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Recent Episodes
PostPilot Fall Editions 2025
In this special Nerd Marketing episode, Drew Sanocki and Michael Epstein break down everything new in PostPilot's Fall Editions, the biggest feature drop yet. Featuring AI Benchmarks, Halo (Amazon…
Direct Mail Goes Multichannel
In this episode, Drew Sanocki and Michael Epstein explain how brands can finally measure direct mail's full impact—not just on Shopify, but on Amazon too. They share how PostPilot Halo brings true…
The Cost Per Impression Era Is Over featuring Prof. Jonathan Zhang
Harvard-published marketing professor Jonathan Zhang joins Drew and Mike to unpack research showing how direct mail drives lower CAC and higher lifetime value than digital channels. They dig into the…
How Chubbies Avoided Bankruptcy and Built a Nine-Figure Brand with Preston Rutherford
Preston Rutherford, Cofounder of Chubbies, joins Drew and Michael to share how the brand went from the brink of bankruptcy to a nine-figure exit. They dive into the dangers of ROAS obsession, the…
NM Live: Back to School Campaigns and How to Leverage Them for Black Friday
Think Black Friday prep starts in the fall? Think again. In this episode, Drew and Michael explain why Back to School is the ultimate test window for Q4 success. They break down four actionable…
NM Live: Leadership Lessons from the Navy and What We've Learned Along the Way
Recorded on Memorial Day, Drew opens up about the top lessons he learned as a Navy intelligence officer - lessons that shape how he leads today. He and Michael also reflect on personal regrets, from…
NM Live: Turn Retention into Your Most Profitable Channel with Zak Cassady-Dorion, CEO of ECD Digital Strategy
After auditing hundreds of Shopify brands, Zak Cassady-Dorion has a clear message: You're missing easy revenue. He joins Drew to reveal his retention-first approach, killer Klaviyo playbook, and why…
NM Live: Touchland's Big Exit, Meta's Future, and What Brands Can Learn from Aviator Nation
This week, Drew and Michael unpack the latest tariff relief and what it means for DTC operators, break down Zuck's vision for Meta as a fully automated ad platform, and explore the tension between…
NM Live: How We Run a Remote Company Without Losing Alignment
What really changes when your DTC brand scales from 10 to 120 people - remotely? Drew and Michael break down the systems, rituals, and mindset shifts that helped PostPilot grow fast without losing…
NM Live: Navigating Uncertainty — What Tariffs & Consumer Trends Mean for DTC
Drew and Michael are joined by PostPilot's Head of Finance, Daan Harmsen, to unpack what the latest eCommerce data reveals about consumer behavior and shifting market sentiment. They dive into…
NM Live: Balancing Brand and Performance Marketing With John Hutchison, CEO of Bonobos
Performance marketing gets all the spend—but is it driving real growth? Bonobos CEO John Hutchison talks with Drew & Mike about how rebalancing the mix toward brand led to stronger revenue,…
Tariff Insanity: How DTC Brands Can Make It Through
Drew and Mike react in real time to the Tariffs on China and break down how a number of tips from their DTC turnaround days apply more than ever. Get 30 turnaround tips in one place at…
NM Live: Shoptalk Recap (Suite Party, AI, Unified Commerce) + Unloading Pura Vida
Mike gives a full rundown of Shoptalk, from the Vegas suite party to the AI trends in DTC. Plus, the Nerds talk about Vera Bradley unloading Pura Vida for... only $1 million?
NM Live: Maximizing Your Shopify Store's Valuation with Drew Fallon, CEO of Iris
What's driving eCommerce valuations today? Drew Fallon, CEO of Iris Finance, reveals the latest trends in M&A, what makes a Shopify store attractive to buyers, and the financial strategies that…
NM Live: Series A Success, Cozy Earth's Direct Mail Wins & Email + Direct Mail Synergy
Drew Sanocki and Michael Epstein break down PostPilot's Series A journey - why they chose growth equity over VC, the challenges of raising capital, and how it impacted their business strategy. They…
NM Live: Shopify's Enterprise Gap, Loyalty Myths & Smarter eCommerce Playbooks
Shopify has made a huge push into the enterprise market, but why are so many big brands still hesitant to make the switch? Drew and Michael break down key insights from eTail, explore why legacy…
NM Live: Klaviyo's Big CRM Launch & Why Direct Mail is a Retail Growth Hack
Klaviyo just launched its first-ever CRM built for B2C brands, and Drew was on the ground at the event. He and Michael break down what this means for eCommerce, Klaviyo's competitive landscape, and…
NM LIVE: DTC Super Bowl, CFO-CMO Synergy & Scaling Apparel Brands
Super Bowl ads are the biggest marketing stage of the year - but are they actually driving new customer acquisition? Drew and Mike break down why most ads focused on brand retention over acquisition…
NM Live: Surviving Tariffs, Meta Madness & Hexclad's Super Bowl Play
The DTC landscape is shifting fast: tariffs are disrupting supply chains, Meta's ad platform is more unpredictable than ever, and DTC brands are feeling the pressure. Drew and Michael break down the…
NM Live: The CMO Playbook – Smarter Customer Acquisition, First-Party Data, Marketing Efficiency
Drew and Michael break down why over-relying on one channel is risky, why ROAS is flawed, and how cutting costs can backfire. Plus, insights on driving high AOV in acquisition, beauty brand…
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Nerd Marketing has published 84 episodes since April 2016, covering topics in Business, Marketing.
Nerd Marketing is currently dormant with new episodes every 2 weeks. Average episode length is 24m.
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