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Ep 180: Built on Restraint, Tested by AI - How Studio Nicholson Earns Brand Loyalty Without Discounts, with Andrew Cottington, Director of Digital & Ecommerce
On this episode, I ask whether a brand built entirely on restraint and considered growth can have a coherent relationship with AI. I sit down with Andrew Cottington, Director of Digital at Studio…
Ep 179: 3x Conversion, 20% Fewer Returns: Inside Swap's Agentic Storefront with Sam Atkinson, Co-Founder & CEO of Swap
On this episode, I sit down with Sam Atkinson, co-founder of Swap, to get into one of the more interesting infrastructure stories in commerce right now. How do you build the back office that nobody…
Ep 178: Golf, Streetwear and the Dot Com of the Future with Jojo Regan, Co-Founder of MANORS Golf
On this episode, I sit down with Jojo Regan, co-founder of MANORS Golf, to get into one of the more interesting brand building stories in British commerce right now. How do you take a sport with one…
Ep 177: Agentic Commerce Through a B2B Marketing Lens with Juan Pellerano-Rendón, CMO of Swap
In this episode, I sit down with Juan, CMO of Swap, to explore a question that's becoming harder to ignore: what does B2B brand building actually look like when the category you're marketing didn't…
Ep 176: What Happens to Physical Brands in an AI World? With Lucas Wasniewski, co-founder & CEO at Flowlife
In this episode, I sit down with Lucas Wasniewski, co-founder and CEO of Flowlife - a Scandinavian recovery-tech brand on a mission to help people reach their full potential through an active…
Ep 175: Can You Really Trust Your Data? With Henrik Hoffman Kraft, Co-Founder @ DEMA
In this episode, I sit down with Henrik to ask a fundamental question for consumer brands: can you actually trust your data?Drawing on his experience scaling Babyshop and building Dema, Henrik…
Ep 174: Shopify Winter Editions 2026, with Ben Homer Senior Solutions Engineer at Shopify
In this episode, I sit down with Ben to talk through Shopify's Winter Editions 2025, now that the dust has settled from the initial announcements.Ben walks me through how Shopify approaches AI, both…
Ep 173: Why can’t consumer brands turn AI hype into meaningful value? with Luke Hodgson, co founder of Commerce Thinking & High Cohesion
In this episode, I sit down with Luke to unpack why consumer brands are still struggling to turn AI hype into real value.We break down the big myths, including the widely shared idea that most AI…
Ep 172: Is AI actually going to change the world? with Chris Kilin CEO and co-founder at Brandback and Glara.ai
In this episode, I sit down with Chris Kilin, CEO and co-founder of Brandback and Glara.ai, to explore the disruptive power of AI for consumer commerce.We'll dive into the journey that led him from…
Ep 171: What AI Really Means for the Future of Commerce with Mac King, CRO & Co founder of Domaine
On this episode, I’m joined by Mac King, co-founder of Domaine, to talk about how agencies are navigating the next wave of commerce and AI.We catch up on what’s changed since he was last on the…
Ep 170: AI, Retail, and the Rise of Operator Experience - with Luke Hodgson, co founder of Commerce Thinking & High Cohesion
On this episode, I’m joined again by Luke Hodgson to talk about a shift that’s quietly taking place inside every brand: the move from customer experience to operator experience.We unpack what Luke…
Ep 169: Will AEO change the way we search? With Sam Hurley, co founder of NOVOS
On this episode, I’m asking a question that’s quietly reshaping digital marketing: Will AI change the way we search? I’m joined by Sam Hurley, founder of NOVOS an SEO and AI Search agency. We unpack…
Ep 168: Is the AI Bubble About to Burst? With Luke Hodgson co founder of Commerce Thinking & High Cohesion
On this episode, I’m asking a simple question with a very complicated answer. Is the AI bubble about to burst? With Luke Hodgson, co-founder of Commerce Thinking and High Cohesion.We kick things off…
Ep 167: Vibe Searching and the Future of Onsite Discovery, with John Tan, CEO of Depict
On this episode, I’m talking with John Tan (CEO of Depict.ai) about why onsite search is broken, what it will take to fix it, and how Depict is reimagining discovery through AI.We unpack the…
Ep 166: 2025 Commerce Tech Winners & Losers, With Luke Hodgson co founder of Commerce Thinking & High Cohesion
On this episode, I’m revisiting the big shifts in commerce tech with Luke Hodgson. Who’s winning, who’s losing, and what’s changing under the surface.We break the conversation down into four key…
Ep 165: Building a Modern Footwear Brand, with Douglas Holm, Head of Online at Myrqvist
On this episode, I’m talking about what it takes to build a modern footwear brand in 2025. My guest is Douglas Holm, Head of Online at Myrqvist.We explore how Myrqvist balances premium product with…
Ep 164: What Commercial Leaders Are Really Focused on in 2025, with Kelsey Fahy, Commercial Director at The Fold
On this episode, I’m talking about what commercial leadership really looks like in 2025. What’s changing, what’s staying the same, and how smart operators are navigating uncertainty - with Kelsey…
Ep 163: The Future of AI, With Luke Hodgson co founder of Commerce Thinking & High Cohesion
On this episode, I’m talking about the future of AI, the end of websites as we know them, and what’s actually changing behind the scenes in commerce, with Luke Hodgson, co-founder of Commerce…
Ep 162: The Hidden Layer of Commerce: AI, Instant Refunds & Reimagining Returns, with Fernando Pedraz co founder & CEO of Reveni
On this episode, I’m talking about returns, refunds, and the hidden layer of post-purchase experience with Fernando Pedraz, founder of Reveni.We get into why instant refunds aren’t just good CX,…
Ep 161: The AI Economy: Is It Moving Too Fast?, With Luke Hodgson co founder of Commerce Thinking & High Cohesion
On this episode, I’m talking about the pace of the AI economy, who’s driving it, who’s struggling to keep up, and what it means for brands, with Luke Hodgson, co-founder of Commerce Thinking and High…
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Offcuts has published 183 episodes since October 2019, covering topics in Technology.
Offcuts is currently moderate with new episodes weekly. Average episode length is 37m.
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