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About This Podcast
NaiL It is for the franchise operator who built a system that's growing faster than the infrastructure underneath it. The one running 50, 100, 200 locations and watching revenue leak out through missed calls, inconsistent phone handling, and front desk teams that can't scale with the business.
Hosted by George Paladichuk, founder of NaiL — the AI call handling platform deployed across 100+ franchise locations — the show goes inside the operational challenges nobody talks about at franchise conferences. How to fix the gap between your top and bottom performing locations. Why your tech stack is damaging your brand. And what the brands pulling ahead right now figured out about A.I. that the rest of the industry is still sleeping on.
Each episode features real conversations with franchise brand presidents, VPs of operations, PE-backed operators, and the contractors scaling from $5M to $50M+ who are replacing legacy systems with AI that actually works at their complexity level.
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Recent Episodes
S1E17 Why Franchisees Don't Follow Your Systems (And How to Fix It) | Joel Worthington
Joel Worthington spent 16 years as a pastor before becoming president of Mr. Electric -- and it turns out those two jobs aren't that different. He walked into a brand with 40 franchisees arguing on…
S1E16 He Did $10M at 22, Sold the Company, and Came Back Smarter — Eric Smith of PAC Exteriors
Eric Smith built a roofing company from scratch at 22, scaled it to nearly $10M in a single year, sold it, and walked away from the industry entirely. Then life — and a partnership with the right guy…
S1E15 Why Angie's Leads Are a "Sucker's Bet" (and What 25-Year Roofing Marketer Carm Taglia Does Instead)
Carm Taglia spent 25 years marketing every kind of business before niching down to roofers - and he has zero patience for the way most contractors are still buying leads in 2026.In this episode he…
S1E14 How Joe Dominiak Thinks About Franchise Growth After 25 Years of Fixing Broken Brands
Joe Dominiak has spent 25 years fixing broken franchise systems across some of the biggest brands in the country. Now he's not fixing anything. He's scaling a machine. As VP of Franchise Operations…
S1E13 How Two Brothers Turned A Side Job Into a Multi-Million Dollar Company
George interviews brothers Roberto and Eric of ACE Construction, a Sugar Land, Texas roofing and construction company serving the greater Houston area. They share how they started as subcontractors…
S1E12 Becca Switzer on Mastering Roof Sales, Building Training, and Building Trust in 2026
In this exciting episode, George Paladichuk joined by Becca Switzer, owner of Roof Sales Mastery, one of the most well-renowned sales academies in roofing. Becca shares her journey from selling Cutco…
S1E11 Dashaun Bryant’s Secrets to Roofing Sales, Training Reps, and The New Era of Door-to-Door Marketing
In this episode, George Paladichuk is with Dashaun Bryant from Roof Hustlers, known for his high-energy personality and signature bow tie, Dashaun shares his journey of accidentally stumbling into…
S1E10 How Dan Antonelli Changes Lives Through Branding
In this episode, George Paladichuk sits down with Dan Antonelli, founder of KickCharge Creative, a leading branding agency specializing in home services. Dan shares his incredible journey from…
S1E9 How Zach Peyton Put $1 Billion Dollars of Fence In The Ground In 7 Years
In this episode, we sit down with Zach Peyton, the brand president of Superior Fence and Rail, to dive deep into the journey of transforming a local fencing business into a nationwide franchise…
S1E8 Mike Goldenstein Explains Roofing's Future in AI and Consumer Preference
In this episode, George Paladichuk is with Mike Goldstein, Chief Revenue Officer of Roofle and a veteran with over 30 years in the roofing industry. Mike discusses his diverse career ranging from…
S1E7 How Ethan Van De Hay Grew Infinity Exteriors to $65 Million
In this episode, George Paladichuk welcomes Ethan Van Deha, the Head of Marketing at Infinity Exteriors, one of the largest exterior remodeling businesses in Milwaukee. Introduced by mutual friend…
S1E6 Tim Brown on Mastering Marketing for Contractors, Building a $7M Company, and Embracing Local Dominance
In this episode, we welcome Tim Brown, the owner and operator of Hook Agency, to dive deep into the world of marketing for contractors and roofing companies. Tim shares his journey from being a web…
S1E5 Lane Houk on A.I for Home Services and Navigating Todays Market
In this episode, George Paladichuk interviews Lane Houk, a US Army veteran and renowned SEO expert, about his journey from military service to digital marketing. Lane dives deep into the rapidly…
S1E4 White-Glove Roofing in a Brown-Glove Industry w/ David Bitan
In this episode, George Paladichuk talks with David Bitan, founder and brand president of Bumble Roofing, to unpack how he went from commission home-services sales to building a tech-forward,…
S1E3 Randy Brothers on Overcoming Failure, Building a Roofing Empire, and Top 3 Scaling Tips
In this episode of the Nailed It show, host George Paladichuk sits down with Randy Brothers, the Founder and Owner of Elite Roofing and Solar and the coaching and consulting business The Roofing…
S1E2 Steve Adjemian on Dominating Your Market, Leading From The Front, and Scaling w/o Burning Your Team
In this episode, I sit down with Steve from Red Rock Roofing, one of the most respected roofing companies along Colorado’s Front Range. We dive into how he went from tax law to building an 8 figure…
S1E1 Dennis Yu on Why Agencies Are FAILING Roofers, The New Era of AI, and How To Win Locally
Join us for an engaging conversation with marketing expert Dennis Yu as he shares insights on his journey in the marketing industry, the importance of local service marketing, and how AI is…
Frequently Asked Questions
NaiL It has published 16 episodes since November 2025, covering topics in Business, Technology.
NaiL It is currently highly active with new episodes every 2 weeks. Average episode length is 53m.
