+ portfolio companies.Yat breaks down why…
Ep 01 - The YouTube Truth: Debunking the Instagram Monetization Myth
Join us for the first episode of Monetized with guest Sara Lombardo—a content creator with 300K+ followers and 100M+ YouTube views.Sara debunks the biggest lies about online monetization and reveals…
Frequently Asked Questions
Monetized has published 8 episodes since January 2026, covering topics in Business, Entrepreneurship.
Monetized is currently highly active with new episodes every 2 weeks. Average episode length is 46m.
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