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About This Podcast
Expert Marketing Advice to Help you Grow Your Business, Reach More People & Change More Lives.
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Recent Episodes
What Retailers Need to Know About Probiotics with Nikita Austen
Most people buy probiotics like they buy shampoo: grab the brand they recognize and hope for the best. But probiotics are living microorganisms, and the difference between “works” and “waste of…
S3E7 Compliance For Natural Products Marketing with Asa Waldstein
If you sell supplements or natural products and you market online, you can’t assume you’re “too small” for regulators to notice. We sit down with compliance expert Asa Waldstein to map the real…
S3E6 How Independent Retailers Win With Testing & Trust with Deleo de Leonardis
What if the label isn’t telling the whole truth—and your reputation is on the line? In this episode, we sit down with Deleo de Leonardis, Co-founder and CEO of Purity-IQ, to unpack the hard realities…
S3E5 The Next Generation of Natural Retail with Brian Mosser
What happens when mentorship, grit, and a love for community collide? Brian joins us to share how a summer job at a natural products store became a 20‑year journey to ownership—and how that path is…
S3E4 Partnerships That Drive Traffic and Sales
Growth doesn’t always come from bigger budgets; it often comes from better neighbors. We share a step-by-step case study of how a local retailer climbed from a 12% year-over-year decline to a 12%…
S3E3 Choose Trust Over Trends: Building Natural Retail That Lasts with Liza Docken
Aromatherapy can be more than a pretty scent—it can be a reliable wellness tool and a powerful retail differentiator. We sat down with Pranarōm’s national educator, Liza Dawkins, to unpack how…
S3E2 How Retailers Can Use Programmatic Ads with Dan Kraus
Search is slipping, social buries links, and great employees aren’t browsing job boards. That’s the new reality for natural products retailers, and it’s exactly why we’re leaning into programmatic…
S3E1 How Independent Health Stores Win With Education, Quality, And Community with Brian Hall
Mass channels can cut price, but they can’t replace trust. We sat down with a veteran of 36 years in natural products to unpack how independent retailers win by returning to the industry’s roots:…
S2E17 Private Label Strategy Creates Customer Loyalty
The retail landscape for natural products has changed dramatically, especially since the pandemic pushed more consumers toward Amazon and online shopping. How can independent health food stores not…
S2E16 Kids' Supplements That Actually Taste Good: The True Grace Story
A personal tragedy transformed Kristina Hall's life when her father was diagnosed with stage four prostate cancer during her senior year of college. This devastating news sparked a journey into the…
S2E15 Cash Flow Mastery: The Profit First Method
Imagine running your natural products business without the constant financial anxiety that plagues so many entrepreneurs. What if cash flow wasn't a mystery, and paying yourself was non-negotiable…
S2E14 Embracing Imperfection for Business Growth
Are you tired of letting perfectionism hold you back from achieving your business goals? This episode dives deep into the idea that striving for perfection can often lead to stagnation rather than…
S2E13 2025 Natural Product Marketing Retail Trends with Tina and Amanda
Looking to revolutionize your retail strategy and create an unforgettable shopping experience? Discover the secrets of sensory marketing as Tina and Amanda explore how scents and music can transform…
S2E12 Mike Michalowicz on Building Engaged Work Environments
Discover how to transform your workplace into a sanctuary of safety, engagement, and productivity with insights from our special guest, renowned business writer and speaker Mike Michalowicz. Mike,…
S2E11 Clinical Research of Natural Products with Sarah Burden
Join us for an enlightening conversation with Sarah Burden, a fervent advocate for natural supplements. Discover how a single pivotal encounter reshaped her views on health and beauty, fueling her…
S2 Growing a Wellness Center with Ed Jones from Nutrition World
Ever wondered how intuition can play a role in product selection for health stores? Join us in an enlightening discussion with Ed Jones from Nutrition World in Chattanooga, as he unravels his…
Mastering Pricing and Promotions with Chase Ballard and Micah Corrigan
Unlock the secrets to mastering pricing strategies in the natural products industry with insights from our expert guests, Chase Ballard and Micah Corrigan. Discover how adopting MAP pricing as a…
Unveiling Supplement Regulations: Asa's Insights on Compliance and Ethical Marketing
Unlock the secrets of dietary supplement regulations with our esteemed guest, Asa, a seasoned regulatory consultant with a background in clinical herbalism. Discover the intricacies of FDA oversight…
S2E7 Harnessing Power as an Independent Natural Retailer
Discover the secrets to thriving in the natural products industry with our special guests, Micah Corrigan and Chase Ballard. Dive into Micah's unique journey that began in the health food retail…
S2E6 Roots and Relationships: Renee Southard on Thriving in Natural Retail
Renee Southard's journey from battling personal health challenges to becoming a successful entrepreneur and advocate in the natural products industry is nothing short of inspiring. Her story, rooted…
Frequently Asked Questions
Natural Products Marketer Podcast has published 48 episodes since October 2023, covering topics in Business, Marketing.
Natural Products Marketer Podcast is currently highly active with new episodes every 2 weeks. Average episode length is 44m.
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