Numbers and Narratives
Sean Collins and Ibby Syed
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About This Podcast
Numbers and Narratives bridges the gap between the marketing/customer experience and data - come listen to marketing and CX experts talk about how to use data to better engage with your customers and provide a great experience.
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Recent Episodes
Grant Durando on Modern Offline Growth
If you’ve ever wondered why “offline” marketing is suddenly one of the most trackable parts of the modern growth stack, this episode is for you. I’m joined by Grant Durando (Right Side Up), the…
Peter Grafe and the “What To Do Next” Engine
What if your marketing measurement didn’t just tell you what happened—but actually told you what to do next? In this episode, I’m joined by Peter Grafe, co-founder of Blue Alpha, to break down what…
Inside Customer Obsessed Brands with CX Joe
What happens when a lifelong English major turns thousands of customer conversations into a data-driven playbook for business growth?In this episode of Numbers and Narratives, we sit down with Joe…
Jason Katz: The CX Pain Points That Spark Innovation
How do you scale customer support from 10 people to more than 2,300—while keeping humanity, psychology, and operational excellence at the center? In today’s episode, we sit down with Jason Katz,…
How Generalist Marketers Win With AI
What happens when you treat vinyl not just as music, but as an asset class? In this episode of Numbers and Narratives, we sit down with Cory Huff, a self-described technology nerd and marketing…
From Zero to Billions: The Data Loops Behind Growth
Every marketer (and probably every finance leader) have wondered how incrementally valuable their work is. Colette Nataf got to experience that question, on both sides of the coin.- Unlimited budget…
Hiring for Curiosity: The Skills AI Can’t Replace
This week, we sit down with Liz Reeves, Director of Client Care Operations at a North Carolina-based healthcare software company backed by Bertelsmann, to unpack a deceptively simple question: how do…
Reddit, AI, and the New Rules of Customer Insight
What happens when cutting-edge AI meets customer experience in some of the world’s most highly regulated industries? In this episode, we sit down with Sarah York, Chief Experience Officer and…
AI is giving us Ted Lasso energy
In this episode of Numbers and Narratives, we sit down with Hannah Carlson, founder of Inertia Growth, to explore how AI and automation are transforming the way companies operate, sell, and…
The Future of Work: Why the Bar Just Raised
In this illuminating episode of Numbers and Narratives, hosts Ibby Syed and Sean Collins sit down with Justin Michaud, Director of Customer Care at Life360, to explore the cutting-edge world of AI in…
AI Meets Automotive Care at FCP Euro
In this insightful episode of Numbers and Narratives, hosts Ibby Syed and Sean Collins sit down with Alejandro Villacís, the head of customer experience at FCP Euro, to explore the intersection of AI…
7 Brutal Truths About DTC in 2025
In this episode of Numbers and Narratives, host Sean Collins sit down with Saverio Bianchi, founder of Atelier & Avenue, a boutique e-commerce and digital transformation consultancy. With over 20…
Navigating the Hype: Agentic AI and Product Marketing
In this thought-provoking episode of Numbers and Narratives, hosts Ibby Syed and Sean Collins sit down with Haidee Griswold, Director of Technical Product Marketing at Anomalo, to explore the rapidly…
Beehiiv's Secret Weapon: Geo-Targeted Marketing Experiments
In this episode of Numbers and Narratives, Sean Collins sits down with EJ White, Head of Growth at beehiv, to explore the cutting-edge world of marketing analytics and growth strategies. EJ shares…
Revolutionizing Email Marketing: Strategies for Dormant Subscribers
In this insightful episode, Sean Collins sits down with Dean Ginsberg, founder of Winback, to explore the often-overlooked world of email marketing and lifecycle management. Dean shares his journey…
How to adapt your CX strategy as your company grows
In this episode of Numbers and Narratives, Sean and Ibby welcome Dan Budick, Senior Director of Customer Solutions at Bilt Rewards. With nearly four years at the company, Dan shares his journey from…
The Art of Saying No: Prioritizing Features in Startups
In this episode of Numbers and Narratives, Sean and Ibby sit down with Michael Wolfe, a serial entrepreneur and startup veteran with over 25 years of experience founding and scaling B2B software…
Balancing AI and Human Touch in Modern Customer Support
In this episode of Numbers and Narratives, Ibby Syed and Sean Collins dive deep into the world of AI-powered customer support with special guest Kenji Hayward, Head of Support at Front. As a veteran…
Responsible AI: Balancing Efficiency and Ethics in Business
In this episode of Numbers and Narratives, Sean and Ibby dive deep into the world of responsible AI with guest Sarah Payne, AI Strategy and Program Lead at Coinbase. Sarah shares her expertise on…
Amazon vs Retail: Navigating Sales Channels for Beauty Brands
In this enlightening episode of Numbers and Narratives, hosts Sean and Ibby sit down with Lisa Stroud, founder of True Beauty Lashes, to explore the fascinating journey from corporate America to…
Frequently Asked Questions
Numbers and Narratives has published 65 episodes since February 2024, covering topics in Business, Entrepreneurship.
Numbers and Narratives is currently active with new episodes weekly. Average episode length is 35m.
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