North Star Leaders
Lindsay Pedersen
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Recent Episodes
Healthy Tension with Michael Atalla
What actually separates marketing that moves markets from marketing that just explains things? And in a world where AI is rewriting the rules in real time, what does leadership even look like when…
AI ≠ Strategy with Jeremy Korst
AI is everywhere. Is your business actually using it with purpose, or just chasing the hype? In this episode, Lindsay sits down with Jeremy Korst, many time CMO and executive, to unpack the real…
Marketing Truths with Jason Ing
And are B2B and B2C really as different as we like to pretend they are? AI is moving at breakneck speed, but what actually stays the same when everything around marketing is changing? In this…
Solve & Scale with Marcio Arnecke
Some leaders thrive on stability. Others thrive on chaos. So what does it actually take to lead marketing inside a company that’s scaling fast, solving new problems daily, and trying to democratize…
No Crickets with Udi Ledergor
Is playing it safe actually the fastest way to become invisible? In this episode, Lindsay sits down with Udi Ledergor to unpack why most marketing fails to get attention and what it really takes to…
Rules Broken with Amanda Kahlow
Some leaders chase certainty. Others chase challenge, purpose, and the uncomfortable edge where real growth happens. In this episode of North Star Leaders, Lindsay sits down with Amanda Kahlow, CEO…
Fearless Biology with Ridhi Tariyal
How does a founder stay deeply hands-on without slipping into micromanagement? And what really happens when you build a company around something the world has been taught not to talk about? In this…
Why Matters with Terry Myerson
What happens when a tech leader decides to take on one of the hardest problems in healthcare - building a system that can actually save lives with data? How do you unite dozens of massive health…
Prioritize Boldly with Andrew Grauer
How do you decide what to build when every day brings a hundred new possibilities? And how do you keep your focus without losing the spark of creativity? In this episode of North Star Leaders,…
Team Energy with Amanda DePalma
Plenty of leaders talk about collaboration. Far fewer can actually make it happen—especially when the stakes are high, and the timelines are brutal. So what’s the real difference between the…
Local Value with Todd Dunlap
Every box on your doorstep, every item you’re ready to toss - could those be hidden opportunities to build community? Todd Dunlap, CEO and board chair of OfferUp, thinks so. In this episode, he joins…
Energized Leadership with Dan Lorenc
Selling doesn’t have to feel slimy. Open source doesn’t have to feel risky. And leadership doesn’t have to drain you. Dan Lorenc, CEO and founder of ChainGuard, has built a company - and a culture -…
Market First with Latane Conant
You can’t “ing” your way to winning. At least, that’s how Latane Conant, CRO of 6Sense, sees it. For her, leadership isn’t about cranking out activities - it’s about shaping markets, chasing causes…
Builder’s Mindset with Gregg Johnson
What does it really take to keep growing as a leader when the playbook keeps changing? How do you hold onto curiosity and authenticity while also steering a company through massive shifts like AI? In…
Figuring It Out with Deborah Kilpatrick
Are the hardest problems the ones most worth solving? Is leadership about being the smartest person in the room, or about creating space where everyone can bring their best? In this episode of North…
Principle Playbook with Robert Wahbe
Can company culture be engineered as intentionally as a product roadmap - and should it be? In this episode, Lindsay sits down with Robert Wahbe, CEO of Highspot, to explore how purposeful…
Aligned Incentives with Kakul Srivastava
What does it really mean to build a business where purpose and profit don’t just coexist—but actively fuel each other? Can you scale without selling out, especially in a creative industry being…
Scaling Smart with Joe Davy
Is being the smartest person in the room holding you — and your business — back? What if the biggest leadership flex isn’t personal brilliance, but building a team that outshines you? In this episode…
Enduring Vision with Jennifer Heil
What if Olympic-level care wasn’t just for athletes—but for every woman navigating midlife health? In this energizing episode, Lindsay speaks with Olympic gold medalist turned tech…
Category Creation with Doug Winter
What if sticking to your guns—not chasing the buzz—was the boldest, and most successful, strategy of all? In this episode of North Star Leaders, Lindsay talks with Doug Winter, CEO and co-founder of…
Frequently Asked Questions
North Star Leaders has published 64 episodes since September 2023, covering topics in Business, Entrepreneurship.
North Star Leaders is currently highly active with new episodes weekly. Average episode length is 29m.
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