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About This Podcast
Join members of the NameStormers team as they explore the nuances of the creative nature of name generation, the mechanics behind trademark screening, and the importance of consumer research, with various guests featured along the way!
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Recent Episodes
S4E1 How to Avoid “Name Slop”: Why AI-Generated Names Fail & What to Do About It
"Name slop" warns that AI spits out polished but interchangeable names—repeating familiar patterns and suffixes—which hurts memorability, trust, and raises legal/rebrand risk. People buy meaning, not…
S3E27 Why Getting a Trademark Registration Is So Much Harder
In this episode of Naming in the AI Age, Ashley Elliott explains why trademarking a name has become increasingly challenging. Global trademark filings have nearly doubled over the past decade, from 6…
S3E26 DuPont & Polaroid Factors: Infringement and Likelihood of Confusion
Naming a brand requires both creative thinking and an understanding of how trademark examiners and courts evaluate potential conflicts, using frameworks like the USPTO’s DuPont factors and the…
S3E25 How to Avoid Getting Sued
In this episode of Naming in the AI Age, Mike Carr and Ashley Elliott discuss how to reduce legal risk in brand naming, using the Smucker’s vs. Trader Joe’s case as an example. They contrast…
S3E24 How to Read a USPTO Trademark Regestration
In this episode of Naming in the AI Age, Ashley Elliott explains how to read a USPTO trademark record using Nike as an example. She clarifies that multiple “Nike” entries represent different filings…
S3E23 How To Use Your Trademark Correctly
Using your trademark properly is just as important as registering it. Misuse can weaken protection and even make a mark generic. Trademarks should act as adjectives, not nouns or verbs—say “Nike…
S3E22 Trademark Law and Naming Strategy: Why Distinctive Names Matter
The spectrum of distinctiveness explains why some brand names are stronger than others in trademark protection and branding. Generic terms like “milk” or “bread” can never be protected, while…
S3E21 Trademark: What’s the difference between a Knockout Search and a Clearance Search?
When naming a business, product, or service, start with a knockout search—a quick, early check to rule out obvious conflicts and overused patterns while shaping creative direction. Once you’ve…
S3E20 Trademark and Copyright Symbols When to use TM, Ⓡ , and ©
This episode explains the difference between trademarks and copyright. The TM symbol signals a claim on a name or logo but offers no legal protection, while the Ⓡ symbol is for USPTO-registered…
S3E19 Understanding Trademark Classes
In this episode of Naming in the AI Age, Ashley Elliott explains trademark classes and why they matter. Trademarks are divided into 45 classes of goods and services, meaning the same name can exist…
S3E18 Is a USPTO Search Good Enough?
A USPTO search is a good first step, but it doesn’t guarantee brand protection. The federal database only covers federally filed trademarks, leaving out state registers, the Trademark Official…
S3E17 USPTO Trademark Search Pros, Cons, and Watch-outs
Before picking a business or brand name, check the USPTO’s TESS database to see if it's already federally trademarked. The basic search finds exact matches, while the expert search digs deeper for…
S3E16 Non-Alcoholic Beverage Names That Actually Work!
In this episode of Naming in the AI Age, Ashley Elliott unpacks how non-alcoholic beverage brands use naming to stand out in a vibe-driven market. She outlines four naming strategies: descriptive…
S3E15 Naming: When You Need a Detailed Creative Brief
In this episode, Mike Carr highlights the importance of a detailed creative brief for high-stakes naming projects, especially for global or brand-focused clients. Unlike simpler briefs, a…
S3E14 Creative Briefs & Their Role in Name Development
In this episode of Naming in an AI Age, Mike Carr explores the role of the creative brief in naming. While briefs can seem unnecessary—especially for niche or local businesses—Mike emphasizes their…
S3E13 AI Naming: The Right Way to Use AI for Brand and Product Names
In this episode of Naming in the AI Age, Mike Carr explains how AI can enhance naming when used strategically. He warns against basic prompts and generic testing, noting that AI needs brand-specific…
S3E12 The Naming Experts: Over 30 Years of Brand-Building Success
On this throwback episode, NameStormers co-founder Mike Carr revisits a 1990s CNN spot to show that naming basics haven’t changed: set clear, business-specific goals; back choices with research and…
S3E11 Branding & Naming Guidelines: 10 Common Mistakes & How to Fix Them
In this episode, Mike Carr highlights the top ten mistakes companies make with branding and naming guidelines. He explains how long, rigid documents often go unused and how internal focus can…
S3E10 40 Years of Naming: What I Learned Building a Creative Naming Agency
In this episode of Naming in the AI Age, NameStormers CEO & Cofounder Mike Carr explains that while AI can enhance naming tasks, it can't replace the strategic thinking and creativity needed to…
S3E9 Naming Hacks for Success in the AI Age
In this episode of Naming in an AI Age, Mike Carr shares 10 essential naming hacks to improve the success of any naming project. He emphasizes starting with the right mindset by asking who the name…
Frequently Asked Questions
Naming in an AI Age has published 92 episodes since July 2023, covering topics in Business, Marketing.
Naming in an AI Age is currently sporadic with new episodes weekly. Average episode length is 11m.
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