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About This Podcast
Welcome to NILfluencer—the ultimate podcast for student-athletes building their personal brands with purpose, not just profit.
Hosted by Rachel Mueller (@TheGirlIQ) and rotating guests including D1 athletes, entrepreneurs, coaches, and industry leaders, NILfluencer dives deep into the real stories behind Name, Image, and Likeness. From building your social presence before college to navigating mental health, sponsorships, burnout, and balancing life beyond the field—this is the playbook Gen Z athletes didn’t get in school.
No fluff. No filters. Just raw, inspiring conversations about what it really takes to go from player to powerhouse.
What you’ll learn:
– NIL brand strategy
– Social media growth tips
– Athlete mental health & identity
– Sponsorship dos & don’ts
– Real talk on staying authentic under pressure
– How to build a brand that lasts beyond college
Who it’s for:
– High school athletes exploring NIL opportunities
– D1 competitors navigating sponsorships and social presence
– Student-athletes balancing mental health and brand identity
– Anyone ready to build a lasting, authentic personal brand
Weekly episodes with athletes, influencers, and experts who’ve done it—and are ready to help you do it, too.
Follow us: @Pacific.Lens.Studios
Contact: [email protected]
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Recent Episodes
S1E6 More Than a Jersey | Dr. Jake Rostas on NIL, Mental Grit & Authentic Branding | NILfluencer
“You don’t need to fake it—because faking it is what burns people out.”Former D1 linebacker, veterinarian, and ultramarathoner Dr. Jake Rostas joins NILfluencer to talk about purpose-driven branding,…
S1E5 Posting Through Practice | Gigi Rimlinger on NIL, Growth & Going D1 | NILfluencer
“You live on a floating rock—what’s the worst that could happen?”In her very first podcast, rising D1 water polo athlete and content creator Gigi Rimlinger joins Rachel Mueller (The Girl IQ) to talk…
S1E4 Keep Grinding | DIY Content, Creator Burnout & Posting Without Virality | NILfluencer
"Every platform has a different audience. Why post once when you can post everywhere?"Welcome back to NILfluencer! Dr. G is joined again by Rachel Mueller (@TheGirlIQ) and co-host Omar Brown, former…
S1E3 Not Every Post Will Hit | DIY Content, Viral Flops & Creator Burnout | NILfluencer
What happens after you go viral—and what if you never do?In this episode, Rachel Mueller aka The Girl IQ joins Dr. G to talk about the mental side of content creation, how DIY helped her build an…
S1E2 From Santa Ana to Social Star | Rachel Mueller’s NIL Journey & Brand Building Tips | NILfluencer
“Your username is your elevator pitch. If I can’t remember it in 3 seconds, I’m not typing it.”How do you grow a brand from scratch—without selling your soul? What does it take to stand out online in…
S1E1 Start Your Brand Now | Recruiting, NIL Readiness & Social Media Strategy | NILfluencer
What does it take to build a brand before the offers come in? Are student-athletes truly ready for NIL money?Join host Dr. G, co-hosts Rachel Mueller (The Girl IQ) and Coach Omar Brown (former…
Frequently Asked Questions
NILfluencer has published 6 episodes since September 2025, covering topics in Business, Entrepreneurship.
NILfluencer is currently dormant with new episodes hourly. Average episode length is 48m.
Sign up on Grep.FM to access contact details for NILfluencer, including email and social media links.
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