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About This Podcast
Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess that neither party spends a lot of time trying to understand the business of influencer marketing. That's where this series comes in.
Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, content creator, brand ambassador, or marketing professional on the brand side.
Check us out at fohr.co.
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Recent Episodes
VMAs, Kamala, Love Island Marketing, & The State of Creativity w/ Nicky Reardon
In today's episode of Negronis With Nord, James has a conversation with Nicky Reardon, the host of Nicky At Night. Fresh off the VMAs, Nicky gives us insight of the his best performances, the state…
Taylor Swift's Engagement and Capitalizing On Life's Opportunities
In today's episode of Negronis With Nord, James talks about the meteoritic Instagram post sharing Taylor Swift and Travis Kelce's engagement. Does it have the juice to take the top spot? James…
S2E111 Copying What Works, Creator Red Flags, & Episodic Branded Content
In todays episode of Negroni's With Nord, James digs into California Governor Gavin Newsom's new social media strategy, why it works, and how to use/copy other people's voice as a guide to finding…
S2E110 Instagram Innovations and Labubus
In todays episode of Negroni's With Nord, James goes over the big week of new innovations from Instagram and ranks them all. What do "Reposts" allow influencers and brands to offer each other? Is the…
S2E109 Creators vs. AI, Dead Internet, & The Future Of Film
In todays episode of Negroni's With Nord, James invites his ChatGPT onto the show to ask them questions about creators using AI.Later, James discusses the "Dead Internet Theory", and how it relates…
Sydney Sweeny's Jeans, How To Avoid Being Taken For Granted, & Performance
In todays episode of Negroni's With Nord, James wants to know your take on the Sydney Sweeney American Eagle commercial that's created a stir. Was this bad marketing? Good marketing? Was it…
S2E107 Influencer-Owned Brands, Gen Z’s Impending Spending Power, and Cannes Hacks
In todays episode of Negroni's With Nord, James is back from France. We talk about influencer brands finding their markets and investors, Gen Z's growing spotlight on the importance of influencers as…
S2E106 Influencer Marketing Strategies (with Grace Murray Vazquez)
In todays episode of Negroni's With Nord, we're joined by EVP of Strategy Grace Murray Vazquez to talk about the forefront of influencer marketing strategies across the internet and beyond.Grace…
S2E105 How Small Creators Can Use Fohr To Make Money
In todays episode of Negroni's With Nord, James breaks down bad TikTok career advice, Drake's abs, how to seed interests from brands and how small creators can use Fohr's technology to "niche down",…
S2E104 Cannes Lions Recap
🚨 Request a free copy of Volume 3 of The Fohr Almanac of Influence: bit.ly/fohralmanacv3James and team are back from Cannes, France as part of their trip to the "Cannes Lions International Festival…
Influencer Marketing Q&A Mailbag! (with Sophie Wood)
James is out of the country! So fan favorite Sophie Wood hosts this week's "Negronis With Nord" (aka Ghia With The Girlies when she's in charge). Sophie asked her audience on Instagram (@goodwoodx) :…
Did We Get Our 2025 Predictions Right? Mid-Year Check-in
Welcome back to Negronis with Nord. Today, James looks back on the 2025 predictions he made back in Episode 95, and sees what he’s gotten wrong or right. 0:00 - Intro: James reunites with Tim and…
The 8 Mile Method
Welcome back to Negronis with Nord. Today, James answers viewer questions about why he doesn’t think of YouTube as a social platform, and how being in a viewership rut affects your brand partnerships…
Why Your Views Are Down — and What You Can Actually Do About It
Happy 100th episode of Negronis with Nord! Today, James answers a viewer question from @Swizzying: “Lately, there's been a lot of talk about changes to the instagram algorithm and how views are…
The Art (and Data) of Choosing the Right Influencers
Welcome to Negronis with Nord. Today, James answers a listener question of “How does Fohr pick creators for a campaign?”, talks about best practices for shooting your shot to work with a brand, and…
The Key to Effectively Reaching Your Target Consumer? Influence Mapping
Welcome to Negronis with Nord. Today, Fohr’s Director of Strategy Sophie Wood is filling for James as he’s in Tampa for the DICK’S Varsity Team Orientation. Sophie answers two FAQs she’s been hearing…
Summiting Cringe Mountain, H&M AI Models, and Influencers in Media
Welcome to Negronis with Nord. Today, James talks about the benefits of setting up accountability structures after coming off of a quarterly board meeting, H&M’s use of AI to create digital…
Dating Advice for Pitching to Brands, New 'Sinners' Movie, and Botox
Welcome to Negronis with Nord. Today, James is answering a viewer question about pitching yourself to brands, advocating for Botox, and geeking out over Ryan Coogler's new movie, 'Sinners'Follow Fohr…
What Do Tariffs Mean for Influencers?
Welcome to Negronis with Nord. Today, James is breaking down how the new administration’s tariffs will affect influencers and creators.Follow Fohr on instagram:…
2025 Influencer Marketing Predictions
Welcome to Negronis with Nord. We’re closing out the year with a Fohr classic: Industry Predictions! James has taken a long, hard look into his (proverbial) crystal ball, and from it has pulled the…
Frequently Asked Questions
Negronis with Nord has published 325 episodes since February 2017, covering topics in Business, Marketing.
Negronis with Nord is currently dormant with new episodes weekly. Average episode length is 17m.
Sign up on Grep.FM to access contact details for Negronis with Nord, including email and social media links.
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