Now that's Significant
Michael Howard
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About This Podcast
Now that's Significant is a podcast focused on inspiring and educating Market Researchers as they seek to tackle pertinent challenges impacting the insights sector, as well as make the most of the many opportunities we're facing to deliver greater value to our stakeholders.
The team from Infotools rotate the hosting responsibilities to bring a range of passion, experience, energy, and views to the show.
Check out transcribed episodes on our website at Infotools | Podcasts
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Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world’s leading brands the tools they need to better understand their consumers, customers, organization, and market.
Established in 1990, we work with some of the world’s top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz.
Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies.
While we don't facilitate market research surveys, we make it easy for to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively.
One of the most powerful features of Harmoni is Discover, a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can’t.
Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can’t. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool.
Feel free to check out our platform and services at www.infotools.com
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Recent Episodes
Now that's Significant - How Women in Research (WIRe) is giving back to the industry
Welcome to this latest episode of Now that's Significant, which just happens to be a significant episode in and of itself - especially after a long absence from the [digital] airwaves. John Bird…
Understanding Culture: The struggle over meaning with Anastasia Kārklīna Gabriel
Welcome to Now that's Significant, a market research podcast hosted by Michael Howard, the Head of Marketing at Infotools. This week, Dr. Anastasia Kārklīna Gabriel, an award-winning author and…
Imagining a world where consumers owned & benefited from their data with Wes Chaar
On this episode of Now that's Significant, a market research podcast, hosted by Michael Howard, Wes Chaar, a former aerospace engineer turned analytics expert, discusses transforming data ownership…
VIBE - Black Market Research & Insights Professionals Conference with Tikica Benjamin
Welcome to Now that's Significant, a market research podcast hosted by Keri Vermaak. In this episode, Keri engages with Tikica Benjamin, a seasoned market researcher, to discuss her latest…
An open letter to the consumer insights industry with Keith Rinzler
Welcome to the 150th episode of Now that's Significant, a market research podcast hosted by Michael Howard. In this special episode, Keith Rinzler, a seasoned marketing and media entrepreneur, joins…
More than market research: Insight, influence, impact with Febronia Ruocco
Welcome to Now that's Significant, a market research podcast hosted by Michael Howard. In this episode, Febronia Ruocco, a global insights and analytics director, returns to discuss the importance of…
Bridging the gap: Understanding needs of older adults with Sherri Dansby
On this episode of Now that's Significant, a market research podcast, host Michael Howard is joined by Sherri Dansby to discuss the crucial role of market research in addressing the needs of older…
Leveraging AI implicit testing, and integrated methodologies with Todd Kirby
In this episode of Now that’s Significant, hosted by Michael Howard, Head of Marketing at Infotools, the discussion features Todd Kirby, a seasoned marketing research and insights professional. The…
How survey fraud impacts research quality and biases critical KPIs with Steven Snell
Welcome to 'Now that's Significant,' a market research podcast hosted by Michael Howard, Head of Marketing at Infotools. In this episode, Steven Snell, PhD, head of research at Rep Data, shares…
Insights teams moving beyond just interesting with Elizabeth Oates
In this episode of Now that's Significant, a market research podcast hosted by Michael Howard, Head of Marketing at Infotools, we're joined by Elizabeth Oates, a seasoned insights leader and author…
The truth is out there – integrity in market insights with Jo Secher
This episode of Now that's Significant features host Michael Howard, Head of Marketing at Infotools and Jo Secher, a freelance researcher. Amidst the rise of misinformation (in this case that which…
Market research in an age of skepticism with Lauren Cheatham
Thanks for listening to this episode of 'Now that's Significant,' a market research podcast hosted by Michael Howard, Head of Marketing at Infotools. Joining him is Lauren Cheatham, a behavioral…
Lisa Miller on market research, the business of joy, and reflecting on was it worth it?
In this episode of Now that's Significant, host Michael Howard, Head of Marketing at Infotools, is joined by Lisa Miller, President of Lisa W Miller and Associates and author of 'The Business of…
Data quality, transparency, alignment, prisoner’s dilemma, & more with Bob Fawson
In this episode of Now that’s Significant hosted by Michael Howard, Head of Marketing at Infotools, the discussion features Bob Fawson, founder and CEO of Data Quality Co-op. The episode delves into…
Neuroscience in market research: Separating Hype from Reality with Michelle M Niedziela
This episode of Now that’s Significant, a market research podcast, welcomes Michelle Murphy Niedziela, PhD, a behavioral neuroscience expert, to discuss the potential and pitfalls of applying…
Reward productive friction using AI or enable mediocre work with Vivenne Ming
In this episode of Now that's Significant, a market research podcast, host Michael Howard delves into the complex relationship between artificial intelligence and human creativity with guest Vivienne…
Tom Johnson on lessons from establishing and growing client-side insights functions
In this episode of Now That's Significant, a market research podcast, host Michael Howard interviews Tom Johnson, Senior Director of Consumer Insight and Analytics at Jack in the Box and Del Taco,…
The dangerous swing brands are making toward short-termism with Jeffrey Hirsch
In this episode of "Now that's Significant, a market research podcast," host Michael Howard, the Head of Marketing at Infotools, engages in a thought-provoking conversation with Jeffrey Hirsch,…
Adam Hansen on the impact of cognitive biases on innovation and market research
In this episode of "Now That's Significant, a market research podcast," host Michael Howard sits down with Adam Hansen, principal and VP of behavioral innovation at Ideas to Go, to discuss the…
Stephen Kraus on brands making higher impact by working with higher academia
In this episode of Now That's Significant, a market research podcast, host John Bird welcomes Professor Stephen Kraus from the University of San Francisco to discuss the importance of collaboration…
Frequently Asked Questions
Now that's Significant has published 154 episodes since February 2022, covering topics in Business, Business News.
Now that's Significant is currently dormant with new episodes weekly. Average episode length is 35m.
Sign up on Grep.FM to access contact details for Now that's Significant, including email and social media links.
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