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About This Podcast
The longest-running book marketing podcast in the world. This is the show for writers who want to build their platform, sell more books, and change the world with writing worth talking about. Whether you self publish or are with a traditional house, this podcast will make book promotion fun and easy. Thomas Umstattd Jr. interviews publishers, indie authors, and bestselling traditional authors about how to get published and sell more books.
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Recent Episodes
How to Revive a Dead Book With a Promo Stack
Are your book sales stuck? Maybe sales have slowed. Maybe your launch never took off. Or maybe you're spending money on ads without seeing results.This week on Novel Marketing, Amazon ad specialist…
Why I'm Giving Away a $249 Course This Month
Instead of a guest interview or a marketing deep-dive, in this week’s episode I'm inviting you to something I've spent years building for authors who want to be taken seriously.You’ll discover:How…
Announcing the 2027 Novel Marketing Conference
A writers conference with no pitch appointments, no breakout tracks, and no recordings? What’s left? A conference that sold out last year! The Novel Marketing Conference is different, and every…
The Four Loves That Drive Book Sales
Have you ever finished a book you loved, handed it to a friend, and heard back, "It was fine"?That disconnect has nothing to do with the quality of the writing. It has everything to do with a…
Rules for Book Advertising with David Gaughran
The difference between making thousands of dollars on your next book and losing money can come down to a few cents per click.If your ads generate even a few pennies of net profit, you can run them…
My Worst Takes & Mistakes Over 500 Episodes
We’ve arrived! It’s the 500th episode of Novel Marketing.To celebrate, I’m giving away the MacBook Neo I reviewed a few episodes ago, but I’m also revealing my worst takes and biggest mistakes over…
Stop Guessing: How to Know If Your Book Marketing Is Working
Most authors can tell you their royalties but not their net profit per book. They spend money on ads, see sales come in, and assume things are fine. But are they? Sales and profit are not the same…
The Cultural Zeitgeist Shift That's Making Indie Authors Rich
There’s a culture shift underway that most authors aren’t seeing. Even traditional publishers can’t figure out why their titles are resonating. If your book isn’t selling, it could be a cover or…
Apple's Cheapest Laptop Ever: Should Authors Buy It?
I bought and tested Apple's cheapest laptop so you don't have to.I stress-tested the MacBook Neo with a 250,000-word document, ran every major writing app, and pushed the machine to its limits.…
Your Friends Lied About Your Book Cover
Your author friends are lying to you about your book cover.Well, not on purpose. They can’t help it.When authors are trying to pick a book cover, they often ask their friends which cover they like…
Reader Magnets Are Dead? Why Most Reader Magnets Fail
Many authors say reader magnets don’t work anymore. But when done right, a good reader magnet can grow your email list from zero to thousands of subscribers before your first book even launches.In…
Your Author Toolbox: Part 2
Do you ever wish you had a team of writing, publishing, or marketing professionals to consult? Do you wish you had an assistant to help with the business and marketing side of writing?What if you…
How to Become a Professional Writer With Joanna Penn
Is your writing a hobby or a profession? The answer to that question changes everything.Many authors claim to be professionals but act like hobbyists. They write what they want instead of what…
Why Your Book Isn’t Selling: Metadata
If your book isn’t selling, it may not be your writing.It may be your metadata.In this week’s episode of the Novel Marketing Podcast, you’ll hear from Dave Chesson, creator of Publisher Rocket, and…
How to Format a Book with Vellum
Many authors assume book formatting is complicated, expensive, or something only professionals can handle.In this week’s episode, I talk with Bryan Canter about why that assumption is outdated, and…
How Authors Can Stay out of Tax Jail
American Taxes, pay too little and you go to jail. Pay too much and you lose the money you need to reach more readers with advertising and promotion. If your records feel like a mess of Amazon…
Productivity Secrets from Bestselling Author Jerry B. Jenkins
Do you ever feel like your book is taking forever to write?Maybe you’ve been working on the same manuscript for years, and then you look up and see other authors publishing a book a year, or more.…
Networking for Authors
Most authors begin writing as a solitary pursuit and soon realize they don’t know other writers or industry professionals who can help them grow. So how do you go from a solitary outsider to a…
The 5 Year Plan to Become a Professional Author
If you ask a bestselling novelist how long it took to go from aspiring writer to published success, the answer is usually about ten years. One reason it takes so long is that most authors learn about…
Why Some Authors Are Ditching ChatGPT Entirely
ChatGPT used to be the go-to AI for authors, but it's no longer the best choice for every task. New models like Claude, Gemini, Perplexity, and Grok are outperforming it in specific areas, from…
Frequently Asked Questions
Novel Marketing has published 500 episodes since September 2013, covering topics in Arts, Books.
Novel Marketing is currently highly active with new episodes weekly. Average episode length is 33m.
Sign up on Grep.FM to access contact details for Novel Marketing, including email and social media links.
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