Nir And Far: Business, Behaviour and the Brain
Nir Eyal
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341 episodes for longitudinal research
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Finding Your Footing When The Ground Shifts Beneath You
Imagine this: You walk into work on a normal Tuesday, coffee in hand, only to be called into an emergency all-hands meeting. Your division is being dissolved.Or perhaps your phone alerts you to…
Unlock Your Potential with the Power of Belief
Your beliefs are tools, not truths.In 2006, U.S. Team freestyle skier Michelle Roark zoomed down the slope at her first Olympics, conquering hilly terrain that not even a 4×4 could handle. At 31, she…
The Pain Paradox: How Fear of Pain Creates More Pain
In the opening shot of the music video for “Throw Some Ass,” the camera scans a clinical white sign: “Sofi Tukker Center for Asses That Don’t Move Good.” Inside the mock hospital, a heart monitor…
Let's Not Decide Who Kids Are Before They Do
The true joy of parenthood lies in watching our children unfold into their authentic selves. Week by week, month by month, year by year, they evolve into increasingly complex human beings with their…
How to Find Fulfillment When Your Job Doesn’t Provide It
I can’t tell you how many conversations I’ve had with friends and readers who feel stuck in jobs that don’t fulfill them. They’re not necessarily in toxic work environments or dealing with poor…
Why Seeking Approval is Killing Your Potential
That flutter of excitement when someone likes your post. The warm glow after your boss praises your presentation. The slight panic when your work receives criticism instead of praise. Sound…
How Successful People Timebox
Timeboxing is the most powerful time-management technique. However, there is no one way to timebox. Some people keep the same schedule every week and review it on Sundays. Others change their…
Stop Gaslighting Yourself: Why Your Memory Isn’t as Reliable as You Think
Have you ever cringed while showering, suddenly remembering something embarrassing you said years ago? That memory still feels so fresh, so real—but what if I told you it might be entirely…
How to Protect Your Focus Without Burning Bridges
This guest post is by Jenny Wood, a former Google executive who led one of the company’s biggest career programs, helping thousands take charge of their professional growth. Her new book, Wild…
The Real Culprit Behind Plummeting Children’s Mental Health
Kids are suffering. In the United States, 13 percent of three- to 17-year-olds had a mental or behavioral health diagnosis. That number climbs to 20.3 percent among teens aged 12 to 17 (as of 2023).…
The 4 Secrets to Storytelling for Business
Nir’s Note: This guest post is by Will Storr, an acclaimed author and journalist known for his deep exploration into human behavior, storytelling, and psychology. His newest book, “A Story is a Deal:…
The Hidden Power of Social Comparison
I’ll never forget the day I learned about Facebook’s $19 billion WhatsApp acquisition. Instead of celebrating my own recent success as an author, I found myself spiraling into a pit of self-doubt.…
Is Psychiatry Keeping Us Sick?
The iatrogenic effects of psychiatry.Something is deeply wrong with the mental health system. Instead of leading to recovery, it often perpetuates cycles of dependency on therapy, medication, and…
These Tiny Experiments Will Change The Way You Grow
Anne-Laure Le Cunff is a neuroscientist, entrepreneur, and founder of Ness Labs. Her research at King’s College London explores the psychology and neuroscience of lifelong learning, curiosity, and…
Why You’re Always Busy but Never Productive (and How to Fix It)
Nir’s Note: This guest post is by Sahil Bloom, an entrepreneur, investor, and writer known for his engaging content on personal development, finance, and wealth-building. He is the creator of “The…
The Surprisingly Strong Case for Luck in Sales - Nir And Far
My wife and I started our first business together in 2003. We sold solar panels in Long Island, New York, which meant making thousands of in-home sales calls.Before we entered a potential customer’s…
Getting Great Sleep is Much Easier Than You Think - Nir And Far
A few years ago, I started waking up at three o’clock every morning. Over the years, I’d read many articles about the importance of rest, so I knew the research was unequivocal: Quality…
How to Be Lucky in Business and Life: 4 Science-Backed Principles - Nir And Far
Something as vague and indiscernible as “luck” has no place in the business world, right? Yet studies show luck can make all the difference between business success and failure. So, can you learn how…
How to Stop Overthinking - Nir And Far
We all dwell on unresolved personal conflicts from time to time. Who hasn’t ruminated on a hurtful comment or unintentional harm we might have caused someone? Feeling bad about something you did, or…
How to Handle a Distracting Boss - Nir And Far
ee if you can relate to Sarah. She’s a software engineer who loves her job—except for her manager, Tom. To Tom, everything is a crisis worthy of interrupting Sara, even when she’s deeply focused on…
